Parker Media - Brand Growth

Speaker A: Welcome to another episode of the Growth Engine Podcast. I'm your host, Mike Williams, and I'm excited to be here today with Jess Parker of Parker Media. Jess, thanks so much for joining me on the podcast. Really excited to have you on and chat with you today.

Speaker B: Yeah, Mike, thanks so much for having me. I'm looking forward to chatting about branding.

Speaker A: Yeah, uh, exactly. Really, uh, excited, uh, for that as well. Uh, Jess, if you don't mind, tell us a little bit about yourself and tell us about Parker Media as well.

Speaker B: Yeah. So I'm the co founder and CEO of Parker Media. We've been around for about five years helping businesses, uh, develop their brand story online through effective digital marketing. So videos, photos, social media management, and. And it all ties back to the story. So what is their story? How can they connect with their audience and how can they speak to their audience, um, in. In that. In their brand voice. So we do all of that for the people that we work with and, uh, we have a lot of fun doing it too.

Speaker A: Awesome. Yeah. M. So I'm gonna start out with a really, really basic question. Uh, maybe it's not so basic, but, uh, maybe complicated in your mind, what is brand or what does brand mean?

Speaker B: Branding is like the feeling that people get when they interact with your company. Um, and the personality, like your company is its own individual person. So. So people have multiple facets to them. You know, you can be fun, you can be professional, you can be outgoing, you can be bold, you can be, you know, um, thoughtful, thought, like a thought leader. So really, branding is like, who, if your company was a person, who is that avatar and who are their friends? They're technically your clients, but, like, who are they connecting with? Who's in their network? Who, um, drives their growth? And as a community, like, you know, it was rallies behind them. So branding is, is, uh, is kind of complicated because there's all these pieces to it. Some people think it's just your logo, just your brand colors, just, you know, the posts that you put out on social media. But you really do have to have a personality because that's what people connect with. They connect with, you know, something that's different, that stands out, but also is relatable to them and their life. And that's really where you unlock the magic of good branding.

Speaker A: Yeah, it's so much more than just colors and what you post. It's a complicated, uh, thing and it can be hard to define. So that's why I asked you about that. Um, now, moving to growth, how does brand relate to Growth or how do you help brands grow?

Speaker B: Well, if you think about some of the most popular brands like Nike, you know, if you think of Nike, you already can picture their little swoop in your head. You can already picture the just do it catchphrase. Like you just know that about them because their branding is so good. Uh m. And they're an Apple even too. You know, like Apple speaks to people who are innovative, who like new technology, who want uh, the next best thing, who are willing to invest in that next best thing even if they have last year's model. So it really is like um, you know, building that brand awareness through that personality and pushing it out online. I mean you also used to have like TV and billboard ads, but you know, generating that buzz, that awareness and in order to keep them on, on your page and like wanting to interact with you more is that consistent branding where you're always showing up as the brand that they expect. So if you go back to the Nike example, like the just do it, they're very like motivated, um, motivating and every um, post they would put out would be aligned with their brand. They're not going to like post a mem they saw online. They're going to post people wearing their clothing in fitness and, and likely um, you know, a facet of that is that motivation to be fit and like just do it, just go for it. And even that slogan ties back likely to their main mission statement in their own company and how they grow that. So it is more than just what you see on the front face. It's like what's happening behind that as well. That personality that they're building, the people that they're connecting with and the people on the team as well have to live and breathe that. That's when brand magic really comes together. And we help the companies we work with develop that for themselves. Um, we'll develop those strategies based on their brand voice, based on who their customer is. Um, because yes, your brand has its own unique personality, but you have to be able to speak to the people you want to connect with and relate to them. Um, on top of that, you know, the strategy piece also has to do with thinking of like your ideal customer and their lifestyle, especially when it comes to social media marketing. Because everyone is a creature of habit, right? And different target demographics will have a different schedule and flow in their life. So say your target demographic is like a mom who's 35, her schedule is going to be very different than say a 21 year old college kid. So thinking about when are they going to be on their phone? If you go back to that mom example, she's probably got like an hour in the morning to herself. If, say she wakes up at 5am she's got that hour to like, drink her coffee, go on her phone, have some peace and quiet, maybe do the dishes from the night before. And then she's waking up the kids, she's getting them ready for school, and then she's not on her phone. Right. And then maybe she gets to work and she's got like 20 minutes there, she's got that window to be on her phone. So just thinking of their lifestyle and how you can really show up and plan your strategy to reach them. Like, if your target is that mom who's 35, you could be posting at 5:30 in the morning, 9:30 in the morning, maybe lunchtime, maybe like sometime after dinner and maybe right before bed. That way you're more likely to reach them. So there's that branding piece, but also that strategy of, like, how can I build that awareness? How can I actually reach the people who I want to see, uh, connecting with my content?

Speaker A: Yeah, really interesting. You know, it's thinking about meeting them in that moment, you know, when they're ready to be met. You know, if they're distracted and they're doing something else, obviously they're not on their phone. So I'm curious, how do you bring storytelling into that and then how do you translate that into media to meet them online? Uh, what does that look like in action?

Speaker B: Well, it's kind of funny, Mike, because I, before running this company, I was on the radio, and before that I was in theater. So storytelling has always been something that I'm really passionate about. And that's how people connect. Like, if you think about, like, thousands of years ago, people sitting around a fire telling stories, that's how people connected with their community. And a good story can go a long way. Uh, a great example of this is I actually broke my ankle three months ago pretty severely. I have seven, uh, screws and a plate in my ankle. So it was like, pretty bad. Um, but my dog. No, no, I'm doing okay now. But the reason I bring that up is my dog rescued me when I broke my ankle and I made a post on my personal page. Like, obviously, I'm a social media strategist and I do this for other people, but for my own personal page, aside from, like, sharing stuff from my company, I don't like, boost content or anything like that. So I had put this post out While I was in the hospital explaining the story of Waldo and how he saved me. And, you know, like, I was laying there screaming for help. I didn't have a phone. And he took off. And then at the moment, I'm like, my dog has never taken off on me. Of course he does this. When I broke my ankle. I hope he's okay. I hope he doesn't get hit by a car. I can't do anything to help him. And I realized as I was, like, yelling for help, I see him in the distance tugging on a stranger's pant leg. And then he barked at the stranger and led him to me. And then he went and got our landlord. And I told this story online. And, like, overnight, I was getting ding, ding, ding, ding. All these comments, all these likes from people that I had, you know, barely, like, are really not in my sphere. Like, friends of friends of friends online, because the algorithm noticed the engagement and was pushing it out to people. And all of a sudden, I had this viral story, and CTV reached out to me and did an interview, and then CBC and then People magazine. Um, so it was this authentic story that connected with people and they resonated with, and it made them feel good. And really, like, most purchase, uh, decisions are based on feeling. Like, if someone buys, you know, Lamborghini, they're buying that because they want people to see they own a Lamborghini. Right. They want to feel the. The, um, wheel in their hands. They want to go for it, you know. So, um, that story piece is really the fact that it was a good story. It was an authentic story. It made people feel things, allowed it to snowball into something way bigger than just an Instagram post.

Speaker A: Yeah. And I think the first thing that comes to mind, and you said it, is, uh, the authenticity of that. It's real, it's authentic. Um, it is unique and very interesting. Uh, of course, so that helps, but the authenticity of it is a big part of it. Um, when you're working with brands to sort of expose that real and authentic brand that exists, um, does that ever become a challenge that they want to aspire to? Maybe something or they want to be positioned as something differently, but you've got to bring out the real, authentic nature, uh, of their brand. Does that ever become a challenge?

Speaker B: You know, I think I'm. I'm kind of a no BS type of person. So I'll. I'll give it to them straight and say, like, this is what we need to do. Or, you know, if we're on set together, I'LL I'll coach them, I'll give them feedback. Um, like, hey, that seemed like a little force. Like, let's try it again. Sometimes it helps if people shake out the sillies and then they can just kind of get into themselves, you know, like out of um, out of their head. And uh, you know, it's just really about what is authentically them and their clients and pulling that out. Because now more than ever people, they can smell the bs like they are looking on social media for the content that's real and less salesy. So it's actually way better to have like the CEO of the company with their phone filming and talking about something that delivers value. Um, that you know, isn't a sales ask. That's a really good way to start building that authentic connection with people is just showing up online as yourself, giving free value. Whether that's like, you know, you're trying one of the trends and you're being authentically you, but you're trying this trend or you're finding a way to make it connect with your brand in some way. Um, we used to work with a real estate agent who loved videos, like movies. So what we would do is we would take famous movies and spoof them to be real estate related in uh, in a social media format. So vertical format and obviously no more than 15 seconds. So uh, it was a challenge, but it was a lot of fun. And that, but that was authentically him. Like even though it was scripted and staged, like that was a piece of him. So when we're working with clients, we meet with them and we figure that out. That's one of the first things that we figure out is like, who are you? What do you want people to think about you when they see your content? Do you want people to feel when they engage with your content, what type of value is authentic to you and what your clients would actually want? Because if you're like say a fitness coach, your value could be giving away a little bit of nutrition advice, giving away some workout routines that people can do. Um, if you're say a product, maybe it's more fun based, you know, like uh, depends on the product too. But um, how can you take your product and turn it into one of the trends going on? Like there's ah, that trend right now, anxiety, uh, where they're like somebody's watching me, it's my anxiety. You could do that with so many different businesses. Like if say it was like a coffee company, you could even have like they're just holding the Coffee cup and your actual staff members who your customers are going to be interacting with on a daily basis, are doing that trend. But they're holding your coffee cup, they've got your brand. Even that is enough for people to connect with you because A, everyone's, if someone likes that video, the algorithm's gonna show it more than once. Um, other people using that same song. So that's a good way to get in front of people. But B, like, like I said, if it was staff members, that's authentic because that's the real people working there. So it doesn't have to be a complicated thing. It can really just be like, who are you? And how do we show that?

Speaker A: Yeah, I love that. That's, uh, you know, that's being real and authentic. But it does make me think a little bit about which mediums you're talking about. Like, are you. It kind of sounds like TikTok, but maybe it's Instagram, you know, is there still activity on Twitter? What, what platforms are using the most, um, to get these brands out there?

Speaker B: The platforms that we specialize in specifically are metabase platforms. So Instagram and Facebook, ah, LinkedIn, uh, is great for B2B companies and TikTok as well. However, with that being said, it all depends on who your audience is. So you don't need to put effort into every single platform. In fact, I would say, what, uh, what, where's your audience going to be the most? And that's where we really want to target them and that's the type of content we want to build because every platform is going to have, you know, they have different algorithms, they have different aspect ratios. Even like Facebook right Now is a 4 by 5 favoring 4 by 5 videos, where like Reels and TikTok are vertical and then LinkedIn has switched to vertical, but it looks better as a four by five. And they're always shifting it and they do not tell you. You find out by posting something to work and then being like, that looks like crap now what happened here? Um, so, uh, yeah, it really depends on who your audience is.

Speaker A: Yeah, that makes a lot of sense. Uh, are there preferred audiences? Like, I think, you know, when we talk to people and we don't do a lot of, um, organic social, you know, but they'll say things like, oh, TikTok. And you know, that's more a younger audience. But in my opinion that it's such a wide audience. Yes, it may skew younger, but the older audience is there. You know, even people that you might think are There specific platforms for specific, uh, targets that you, that you go towards. Like, can you talk a little bit about which ones for which, uh, demographics.

Speaker B: Yeah. So if you look at back to the audience, it's also not necessarily. Sometimes it is age group, but it can also be who you're, how you're selling. So like, if you're a B2B business and you're mostly targeting local people that would come into your store, I would recommend, um, or, sorry, B2C targeting, maybe brick and mortar targeting people to come into your store, I would recommend Facebook, um, and Instagram. If you're a B2B business and you can work with businesses both locally and all over the place, then I would say LinkedIn is one of your hardcore focuses. Also YouTube. A lot of CEOs go to YouTube to learn. And so if you're someone who is offering value to say a CEO of a company, YouTube would be a great place to go if you're delivering a product that can be sold worldwide. TikTok, also Instagram, also Facebook. But TikTok would be your main focus there. So it really does depend on first what you're selling and then the people that you're selling to. I would argue ever since COVID actually that TikTok has shifted away from that younger demographic. Um, people like CEOs that I work with all the time use TikTok M and they just use it differently. Like if, um, it depends on who they're following. Like Mel Robbins for example. She is a life coach and she delivers a lot of good advice. So she would actually reach that older demographic on TikTok. Um, there is obviously a skew to younger demographic for TikTok and Reels, uh, and Instagram, but really depends on multiple facets. So it's like what you're selling, who you're selling to, what their habits are. Um, and there's no one answer for every business.

Speaker A: Yeah, cool. I think I know who Mel Robbins is. Um, so if that's skewing a little older, I guess that's for me.

Speaker B: Yeah, I mean I love her too. And I'm in the 35 range, but, um. And there's ranges to that. Right? Like you're watching Mel Robbins, but so am I. So I think, uh, like now more than ever, it's. It's less about age groups and it's more about interests and what people connect with. Because you. I mean I, I was born in the 90s, but some of my favorite music is from the 60s, 70s and 80s. Like it. It really Depends on the person and, and that personality that you're trying to connect with.

Speaker A: Yeah. And the interesting thing that I like to think about is the mode that you're in. So seeing certain content on LinkedIn when I'm there for business versus seeing it on TikTok when I'm there for fun, I'm the same person, but I'm in a different mode. And what I'm going to engage with and find interesting on those platforms and in that mode is quite different. And almost what I'll accept or, um, be interested in is totally different.

Speaker B: Yeah. And honestly, we're in such an exciting time right now for people who are trying to market online because it's less about followers. Like followers used to be, how you got views. Now followers are more of like an ego thing. Um, but you can have 500 followers and get a million people viewing your video. And it's all about the eyeballs, right? The brand awareness, getting people to see your content. So things have shifted completely in marketing for companies and the fact that you can reach that many people with less followers is incredible.

Speaker A: Yeah. I was actually just looking at a, uh, potential client's account the other day and I was looking at some of their competitors and they had like 353 followers on TikTok. And I was like, oh, that's not very good. And then I looked at their videos and they were like hundreds of thousands and millions. I was like, hm, isn't that interesting? You know, they are doing very well. Doesn't mean they're getting the followers, but they're getting the engagement which ultimately mattered. So that was really interesting. Um, you mentioned things you're excited about. What other things are you excited about right now, uh, in your, uh, field of work?

Speaker B: LinkedIn is super exciting for businesses who are trying to. Who are B2B because, uh, there's less noise, there's less competition right now, but only 1%, 1 to 3% depending on the day of users of LinkedIn are actively posting consistently. And every platform favors people who post consistently because they want to keep you on their platform. How do they do that? Through good content. So if you are someone who is delivering good content every single day, you're going to reach your audience way faster than if you try to put the same content on Instagram, Facebook and, uh, TikTok. Because there's just way less noise. On Instagram, for example, millions of people post every day, whereas you've just got that small percent that you're competing with. So if you have a niche that and you have a, uh, unique personality and good content and you're delivering value and you're posting every day on LinkedIn. You can grow so quickly and actually see those clicks and views result in purchases.

Speaker A: Yeah, uh, that makes a lot of sense. You know, the one thing that comes to mind for me, and that is, you know, like, I try to post pretty actively on LinkedIn, but, uh, sometimes it's difficult to, like, come up with ideas or I get good momentum and then I just kind of get tired of it. What, what, um, do you do to keep your clients engaged and motivated to continue to post and create great content that, that's engaging and speaking to their clients or customers?

Speaker B: So it's all about strategy. Uh, we always work, uh, in terms of developing the content. We work a month ahead, but we're always strategizing a quarter ahead so we know what's coming up for the next three months. And that makes it more digestible for the people we're working with, because not everything that they do has to be a video of them. I do recommend it. Video tracks really well. Faces track better than products. Um, because that's people connect with people. Um, so we coach them when we help them. So I'll say, like, hey, Mike, we've got 10 videos coming up next month. It's going to be, we're going to cover these 10 topics and I need you to send it to me by this date and then we take everything from there. We do have some clients where we actually go out and film. So like once a month we'll bring our gear out and we'll film. It's obviously a different budget, uh, so it really depends on what we're working with. But it, again, like, people are used to seeing someone talking on a phone. So we're actually in such a unique space in marketing right now where you don't have to hire someone to bring out all this expensive equipment. You just need to do the right things online. And we coach you with that. So we'll say like, you know, this is going to be your hook, you know, so start with this then be yourself. If you skip, if you say ums and oz, you know, as long as it's not the whole video, uh, it's authentic. So people are okay with you, like, tripping up a bit. Doesn't have to be perfect. Then it's like showing up like you want to be there. You know, if you're going to show up and you're like, well, this is, this is my video today. Unless that's Your audience, like, unless it's a very specific, like maybe British humor audience, um, I would recommend that you show, uh, up with excitement, you know, not too much, but like, you want to be there. Because if you don't want to be there and people can tell they're just going to swipe and they don't want to be there. So there's all these little things and then it's like, hey, how long is your video? Depends on what the topic is. If it's a value driven content, you can get up to a minute. It, uh, if it's something that's just got to be quick and sexy, then I would say like no more than 7 seconds to 15 seconds. 7 seconds is the new sweet spot for keeping people to watch your entire video because our attention spans are slipping. But so there's, there's a whole lot of. I feel like I could go into this for hours. Um, but yeah, that, that's, that's what I would say.

Speaker A: Wow, seven seconds. Yeah, that's not very much time.

Speaker B: You could do a lot in seven seconds, though. We, uh, we created a video once for a local clothing, uh, company, Valkyrie Custom Wear, and she creates custom clothing that is like Viking themed. So very niche audience, like a nerdy audience. So, you know, video game trends or. I mean, she also was a beautiful model, so that really helped. But she, um, we, we would do videos where we would do the trends with her clothing. And there was one video that was, was six seconds long. It got over a million views organically without boosting, and it was a trend. So it was her. It was. I don't know if you've seen it, but it's like, oh my God, I hope I don't fall. And then she throws the clothing down and where she lit where the clothing lands, she pops up in that outfit. So it was really quick. Seven seconds. Got over a million views organically. And it actually took so long to edit because, uh, we had to rotoscope every frame. And if you think there's 120 photos in every second of video, uh, in every frame in six seconds. So that's how many frames we had to rotoscope out. Um, uh, but the video turned out well and it looked great and it performed well. It generated business for her. So really, uh, you could do a lot in six seconds.

Speaker A: Yeah, that's cool. That was my first thought though is, you know, it's six, seven seconds long. But how long did it take to create? And that's always the challenge is, you know, putting all that time and effort in. And then, you know, maybe it gets some, uh, views and maybe it doesn't. But, uh, I guess you got to test and try and invest the time to see what happens, right?

Speaker B: That's exactly it, Mike. You gotta test things. That's how you learn what your audience is into. And that's something that we do uniquely, I think at Parker Media is like, when we're creating content, if something doesn't work, we're not just like, well, we did our job, you know, oh, we got clicks. We got, look at all these clicks. They went, the horse went to water. What I do. When they, when the horse got to water, well, why didn't they drink? If this ad is saying that 5,000 people went to your page this month, why didn't anyone buy. Oh, well, actually look at your website. Is your website user friendly? So like finding those little things that you can tweak and shift like it's a process. And I always say if someone's going to work with us, they need to commit to a full year because that's how long it takes to unlock what works for your clients.

Speaker A: Right? Yeah, it does take some time and they need to understand that it's a, uh, a marathon, not a, not a sprint. What other challenges do you face when trying to, you know, help a brand or develop a brand and then help them get awareness and reach?

Speaker B: I think the only challenge I would say, and honestly the people that we're working with now, uh, we're not dealing with this, but when we first started our business, it was just, you know, finding the CEOs and the founders who were willing to put in that extra time because, yeah, we're all busy. Like there's so much going on, especially as a CEO or a founder of a company. But that's what it takes if you want to have like a brand as big as Apple. I mean, Steve Jobs was the founder of the company and you saw his face everywhere. I mean, he's been dead for 11 years and people still know what he looks like. So it, you really do have to show up as the face of that brand and you have to commit to that if that is what you truly want.

Speaker A: Yeah, yeah, it is really interesting. And I think you have to carve out that time and be prepared to make that a part of your day, your month, your quarter, um, and commit to the long run. So that makes a lot of sense. Um, what in the, uh, a lot happening in AI. Is there something in AI you're leveraging using? Where do you see the opportunity or the downfall of AI in its current form.

Speaker B: See, this is a tricky one for me because I have come across so many companies who are like, you know, we'll get you to film it and AI will just edit it. And I have downloaded the AI editing softwares. We've uh, you know, when they first came out, we're like, can we save time using this? And they do in some ways, you know, save some time in terms of developing content. But AI is not there yet. It cannot replace a human. And it makes really weird decisions that do not work. Like we, we threw, um, there's a, an AI editing software called Opus Clips and we threw a podcast in there just to see what it would do. And it was a two person podcast and they had turned it into a vertical format and within like a sentence, their heads were like just going back and forth, switching from top to bottom, top. And we're like, what is this doing? So I don't think it's there yet. I also think that there are some ethical issues with AI. You know, uh, in terms of ChatGPT, like, it's, it's great in some ways. It's great to get information really quickly, generate reports, things like that, but it's also not entirely accurate because what it's doing is just going into the Internet and finding anything that matches what you asked it to do. It's not actually determining whether or not it's true. So a lot of misinformation can be spread that way. Um, and of course we have a voice roster. So for, uh, my voice community, I know that they're having a lot of challenges because AI Voice is actually one of the AI softwares that's pretty close to where it needs to be. And it's replacing a lot of humans in the work that they do. So we really try to have that balance. Like, yes, use AI where you can to like maybe tighten some screws, but don't rely on it because it's not perfect. Like if you, you can tell when a post has been written by AI, usually there's a lot of emojis thrown in there. The emojis don't make sense to the brand. And then like usually like that rocket emoji. I don't know why Chachi BT loves the rocket emoji. Um, and then, and the stars, the sparkle and the rocket always, uh, and then the, the way it's written is very like flat, if that makes sense. Like there's no nuance, there's no personality. Sure. You could Maybe massage it a bit by giving it some more prompts, but it really isn't there. So I can always tell when a post goes out and I'm like, that was 100 AI people are going to swipe because they're not going to connect with it because they won't. They might not know it's AI because I look at those things all the time. So I have a different eye of, you know, being able to spot those little things. But I think as a consumer, if you didn't know those things, you would just swipe because you're like, I don't get it or doesn't speak to me. So I think that in order to actually reach your audience, if you are going to utilize AI, it still requires a human there to make those edits and make sure that, that it makes sense.

Speaker A: Yeah, that's, that's what we're seeing on the ad side. You know, it's like, if it can save us time, we'll use it. But in a lot of cases, the thing that's supposed to save you time ends up taking more time. And then it kind of gets the wrong things wrong. And it's like, okay, well that was so persistent, super important, and you messed that up. So now I have to redo this. And you know, like you're saying it kind of comes across as flat. I, I feel like people can see it even if they just sense it. They don't know why they know it's AI, but they know, um, there's something there that is and probably speaks to the human and authentic factor that is just kind of missing. And AI is not very good at bringing that out in brands from what we.

Speaker B: Yeah, 100%. And again, like, things are shifting to be authentic and connect. I mean, the only time I think an AI fully AI generated content piece works is if it's one of those really bad, weird AI videos. And I think it works for the wrong reasons. It's like, people are like, what is this? Like, there was a pizza commercial, I think that was in the super bowl this year, and it was completely AI. AI's depiction of humans is creepy, by the way. Like, if you go into Canva, which now has is it's a editing software to create graphics for those who don't know. But, um, if you do use their AI generating software, like, I've tried, like, hey, generate me a human doing this thing because I can't find stock footage of it. And the people have like 80,000 teeth and like multiple fingers and like they're making this weird face. I'm like, man, AI really just thinks like, I don't know, they don't get humans yet. Yeah, hopefully they never do on.

Speaker A: On Reddit. I'm subscribed to a subreddit called called Cursed AI and it is some weird stuff, but it is interesting because I'm like, you know, the writing on their shirt is actually pretty darn close now and that does look like a certain person. So it's interesting. You can see it evolving, but there is a certain weirdness that something is just off. And I think people sense that and they're like, something's off. I can't put my thumb on it. But I distrust it now.

Speaker B: Totally. I do also feel for like, celebrities because now there's so many photos of them that AI can put them doing so many things that might not align with them ethically, that like, isn't on their brand for them. Um, I mean, sure, it entertains people on the Internet, but at what cost?

Speaker A: Yeah, absolutely. Uh, Jess, I really appreciate you coming on the podcast. This has been great. It's great chatting with you and thanks for sharing, uh, all of your knowledge and uh, experience, uh, in a 30 minute window here. Really appreciate your time. Uh, where can people learn more about Parker Media and also potentially connect with you? Uh, on the socials?

Speaker B: Yeah. So honestly, this has been such a great time too, Mike. Thanks for having me.

Speaker A: ParkerMedia.

Speaker B: Um, ca. That's our website. Great easy way to connect with us. Parker Media Inc. On all social media platforms. Look for that bright orange play button with the lightning bolt. Um, and. Or Jess Parker on LinkedIn.

Speaker A: Awesome. Well, thanks again so much for doing this and thanks for the, uh, listeners all tuning in today, uh, and we will see you soon.

Speaker B: Have a good one.