Using Podcasting As A Marketing And Branding Tool

Speaker A: You enjoy podcasts. We know because you're listening to one. Hi, I'm Jason Falls, the executive producer of the Marketing Podcast Network. We love podcasts too. So much so that in addition to providing you with the great episode you're listening to, we also help businesses, brands and even individuals produce their podcasts. MPN Studios offers podcast consulting and production services to help you get you or your business its very own podcast. We've helped dozens of smart people, advertising agencies and brands develop podcasts.

Speaker B: Podcasts.

Speaker A: All you do is record your content or interview. We take that and deliver a professionally produced audio or video episode, complete with show notes, transcriptions and even promotional clips to use on social media. And our monthly subscription prices are hard to beat. If you or your company are jonesing to have your own podcast to establish thought leadership, drive business leads, or just have fun talking about your business or topic of choice, we'd love to help learn more@marketingpodcasts.net studio that's marketing podcasts.net studio. You may know you're listening to this show along the Marketing Podcast Network, but did you know there are other great shows on MPN to help your business? Joseph Jaffe hosts a great podcast called Joseph Jaffe Is Not Famous. Joseph Tell listeners what to expect from the show where you're not famous.

Speaker B: Joseph Jaffe is still not famous. It's the daily show for business with a, uh, Little Wayne's world thrown in for good measure. Since March 2020, I've welcomed over 650 guests including Dan Pink, Tom Peters, Carol Baskin, Patrick Fabian, Robin d' Angelo, and even the very famous Jason Falls. It's a show about hope, positivity and optimism. Or as I like to say, it's not tv, it's hpo where you'll get eulogy virtues to balance out my very famous guests resume virtues.

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Speaker B: Check out YouTube.com Joseph Jaffe is not famous. Find the show@marketing podcast.net or search for Joseph Jaffe Jaffe Is Not Famous. Wherever you get your podcasts, enough name recognition for you?

Speaker A: Plenty. And now that you know the name, go subscribe.

Speaker C: You're listening to the Digital Marketing Dive podcast with your hosts, Seth Goldstein and Brian Griffith. Hey everyone. Welcome to the last episode of season four of Digital Marketing Dive. I am, as always, your host, Seth with Goldstein Medium Podcast Mastery. I am here with my esteemed, intelligent, smart, big headed co host Brian Griffiths of AH B. Strong Marketing. How's it going Brian? How you doing big guy?

Speaker D: Pretty good. How you doing man?

Speaker C: Good, good the caffeine finally kicked in. I was worried about that. I was worried about that. Kicked in.

Speaker D: That's what I got this for.

Speaker C: Exactly. And so today we're going to talk a little bit, a little inside. Baseball for me is, is how the whole idea of podcasting can be used as a marketing and branding tool and how you can make, you're not gonna make a whole lot of money in the podcast, per se, but it's making money around your podcast. It's a brand play. It's really showing people how you're knowledgeable in your space essentially. And it's a long play. When you think about podcasting, it's not like these short TikTok videos that make you a million dollars. So.

Speaker D: Sure. So the first question is, Seth, and I know I'm gonna make you mad, uh, how long does it take to make money as a podcaster and to make money for your brand?

Speaker C: Oh, that's the thing when you think about it, you're not Joe Rogan, you're not Mel Robbins, you're not Ed Mylet, any or not Gary Vaynerchuk with a, with an already built in set of audience that already knows your name. And you're gonna come in with an audience. You can push your, your, at, uh, least in Joe Rogan's case, protein powder out to the masses, make money that way. You gotta think about this as a way to brand yourself and your business and your product and build a ROI around your podcast, around like your courses, your web design, your coaching practice, in my case. And that's what you got to think about is think outside the box a little bit more than the ad revenue is not going to be astronomical, if that.

Speaker D: Or whether that's, you know, you do three episodes and it's going to drive in $25,000 worth of business.

Speaker C: Oh my God. Everyone's like, I want to start podcast. And three episodes later, like, why is my podcast not doing anything? It's a long play, um, a lot of times. And there's also a play where when you think about it, about it, it's the, it's the catalog. People are going to go back in podcasts and listen. As long as they're not really time sensitive and they're evergreen, people are going to go back in and listen to your back catalog and listen to different topics throughout. So the idea is, is that you're going to want to keep things evergreen and make sure that everything works and is coherent and you want to make sure that you don't stop after three Episodes because it's not much of a catalog.

Speaker D: Sure. So what I'm kind of hearing is that podcast is a really great branding tool.

Speaker C: It's a great branding tool. It's a great way to get content also for social media because you can cut up the video, you can cut up the audio into clips and reuses clips to make points on social media. A lot of people realize, oh, I have a half an hour podcast episode now. What? Well, you think about, you can get clips from it and make them into other content. It's like writing a blog post and then making them more into it.

Speaker D: Sure. Well, why would somebody want to do this over short form content like things like TikTok videos or reels or any of those things?

Speaker C: It's the staying power really is that you're gonna have this bad catalog when you put it up. A TikTok video, if it hits, you might get a few days worth of traction off of it. If your podcast is relevant and is topical and has good information in it, it's gonna provide more value in the long run because it's gonna. People are going to sit there and do it. They can do their dishes while they're listening to your podcast. They can work on something while they're listening to your podcast and absorb the content.

Speaker D: Go for a walk, go to the

Speaker C: gym for a walk. Walk bigs. In your case, walk your dog. And the thing is, is that with short, short form video, you're captive. I mean you're really stuck looking at the video, having and having to look at the video. Even if it's a video podcast, you don't have to watch the video constantly. You can pull up the video and look at it if they're talking about something that's visual and then go back to doing something else.

Speaker D: Yeah. And there's also just this. They really get a read on your personality. You get to demonstrate your expertise. You know, like if you're, if you're doing something that's a 30 second quick video clip, you're not going to be able to put those across quite so.

Speaker C: And making a hit with a podcast takes a while, but you're more, I think you're more apt to get traction with a podcast than you are with these, these 30 second, 50 second clips on TikTok. And it's. And then here's a bonus, guess what? You can do a podcast and you can use those clips as your TikToks. So there you go. So you can still get a little bit, both sides.

Speaker D: Yeah. And also in business I mean, I see you do this all the time. You also go and pull those things over to LinkedIn if you're um, in B2B.

Speaker C: Absolutely. I mean the idea is that like also making a thread on social media and having, talking about what topics you're discussing and saying, hey, you want to hear this more in depth, Go into the podcast, here's the link. So, but then people will sit there and listen, you know. Also chapters I think are very important podcasts if you have topics you want to put chapters in so people can skip around, find the thing they want in that half an hour podcast.

Speaker D: Sure. Let's talk to the high level stuff. So what's the. Let's talk about strategic benefits and what that looks like. Lots, um, of people talk about thought leadership. What do you think on that?

Speaker C: Because you're talking about what you know, you know and you're speaking to it in an authoritative way on a podcast, you're able to go more in depth with it and people are able to get your personality, understand what you're talking about. You know, if you're talking with their hands, like I'm doing right now, even this is audio podcast, but I'm talking with my hands. You're able to really demonstrate your knowledge in an auditory way versus like in a blog post. You can, you know, you're sitting at a block, you're sitting at the desk or on your phone reading a blog post. That's all you can do. All you can do. Whereas if you're driving to work and you listen to a podcast, listen to digital marketing, dive on as you're driving the work, you're getting a sense of that person's knowledge on the podcast and you're able to do something else and pay attention and not honk other drivers in the process.

Speaker D: Yeah, and they also get a sense of your voice too. You know, you give them a chance to actually really kind of, lack of a better term, kind of fall in love with you than, if you know what I mean, like the. No, like trust factor. You know, you give a little bit more of that opportunity, um, you become like the go to guy for that subject. Um, what do you think of um, things like guest interviews? I, I've. Oh, it's been a few years since I've done a guest interview, but I've, I've done a few, you know, actually

Speaker C: I, I love entrepreneurs. Enigma on my other podcast is all interviews and it's a great networking opportunity. You're on it.

Speaker D: Yeah.

Speaker C: I've known you for more than A decade. I've known you for like 15 years, so that was not exactly networking. It's more to hanging out with a friend. Yeah, like, but entrepreneurs. Enigma was a reason for me to reach out to people that I would not normally have a reason to reach out to.

Speaker D: Yeah.

Speaker C: And you've had some mouthful, but, yeah,

Speaker D: you've had some surprisingly big names. I mean, you've had some people like me. You've had guys that are relatively, uh, relatively unknowns, that are.

Speaker C: I've got. Here's the example. I've gone from Brian Griffiths to Guy Kawasaki.

Speaker D: Oh, you had Guy. Wow. And then you've had Mark Schaefer.

Speaker C: I believe I've Mark Schaefer in the show. I've had Rand Fishkin a few times on the show. I've had Jason Falls on the show. So you know some market. I've had Brian Solis on the show, who's a big name in the marketing space as well. A lot of these names are big names in the marketing space. But the people who I want to talk to, I want to connect with. You know, I had Belly Borden on the show.

Speaker D: Yeah.

Speaker C: And so, you know, it's a way to reach out and talk to people that you want to talk to and generate business. I've made business deals from people who I've had on the show. They say, hey, I need help with xyz. Oh, you do that. Great set. Let's talk after the show. And it's been great because I've made. I've made feels that way.

Speaker D: So that's amazing. And we've already talked about how cutting, uh, up your, uh, the clips can become like things, like much smaller pieces. But I mean, you can turn that into, like, blog posts. You can turn it into social post.

Speaker C: You should honestly take your transcripts from the show, throw the audio into ChatGPT or Claude, and ask for a transcript, and then publish that transcript with your blog, with your podcast. Ask for it to summarize the key points of your podcast. You're not asking. You're not asking AI to write something out of the blue, out of the thin air about something. It's taking what you're saying and just summarizing it for people in a text format. And it's saving you time to do it, and it's taking your knowledge, which is kind of the important thing.

Speaker D: Exactly. Let's talk. Let's talk practical now since we, you know, we kind of zoomed way up there. Let's talk about, like, let's get back down to Earth a little bit. So how easy is it to do podcasts versus, like, video production now?

Speaker C: Even video podcasts are easier to do now with things like Squadcast, which we're on right now. Or, um. But podcasts are easy. I mean, they're easy to start. They're hard to sustain, in my opinion, because anyone can start a podcast with a voice memo, even on your phone. I mean, it's not gonna be the best audio, but I mean, you could ha. You could get decent audio from your webcam, put headphones on, or use echo cancellation and talk and start talking, sharing your knowledge. And as you go, you'll improve.

Speaker D: It's all about the reps. Yeah, I've heard. I remember. Um, I don't, I don't. I'm not so much a follower of Russell Brunson anymore, but I used to be. Yeah, I was, I was a clickfunnels nerd for a short bit. And he. I'm not sure what he's doing nowadays when his podcasting. But his original podcast was literally called marketing in my car. And he had a. He had a Jeep.

Speaker C: Yeah.

Speaker D: And he would drive, he would go someplace in his Jeep and he would just put his. He would start recording on his phone. And was it the best audio? No, but I mean he. But he was really good at talking off the top of his head on whatever topic he had. And he's a really great storyteller. So you get.

Speaker C: While he was doing something else, hopefully

Speaker D: you get like this 15 minute, 20 minute, even 30 minute episode that would dive into something that was like a deep dive on something in one of his books, let's say, or an illustration of that thing. And you'd be like, well, damn, you know, like this is just some guy talking on talking while he's driving and you get some Roy Bryant content out of it.

Speaker C: The democratization of podcasting in the third renaissance, what I call third renaissance of podcasting is so easy right now. The first renaissance of podcasting, I say, is 05 to 2010, where you needed to know what. Where what plugs the plug into what holes and what knobs to twist and all that stuff.

Speaker D: Yeah.

Speaker C: And like how to publish an RSS feed, how to write the freaking RSS feed. And then 2010 came around and Google, uh, Google came out with Hanging out on Air. That's when I started because it was easier to get a video and audio podcast put together that way. And now the third renaissance, I say, started around the time of the pandemic when everyone, their mother was like, Hey, I have time on my hands. I want to do a podcast. And tools like Squadcast, Riverside, Zencast, all these tools came out. Even Zoom, for crying out loud. You know, enable people to record video and audio and put it out to the world. Now, that being said, a lot of these people were like, I'm going to do a podcast. And they don't have a plan in place. They don't have standard operating procedures on how to stay organized so that they keep doing the show and that they know what they're talking about. Like, having an outline is kind of important. Otherwise you ramble.

Speaker D: Yeah. How do you, um. I mean, like, our podcast, I don't even know if you do much to edit them, but, like, how do you. How do you deal with the editing and stuff like that?

Speaker C: I don't edit that much because I want to be genuine.

Speaker D: Yeah.

Speaker C: And if the person's not going um or ah at all, that's weird.

Speaker D: Yeah.

Speaker C: If they're. But if they're like the Kyle going, uh, m. Then I'll cut those down. I won't cut that down, because that's an example. But, like, you know, there's certain gaffes that, like, made the person sound awkward. Then there's also ums and ahs are just natural crutches for people.

Speaker D: Or like, in previous, uh, chats that we've had where I got to. I got a little bit too worked up, and I started hitting the desk as I was talking to emphasize my points. And you were like, brian, those are coming through and shaking the camera.

Speaker C: Shaking the camera. And I'm like, dude. And sometimes you get. Sometimes. Sometimes you cut that stuff out, and sometimes you don't. Uh, I mean, people want. It's like you're having a conversation. And a lot of people listen to. Podcasts are not listening to npr. They're not listening to the radio. They're not. It doesn't have to be buttoned up. It's only when it's bad audio or major gaffe, you really need to edit. In my opinion, unless you're doing something that is like a storytelling podcast, like a true crime, trying True crime podcast, I'm gonna leave that in there. But, you know, True crime Podcast, you're gonna want to have audio background and stuff like that. You're in there already editing. You're gonna clean it up a little bit more, like fixing podcasts.

Speaker D: But that's not a business podcast either.

Speaker C: Business podcast. I mean, and, like, people are like, oh, this is unprofessional. If you're if you're just shooting for the lack of. But we're explicit type of shooting the, you know, about, about. Like, if you're talking about pools, I'm thinking about Mar. I had Marcus Sheridan on, on Entrepreneurs Dygma, and he's, you know, big marketer who literally started selling fiberglass prefab pools originally. And he's like, uh, his podcast, he talks about pools, you know, and like, yeah, every once in a while the F word comes out or the S word comes out and you just kind of. Then you just mark as an explicit. Or you edit that out. But ultimately it's. You don't edit. You don't want to over edit.

Speaker D: Sure. Let's talk about the benefit of, uh, evergreen content.

Speaker C: Oh, it's, it's so important, especially now in the day nowadays with SEO, aeo, E, I O, whatever the hell you want to call it now.

Speaker D: So old McDonald's optimization.

Speaker C: Yeah, all the AI optimization, SEO out there, having good content that you're repurposing is going to help you get found in these engines.

Speaker D: Are, uh, you using transcripts?

Speaker C: Not as much this season, but in the past I was. But AI sucks in the podcast audio and repurposes it that way. So transcripts are important for traditional SEO, in my opinion.

Speaker D: Okay.

Speaker C: Less important for AIO or AEO or whatever the hell you want to call it. Geo, for that matter.

Speaker D: I know you would think that would pick one, one name for it.

Speaker C: So it really is really AI search engine optimization. That's all it is. It's artificial intelligence optimization, whatever you want to call it.

Speaker D: Yeah.

Speaker C: But, um, the idea is that the more content you give, the more these AI search engines are going to suck in and rank you for. But then it's not a matter of saying podcaster near me, it's the podcasts are talking about evergreen content or the importance of evergreen content in podcasts that now chatgpt Claude Perplexity Gemini will suck that in and possibly rank us for that term, saying, well, they talked about evergreen content in podcasting.

Speaker D: Gotcha. All right, so let's look at some, some challenges, um, because we all know people who have started podcasts. Um, I had a friend who I don't know well, this was about seven or eight years ago, like 2017, 2018, who went crazy on, um, starting a podcast. He got up to about episode 10. I will also say this was during a time period where he was probably editing him editing it all himself, probably. The technology in 2017, 2018 probably wasn't as good, but now you can edit

Speaker C: with editing the words like a word processor now.

Speaker D: Yeah, it's um, I'm sure like the barrier entry now versus the late 20 teens is probably a world of difference.

Speaker C: Mhm.

Speaker D: But the other side of it is that let's just face it, a lot of people aren't going to get past episode 10. And you know, most podcasts aren't going to see traction for up to six months to a year.

Speaker C: Yeah, I mean that's the thing. Number one, you get yourself submitted to all the directories and then you need to start talking about your podcast on social media, saying, hey, I did a podcast. Hey, I did a podcast. And repetition. People aren't going to listen, even pay attention to you unless, unless you like, they're your best friends or they really into what you're doing for the first five or six times you mentioned, uh, the episodes that you're working on because they're busy or they may write down listen to Brian Seth's show and then they lose the sticky note. Repetition's key. The reps are key.

Speaker D: Yeah.

Speaker C: And most people get frustrated to say, well, I'm not getting any feedback on the show after episode 10. Is anyone listening to this? You gotta realize is that even if people aren't listening to episode 10 now, there's gonna be a bad catalog. And that back catalog people are gonna listen, listen to.

Speaker D: Yeah, it's gonna probably listen to that. Episodes one through nine of binge.

Speaker C: Yeah, I mean that's the thing. A uh, lot of times I'll tell my clients when I'm coaching them, I'll say do the first five episodes.

Speaker D: Really?

Speaker C: And the time of launch. Launch the first three of them. Bank the other two for a snow day when you can't get an episode out on Cadence.

Speaker D: Let's talk about consistency because how do you do? Are you operating off of, uh, considering you have like this. And um. Uh, I have three.

Speaker C: I have three podcasts right now.

Speaker D: You're running three.

Speaker C: I have this one and there's a reason for why I mentioned in the third one here, entrepreneurs Enigmas Weekly. But I have them scheduled out to the point where like I. Not I don't have to do one every week.

Speaker D: Yeah.

Speaker C: A, uh, digital marketing dive with me and Brian right here is monthly. It's semi consistent. It doesn't come out the same time every month, but it comes out almost every month. I think we miss one month this time because this, oops, we forgot the month. It happens. And then there's the podcast Mastery Podcast, which is literally A six minute podcast. When I have something to say, I put it out. Now, most times you don't want. You want to have some semblance of a schedule, even if it's gonna be like, released monthly on the third week of the month. That's important. And we haven't been that good this year with that. It's been more like, oh, this is when our busy schedules let us do a podcast. Oh, but we, but we have been good about getting them out almost every single month.

Speaker D: Yeah.

Speaker C: Good topic.

Speaker D: It's not like we know that specifically like the 7th or 9th or 5th of every month that we are definitely meeting that day, but we do get it out.

Speaker C: Yeah. It's harder when it's, when, when it's a co host show and there's not an interviewee involved because the interviewee really sketch schedules the time, in my opinion.

Speaker D: Yeah.

Speaker C: Entrepreneurs Enigma. I give them a calendar link that I have very tightly scheduled and, and limited to specific times. And I say pick a time, they pick a time, we record I did you Mark and Die. If you look in the back catalog here, before season four, when I changed the format with Brian, it was me, a co host and a guest.

Speaker D: Hot Juice.

Speaker C: That was a freaking nightmare. And the reason why it went away for two years was because I had to rethink the format.

Speaker D: You know, it's funny, uh, I'll admit this. I almost violated that format with you back in like July or August. There was a. Someone I met on Alignable who was particularly, um, good with Google business profiles.

Speaker C: Yeah.

Speaker D: And I talked to her about the possibility of jumping on.

Speaker C: And there's nothing wrong. There's also nothing wrong with that too. It's having mostly just two people talking and every once in a while having an interview. It was more like digital marketing. Die was a weekly show. Weekly show. Me plus co host.

Speaker D: So you have three schedules weekly.

Speaker C: And then. And that was. And I started 20. I started digital market dive. It's older than Entrepreneurs Enigma. I started this in 2018.

Speaker D: Wow.

Speaker C: And yeah, I mean, this is going on like 100 episodes. So once you reach 100 episodes, it's kind of what we call established entrepreneurs. Enigma is 300 plus because it's weekly and I'm insane. But also because I've also padded it to a point where I'm good through. I would say I'm good through. I can actually look right now I'm good for March with shows, well, content, you know, now I'm good enough. Good in January. Excuse me.

Speaker D: Okay.

Speaker C: And then, then about. But as I do a podcast, I'm always asking people, hey, will you be on my podcast? So that keeps. So it keeps growing as I keep recording. And again, it's a networking opportunity for me. So, uh, the ROI for me is not monetary. It's exposure to other people that I want to talk to. Yeah, it's not exposure that's gonna kill me. Okay, everyone said I don't want exposure. Exposure kills people. We're gonna take a quick break, hear from our sponsors, and get back to the show.

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Speaker A: You may know you're listening to this show along the marketing podcast network, but did you know there are other great shows on MPN to help your business? Joseph Jaffe hosts a great podcast called Joseph Jaffe is not Famous. Joseph, tell listeners what to expect from the show where you're not famous.

Speaker B: Joseph Jaffe is still not famous. It's the daily show for business with a Little Wayne's world thrown in for good measure. Since March 2020, I've welcomed over 650 guests, including Dan Pink, Tom Peters, Carol Baskin, Patrick Fabian, Robin d', Angelo, and even the very famous Jason Falls. It's a show about hope, positivity and optimism. Or as I like to say, it's not tv, it's hpo, where you'll get eulogy virtues to balance out my very famous guests resume virtues.

Speaker A: And where can people subscribe?

Speaker B: Check out YouTube.com forward/josephjaffeisnotfamous. Find the show at marketingpodcast.net or search for Joseph Jaffe is not Famous. Wherever you get your podcasts. Enough name recognition for you Plenty.

Speaker A: And now that you know the name, go subscribe.

Speaker D: I never really got that people. People are kind of strange nowadays. And once upon a time, like back in the 2000 teens, I was. There was a guy in a networking group. I went to his old school, uh, boomer who was a plumber. And he literally told me he did everything he could to remove every aspect of everything listing about him or his business on the Internet. Like kill. Like his automatic Google business Profile that was created and everything else, like, going, that's great. No one's going to find you. I hope where Bath keeps you going until you retire because you're effing yourself.

Speaker C: Like, pretty much. Yeah.

Speaker D: It's. It's like exposure and modern business, you need exposure. Like, why would you not want it?

Speaker C: My thing is more, is to play on words like expensive. Exposure to the elements gets you.

Speaker D: Yeah.

Speaker C: And people are like, you know, that's a joke. Like, you know, most people are like, oh, do this podcast for me. I'm not going to pay you, but it's good exposure. Well, that. Well, that doesn't pay the bills, you know, and. But my thing is, is that think about. Not necessarily a monetary sense. Think about it as a. What. How can you spin that podcast episode to benefit you, benefit you going forward as a content play, as a brand play, as a marketing play, that kind of thing.

Speaker D: And I'll say, this is something that just kind of came to me. I was kind of proud of myself, you know, and a lot of times in marketing we talk about, um, like, share of wallet market, um, share, things like that. But you're also looking at, like, share of mind.

Speaker C: Uh, absolutely.

Speaker D: And because think about it like. Okay, so. Okay, so we go back to your pool guy. M. How the heck often do you think about the pool guy? You know, like, let's say, like, you need a pool.

Speaker C: You get a pool done once if you're lucky.

Speaker D: Yeah.

Speaker C: There's fiberglass.

Speaker D: Yeah. And you're not necessarily thinking on a weekly basis, like, oh, let me think of the pool guy. Let me think of my CPA who does, uh, taxes. Well, maybe the CPA has a monthly podcast that, you know, that depends on how you. On how to be compliant and how to maximize this and minimize that and all this other super cool stuff. You might not be thinking of your, of your. Of your accountant all that much. But then when you sit down and, uh, listen to your accountant once a month, give a podcast, you have more of their attention of mind, or at least as close to top of mind for that category as possible.

Speaker C: And so when someone asks you, do you know how to go to accounting? You're like, I got a guy.

Speaker D: Yeah. And so. Or if, like, when you finally go, let's say you're, you know, the account, you know, like, this is a provider who's in another area. You finally go, hey, I need to have a need for that. Um, you want to know really good example of this? Now, this is not podcasting. I don't Know if he's got a podcast but he's on video. You ever watch legal eagle? It's YouTube. Yeah. Remember his name. But the guy who does Legal Eagle, remember Legal Eagle?

Speaker C: At least that's Googleable.

Speaker D: Yeah. On YouTube. And he's also on Nebula, I believe. And he uh. And I think what happened with him is, is that he and his team got so many requests for, for he does legal uh, videos.

Speaker C: Mhm.

Speaker D: That like breaks down like current legal situations and politics and ah, legal questions in general that are usually about 25 minutes long. That he actually created a Legal Eagle team that they'll take cases or if they can't take your case, they'll, they have created a network and they'll restore it out to other uh, lawyers, you know.

Speaker C: So this guy directly to podcasts.

Speaker D: This dude did such a good job with his content that people would be like, hey, I had this thing happen to me, I need a lawyer. I really like this guy. And that he's suddenly getting emails for cases unintentionally.

Speaker C: Yeah.

Speaker D: And he's expanded his team. He's got like three or four other people who also host some, you know, different, you know. And yeah, it's doesn't mean you're going to get an ROI right away.

Speaker C: But that goes back to another point really honestly is that you leave with value, you're not leaving with sales. No one's going to listen to your podcast. You're like, buy my shit, buy my shit, buy my shit.

Speaker D: And you know there are people out there, uh, who, who probably have podcasts that are like buy my stuff right now.

Speaker C: Hey, I got this great little trinket. It's 45. Good now.

Speaker D: Yeah, yeah. It's a 10 minute commercial. 10 or 20 minute commercial for the product.

Speaker C: Wait, people are never going to come back. They're not going to listen to the first three minutes of the show because it's, it's not going to grab them. But let's wrap this up and let's talk about one more thing here is that you know, you want to make. This goes back to the whole ums and OZ thing. The offensive voice versus overly polished corporate tone. This is not an overall promotional video or promotional audio. You want it to be something that someone's going to want to tune in on a regular basis to hear your take on something.

Speaker D: Yeah.

Speaker C: Hey, what does Seth think about X? What does Brian think about the latest AI trends affecting digital marketing when there's a whole nother podcast. Hey, maybe we'll have another one. Hey there you Go. But the whole idea is that people are going to like, hey, that Brian guy has a good, has a good opinion on this. And this is hot in the news right now. I want to go hear his latest podcast on this.

Speaker D: Yeah.

Speaker C: Not. Oh, this is Brian Griffiths with B Strong Marketing. We provide X, Y and Z buy from us today.

Speaker D: Now, you know, someday I'm going to create my own podcast and I'm specifically talk like Radio Man.

Speaker C: Radio man talking like this. Exactly. Well, this has been fun, Brian. Yeah, uh, this has been a fun season.

Speaker D: It has been. It's been a learning experience.

Speaker C: It's been a learning experience for both of us. You know, I've been doing this for a while, but every podcast I've learned more and more on.

Speaker D: Yeah.

Speaker C: Because it's, it's working with different people. And the first episode is always rough. And as you get going, you just do the reps, so.

Speaker D: Exactly. I'm, um, glad that my lack of prettiness didn't have anything to do with it all.

Speaker C: Uh, right, everyone. We will see everyone next season probably in two months or so.

Speaker D: Yep. Have a good, good rest of your year.

Speaker C: That was a great show. If you're enjoying digital marketing D, please review us in the podcast directory of your choice. Again, thanks for listening and we'll see you next time.

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