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#4548Shiny New Clients!52.0 / 100Get badge
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Shiny New Clients!

Hosted by Jenna Harding

The marketing podcast that helps you attract Shiny New Clients to your business. We cover social media marketing, online business growth, marketing strategies and add a heaping scoop of fun (with episodes that are 25 minutes or less).

170 episodes · publishes weekly · latest 2026-06-29 · ~15 min/episode

Rank

#4548

Substance

52.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

Marketing rank

#677 of 991

Best B2B Marketing Podcasts →

Across the index

#4548 of 6182

Substance

Top 74%

outscores 26% of the index

Why it scores where it does

Shiny New Clients! ranks #4548 on The B2B Podcast Index with a substance score of 52.0 out of 100, scored across 5 recent episodes. It scores highest on insight density and specificity & evidence. The episode contains one genuinely useful insight - that seeking validation through 'pick me energy' and fancy jargon undermines messaging - but it takes 13 minutes to deliver what amounts to a single reframed idea. The core point (focus on client problems, not self-validation) is solid but not novel, and much of the runtime is self-referential storytelling and tangents rather than actionable frameworks or new thinking.

The five-dimension breakdown

Averaged across 5 recently scored episodes, with cited evidence.

Insight Density

13.2 / 20

The episode contains one genuinely useful insight - that seeking validation through 'pick me energy' and fancy jargon undermines messaging - but it takes 13 minutes to deliver what amounts to a single reframed idea. The core point (focus on client problems, not self-validation) is solid but not novel, and much of the runtime is self-referential storytelling and tangents rather than actionable frameworks or new thinking.

“Using fancy jargon in your posts because you want people to know you're smart. But meanwhile, the smartest people know how to use simple language to explain their concepts.”

“Your content is for and about your clients. What can you say that makes them feel seen?”

Originality

11.4 / 20

The 'pick me energy' framing is somewhat fresh (borrowing Gen Z slang), but the underlying advice - simplify your messaging, focus on audience pain points, avoid jargon - is standard marketing dogma repeated across hundreds of business podcasts and courses. The personal vulnerability angle is relatable but doesn't add novel thinking; it's confession-as-content rather than original insight.

“pick me energy. Does not a strong marketing strategy make?”

“the smartest people know how to use simple language to explain their concepts”

Guest Caliber

7.0 / 20

This is a solo episode with no guest. Jenna Harding is the sole speaker, discussing her own business and experience. While she has a 100k follower Instagram account and runs a program called Magic Marketing Machine, there is no interview dynamic or external expertise brought in.

“I made a mistake on Instagram and I kept making that mistake for months.”

“this is what I was doing”

Specificity & Evidence

11.6 / 20

The episode includes some concrete examples (Jenna's own experience, a client with 1000% reach increase, the $250 Saison pants anecdote) but lacks specifics on the core claim. No metrics on how long she made the 'pick me' mistake, no data on how many followers she lost, no timeline, and the 'success story' client is unnamed and unquantified beyond one metric. The evidence is mostly anecdotal rather than rigorous.

“Even though I have a hundred thousand followers, my views dipped, my sales dipped, my morale dipped.”

“One of my clients at Magic Marketing Machine, she had a thousand percent increase in reach.”

Conversational Craft

8.8 / 20

This is a monologue with no host or guest to create dialogue. There are no questions being asked or challenged; the speaker is rambling and self-reflecting without external pushback or rigorous interrogation. The structure is loose - she admits 'I feel like normally I have a much more linear way of teaching concepts, but I am kind of just here to rant and ramble.' This lacks the conversational rigor needed to stress-test claims or dig deeper.

“I mean sorry if this is your first episode here, I feel like normally I have a much more linear way of teaching concepts, but I am kind of just here to rant and ramble about this because it's my own shit.”

“There are no follow-up questions probing the claim further.”

Standout episodes

  • The messaging mistake new business owners make on social media (i'm guilty too)

    2026-06-15

    56
  • Write An "I Help" Statement That Sticks With People (How to Explain What You Do)

    2026-06-01

    55
  • Local Marketing Strategies (and how to reach local audiences on Instagram)

    2026-05-18

    53

Rank over time

First period on the Index - history builds from here.

Episodes

10 scored on substance · 60 tracked in total.

  • Client Retention Strategies: Tips to keep your clients, longer (feat. Eric Lalonde, CEO of WriteUpp)

    2026-06-29 · 17 min

    52 / 100
  • Are Instagram courses worth it?

    2026-06-22 · 18 min

    44 / 100
  • The messaging mistake new business owners make on social media (i'm guilty too)

    2026-06-15 · 13 min

    56 / 100
  • Write An "I Help" Statement That Sticks With People (How to Explain What You Do)

    2026-06-01 · 10 min

    55 / 100
  • Local Marketing Strategies (and how to reach local audiences on Instagram)

    2026-05-18 · 18 min

    53 / 100
  • Book a client by Friday: Your bootstrappy action plan

    2026-05-11 · 13 min

    49 / 100
  • The 3 M's of Sales: Why Your Instagram Isn't Converting (And How to Fix It)

    2026-05-04 · 13 min

    49 / 100
  • 10 ways to repurpose your Instagram content

    2026-04-20 · 16 min

    40 / 100
  • Social Media Marketing For New Businesses (what to post to get clients online)

    2026-04-13 · 22 min

    57 / 100
  • The 2026 Instagram Algorithm Update (and the ONLY part that matters)

    2026-04-06 · 13 min

    66 / 100

Frequently asked

What is Shiny New Clients!'s substance score?
Shiny New Clients! scores 52.0 out of 100 for substance and ranks #4548 on The B2B Podcast Index. That puts it ahead of 26% of the B2B podcasts we rank and #677 of 991 in Marketing. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is Shiny New Clients! worth listening to?
Shiny New Clients! is ranked on The B2B Podcast Index with a substance score of 52.0/100. See the five-dimension breakdown above to judge whether it fits what you're after.
Who hosts Shiny New Clients!?
Shiny New Clients! is hosted by Jenna Harding.
How often does Shiny New Clients! publish?
Shiny New Clients! publishes weekly, has 170 episodes, released its most recent episode on 2026-06-29.
Which Shiny New Clients! episode should I start with?
Our highest-scoring recent episode is "The messaging mistake new business owners make on social media (i'm guilty too)" (56/100) - a good place to start.

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Guests who've appeared

Eric LalondeDave (leadership coach, theater school friend)Molly Donlan

Topics this show covers

The themes that come up most across this show's episodes.

Magic Marketing Machine · 5Magic Marketing Machine program · 4Email list growth · 2Authority positioning · 2Instagram content strategy · 2WriteUppclinic administration softwareclient retentionbackend systemsinvoicing automationappointment schedulingmobile payment terminalssecure file managementcompliance and data securityvideo consultationsContent strategyMessaging and positioningInstagram marketing

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