Digital Marketing Dive · 2025-10-24 · 26 min
Welcome back to Digital Marketing Dive. In this episode, hosts Seth Goldstein and Brian Griffiths dive into one of today's hottest topics: social commerce and short-form video. The conversation kicks off with laughs about age, gray hair, and balding, but quickly gets into the meat of digital marketing trends for local businesses. Seth and Brian explore how platforms like TikTok, Instagram Reels, and LinkedIn's mobile video feed are changing the game for small businesses, from bakeries to B2B professionals. You'll hear real-world examples of brands making the most of vertical video to boost local engagement, why attention spans matter more than ever, and how telling genuine stories can build the all-important know-like-and-trust factor. The hosts even riff on bringing personality - like Brian's corgi - into business content, offering practical, approachable advice on overcoming fears and getting started with video. Plus, there's a candid discussion of generational differences, especially what makes Gen Z tick when it comes to online shopping and authentic engagement.
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