10 ways to repurpose your Instagram content

Jenna Harding (11:26.678) In terms of repurposing content by putting it on other platforms, my take on this is choose one platform to be exceptional at. For me, it's Instagram. That is what I teach.

There's a lot of reasons for why I believe Instagram is the best for making sales and getting clients. So for me, that's Instagram. I'm gonna do perfectly on Instagram, do as best as I can on Instagram, and then dabble in the other platforms, which often includes repurposing Instagram content. onto other platforms.

I like to say it's better to be really good at one platform than only okay on all of them. So you choose your primary platform, that's what you're making posts for, and then you could take your Instagram content and repost it over to TikTok or turn it into Pinterest pins. Those can be video or those can be carousel. There's even some shortcuts where you can do this in just a couple of clicks.

Skip that. Take your... TikTok content, turn it into YouTube shorts. I just found a new button on Instagram actually.

When you make a post on Instagram, you can easily toggle also share to Facebook, but I don't always like doing that because if you put hashtags, say in your Instagram caption, you don't need hashtags on Facebook. and typically if somebody sees something on Facebook and yeah, and I just don't want all my content going over there. I don't do a ton on Facebook, so. Jenna Harding (13:05.

28) Okay, when you post a post on Instagram, there's a button where you can send it over to Facebook, and you don't actually need to click it right when you post it. You can do it retroactively too. So when you go into, we'll say the settings for your post on Instagram, later on you could push it over to Facebook, which is a really cool feature. I think that must be new.

Jenna Harding (13:30.22) and it's gonna go to whatever your page, who cares? Jenna Harding (13:40.558) There's no harm in being only okay on your secondary platforms.

It's nice to have a presence there because you might have clients, you probably do have clients over there where that's the platform they spend the most time on. But when you're a solopreneur or when you only have a small team, we need to be efficient with your time. Jenna Harding (14:03.372) And the best way to do that is to have that primary platform and repurpose elsewhere.

All right, so here's the one. Here's another one that people do not think about. It's letting your post inspire a new post based on what worked. So every time in Magic Marketing Machine, somebody has a post take off, we play the game with no theme song.

Why did this post do well? We would do this on coaching calls. We do this in our Facebook group. Everybody in MMM gets access to the Facebook group.

Coaching calls are a separate thing for folks who like upgrade into that. Just a little bit of nuance there. So we basically, we either do it live or on Facebook where they share a post and they ask everybody to contribute. What do you think it was about this post that did well?

Because sometimes it can be hard to see our own content because we're so inside it. So it can be hard to know what it was that made the thing take off. Maybe it was the hook. Maybe it was the messaging.

It's usually the messaging. Maybe it was the format. This was shorter than your normal content, so it got a higher watch time. So the algorithm showed it to more people.

One time I had a video go super viral, and one of the elements that made it go viral was I asked a question that I intended to be rhetorical, but then everybody started answering the question. So the algorithm sees all these people commenting on the post, answering the question. So the algorithm sends it to way more people. That was a total accident.

Jenna Harding (15:41.613) The way this game works, you know, after we make our guesses, you go experiment. Our guesses could be right, our guesses could be wrong. Sometimes it's pretty obvious why the post took off, and sometimes it takes a little bit of dabbling, and then you keep doubling down on what works.

Like that's kind of the theme here, right? We don't need to keep, like I've posted, let me look at these numbers. Jenna Harding (16:20.682) I have posted 37, almost 3,800 posts on Instagram, plus however many thousands on TikTok.

Plus I owned a social media management agency. And I remember like five years ago, I figured at that point I added it up and I had made it like 10,000 posts. And that was years ago. Do you think I was coming up with a brand new idea for every one of those pieces of content?

No. I know my messaging, I witness what works and repeat, repeat, repeat. Jenna Harding (17:01.716) If you take even just a couple ideas from this here episode, a year from now, we will have saved you hours, hours in workflow and increased your...

amount that you're posting easily, which then increases your reach, which then increases your potential and your potential number of clients. You know, if you want a clear system on exactly what to post on Instagram for your business and you want to build and you want a content strategy and you want to get clients from Instagram without wasting hours glued to your phone, Join Magic Marketing Machine. It is April 17th right now. Next week we have a Canva expert coming in and when you join now, you get to come to that.

The following month, we have a live expert workshop inside the program. So it's for exclusively people inside the program. That is one of our most popular events of the year. It was one of our most popular events of the year last year and this year we're actually getting it sponsored by Adobe Acrobat, which is very cool.

Jenna Harding (18:12.896) about how to run a promo on Instagram and exactly what to post in a two week period to get your leads off the fence and buying with you. People will buy when you give them a reason to choose now and it's gonna be all about that. So now is a really good time to get in on Magic Marketing Machine, start using a proven strategy and come to those two events that'll be free for you.

Jenna Harding (18:42.88) Another thing you get in MMM is we have a weekly coworking call and some people come to the call, some people just use the prompt from the call because I email it out every week. And one of my clients just sent me her stats on how the prompts I give her perform better than the B-roll reel and how the B-roll reel prompts that I've given her performed so much better. than the B-roll reel posts that she makes from her own noggin.

And I think her word was staggering. The results are staggering. And I was dang proud. Jenna Harding (19:21.

838) shocking. She said shocking. I just pulled it up. One of the prompts that I gave her just exceeded, one of the prompts that I gave the group and she used just exceeded a million views yesterday.

So that's really exciting. There's a million reasons to join the program, primarily because you want to put your phone down and get more clients. And that is what we will help you do. That's all from me.

Love you so much. See you in the next one.