
Hosted by Jenna Harding
The marketing podcast that helps you attract Shiny New Clients to your business. We cover social media marketing, online business growth, marketing strategies and add a heaping scoop of fun (with episodes that are 25 minutes or less).
170 episodes · publishes weekly · latest 2026-06-29 · ~15 min/episode
Rank
#4548
Substance
52.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#4548 of 6182
Substance
Top 74%
outscores 26% of the index
Shiny New Clients! ranks #4548 on The B2B Podcast Index with a substance score of 52.0 out of 100, scored across 5 recent episodes. It scores highest on insight density and specificity & evidence. The episode contains one genuinely useful insight - that seeking validation through 'pick me energy' and fancy jargon undermines messaging - but it takes 13 minutes to deliver what amounts to a single reframed idea. The core point (focus on client problems, not self-validation) is solid but not novel, and much of the runtime is self-referential storytelling and tangents rather than actionable frameworks or new thinking.
Averaged across 5 recently scored episodes, with cited evidence.
The episode contains one genuinely useful insight - that seeking validation through 'pick me energy' and fancy jargon undermines messaging - but it takes 13 minutes to deliver what amounts to a single reframed idea. The core point (focus on client problems, not self-validation) is solid but not novel, and much of the runtime is self-referential storytelling and tangents rather than actionable frameworks or new thinking.
“Using fancy jargon in your posts because you want people to know you're smart. But meanwhile, the smartest people know how to use simple language to explain their concepts.”
“Your content is for and about your clients. What can you say that makes them feel seen?”
The 'pick me energy' framing is somewhat fresh (borrowing Gen Z slang), but the underlying advice - simplify your messaging, focus on audience pain points, avoid jargon - is standard marketing dogma repeated across hundreds of business podcasts and courses. The personal vulnerability angle is relatable but doesn't add novel thinking; it's confession-as-content rather than original insight.
“pick me energy. Does not a strong marketing strategy make?”
“the smartest people know how to use simple language to explain their concepts”
This is a solo episode with no guest. Jenna Harding is the sole speaker, discussing her own business and experience. While she has a 100k follower Instagram account and runs a program called Magic Marketing Machine, there is no interview dynamic or external expertise brought in.
“I made a mistake on Instagram and I kept making that mistake for months.”
“this is what I was doing”
The episode includes some concrete examples (Jenna's own experience, a client with 1000% reach increase, the $250 Saison pants anecdote) but lacks specifics on the core claim. No metrics on how long she made the 'pick me' mistake, no data on how many followers she lost, no timeline, and the 'success story' client is unnamed and unquantified beyond one metric. The evidence is mostly anecdotal rather than rigorous.
“Even though I have a hundred thousand followers, my views dipped, my sales dipped, my morale dipped.”
“One of my clients at Magic Marketing Machine, she had a thousand percent increase in reach.”
This is a monologue with no host or guest to create dialogue. There are no questions being asked or challenged; the speaker is rambling and self-reflecting without external pushback or rigorous interrogation. The structure is loose - she admits 'I feel like normally I have a much more linear way of teaching concepts, but I am kind of just here to rant and ramble.' This lacks the conversational rigor needed to stress-test claims or dig deeper.
“I mean sorry if this is your first episode here, I feel like normally I have a much more linear way of teaching concepts, but I am kind of just here to rant and ramble about this because it's my own shit.”
“There are no follow-up questions probing the claim further.”
First period on the Index - history builds from here.
10 scored on substance · 60 tracked in total.
Client Retention Strategies: Tips to keep your clients, longer (feat. Eric Lalonde, CEO of WriteUpp)
2026-06-29 · 17 min
Are Instagram courses worth it?
2026-06-22 · 18 min
The messaging mistake new business owners make on social media (i'm guilty too)
2026-06-15 · 13 min
Write An "I Help" Statement That Sticks With People (How to Explain What You Do)
2026-06-01 · 10 min
Local Marketing Strategies (and how to reach local audiences on Instagram)
2026-05-18 · 18 min
Book a client by Friday: Your bootstrappy action plan
2026-05-11 · 13 min
The 3 M's of Sales: Why Your Instagram Isn't Converting (And How to Fix It)
2026-05-04 · 13 min
10 ways to repurpose your Instagram content
2026-04-20 · 16 min
Social Media Marketing For New Businesses (what to post to get clients online)
2026-04-13 · 22 min
The 2026 Instagram Algorithm Update (and the ONLY part that matters)
2026-04-06 · 13 min
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