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#535The New F*Word64.8 / 100Get badge
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Finance▲1978 this period

The New F*Word

Hosted by Colin Hewitt

Listed under Business › Entrepreneurship, Business › Management

Welcome to The New F*word - the podcast exploring the rise of Fractional CFOs (yes, that F-word ) and how they’re reshaping cash flow, financial strategy, and business growth.* We challenge outdated financial reporting and focus on forward-thinking, modern finance strategies that drive real results.

43 episodes · publishes fortnightly · latest 2026-03-19 · ~36 min/episode

Rank

#535

Substance

64.8

/ 100

Breakdown

Scored 2026-08
Updated monthly

Finance rank

#100 of 165

Best B2B Finance Podcasts →

Across the index

#535 of 1083

Substance

Top 49%

outscores 51% of the index

Why it scores where it does

The New F*Word ranks #535 on The B2B Podcast Index with a substance score of 64.8 out of 100, scored across 5 recent episodes. It scores highest on guest caliber and conversational craft. Michael co-founded Receipt Bank/Dext (a business scaled across eight entities) and now runs Translucent, a strong operator; the fractional CFO and the accountancy marketing author are real practitioners though of lesser scale.

The five-dimension breakdown

Averaged across 5 recently scored episodes, with cited evidence.

Insight Density

12.6 / 20

There are several genuinely useful ideas - the 13-week cash flow forecast rationale, the Xero-to-NetSuite gap, and the Rippling buffet model - but they're interspersed with generic advice about listening to clients and 'cash is king' platitudes.

“there's so much focus on profit, whether it be net or ebitda. Uh, but cash is king”

“I became very aware then of what I call the 0netsuite gap”

Originality

11.8 / 20

The Rippling 'buffet vs Michelin menu' framing and the 0-to-NetSuite gap thesis are genuinely fresh, but much of the accountancy-marketing and cash-flow content recycles familiar takes.

“let's give it to them as a buffet so they can just buy the bit they want when they need it”

“People will pay higher fees when they get a result that they maybe didn't know was possible”

Guest Caliber

15.8 / 20

Michael co-founded Receipt Bank/Dext (a business scaled across eight entities) and now runs Translucent, a strong operator; the fractional CFO and the accountancy marketing author are real practitioners though of lesser scale.

“In building receipt bank, now Dext. We are eight entities around the world”

“we were in the middle of the Series B process”

Specificity & Evidence

11.4 / 20

There are concrete figures (fees rising from £230 to £450/month, 90-120 day payment terms, $100M revenue thresholds, eight entities, Series B in 2017) but many claims stay at the anecdotal or hand-waving level.

“they would have in the old days charged 230amonth and they increased it to 450amonth”

“customers stretching cash flow to 90 to 120 days”

Conversational Craft

13.2 / 20

The host asks relevant, well-targeted questions and occasionally digs in (e.g. on cash flow mitigation and the NetSuite migration), but rarely challenges claims and mostly facilitates rather than pushes.

“Is that where you needed the credit or what were you able to do to mitigate against some of that”

“what's the typical way you're coming in?”

Standout episodes

  • Greatest Hits: Cash, Clients, and the Secrets Behind Growing Businesses

    2026-02-05

    82
  • How Laura Taylor Built a £1M+ Firm That Won The Advisory Game

    2026-01-22

    72
  • What Fractional CFOs Really Do For Growing Businesses with Alison Bolt

    2026-03-19

    58

Rank over time

3 periods tracked.

Episodes

43 scored on substance.

  • What Fractional CFOs Really Do For Growing Businesses with Alison Bolt

    2026-03-19 · 29 min

    58 / 100
  • The CFO Skill Nobody Teaches: Coaching and Human Leadership with Alastair Manson

    2026-03-05 · 34 min

    55 / 100
  • How Fractional CFOs Actually Add Value with Jonathan Rosenzweig

    2026-02-19 · 37 min

    57 / 100
  • Greatest Hits: Cash, Clients, and the Secrets Behind Growing Businesses

    2026-02-05 · 42 min

    82 / 100
  • How Laura Taylor Built a £1M+ Firm That Won The Advisory Game

    2026-01-22 · 48 min

    72 / 100
  • Leading Finance in High-Pressure Environments

    2026-01-08 · 32 min

    54 / 100
  • Boundaries, Burnout, and Building a Business: Lessons From a Siân Grinter

    2025-12-18 · 34 min

    63 / 100
  • Why Mairianne Stewart Left Big Business to Go Fractional

    2025-12-04 · 32 min

    70 / 100
  • How to Grow Without Going Broke: A Fractional CFO’s $100M Blueprint

    2025-11-20 · 28 min

    73 / 100
  • The Fractional CFO Who’ll Save You Millions

    2025-11-06 · 37 min

    71 / 100
  • Clayton Coke’s New Way to Protect Your Cash Flow

    2025-10-23 · 38 min

    69 / 100
  • How Fractional CFOs Turn £3M into £20M Wins

    2025-10-09 · 32 min

    73 / 100
  • Greatest Hits: Redefining the Fractional CFO, with Elliott Gaspar

    2025-09-25 · 40 min

    69 / 100
  • Why the Future of Finance Isn’t About the Ledger

    2025-09-11 · 52 min

    76 / 100
  • AI is Not Gonna Take Your Job, but a Bookkeeper Using AI Will

    2025-08-28 · 40 min

    63 / 100
  • Modular Finance That Works for Multi-Entity CFOs with Michael Wood

    2025-08-14 · 44 min

    80 / 100
  • Minimum Viable Marketing That Works for fCFOs

    2025-07-31 · 1h 6m

    68 / 100
  • Exit-Readiness Starts with Cash Flow

    2025-06-12 · 49 min

    71 / 100
  • Tariffs, Churn, and the CFO You Needed Yesterday

    2025-05-29 · 37 min

    72 / 100
  • Why Imperfect Action Trumps Perfect Inaction

    2025-05-15 · 35 min

    62 / 100
  • What It Really Takes to Grow a Fractional CFO Firm

    2025-05-01 · 39 min

    61 / 100
  • The Pitfalls of Hiring One Person to do Three Finance Jobs

    2025-04-17 · 29 min

    61 / 100
  • Hiring A Fractional CXO Is the New Power Move

    2025-04-03 · 28 min

    65 / 100
  • Is fCFO More Than Just a LinkedIn Buzzword?

    2025-03-20 · 40 min

    70 / 100
  • How LinkedIn Powered Up My Fractional FD Journey

    2025-03-06 · 40 min

    66 / 100
  • Scaling Your Fractional CFO Gig

    2025-02-20 · 34 min

    60 / 100
  • Bridging Worlds: Investor Meets Fractional CFO

    2025-02-06 · 31 min

    70 / 100
  • From an Exited Founder to a Fractional CFO ft. Matthew Powell

    2025-01-23 · 38 min

    66 / 100
  • Ditching Corporate for Freedom ft. Elisabeth Sabin

    2025-01-09 · 50 min

    51 / 100
  • Scaling Advisory Service through Content ft. Nikole Mackenzie

    2024-12-12 · 33 min

    72 / 100
  • How Better Questions Build Better Businesses ft. Graeme Tennick

    2024-11-28 · 42 min

    71 / 100
  • Go Fractional or Go Home ft. Karen Trickett

    2024-11-14 · 29 min

    59 / 100
  • Celebrating Expert Wisdoms from Season One

    2024-11-13 · 7 min

    54 / 100
  • Finding a Fractional CFO Should Be at the Top of Your To-Do List ft. Simon Kallu

    2024-10-16 · 34 min

    61 / 100
  • Is Fractional Finance the Future for Small Businesses ft. John Dalrymple

    2024-10-03 · 25 min

    57 / 100
  • Why Flexible Embedded Finance Team is a Game-Changer for Scaling Businesses ft. Marc Obrart

    2024-09-18 · 40 min

    57 / 100
  • Why You Need to Know Your Numbers ft. Craig Rattray

    2024-09-04 · 39 min

    65 / 100
  • More Than 'Just an Accountant' ft. Lauren Harvey

    2024-08-28 · 41 min

    58 / 100
  • The Rise of Fractional CFOs: A New Era in Financial Leadership ft. Karen Stephen (The Soul CFO)

    2024-08-14 · 28 min

    67 / 100
  • Educating Clients on Cash Flow and Capital Allocation Decisions ft. Kevin Steel (Clarendon Finance & Strategy)

    2024-05-29 · 28 min

    56 / 100
  • The 'Secret Sauce' Every Agency Needs to Grow ft. Stacey Borrow (Profit by Design)

    2024-04-23 · 29 min

    59 / 100
  • Keep calm and grow your margins ft. Susan Boles (Beyond Margins)

    2024-04-23 · 28 min

    64 / 100
  • Be the strategic partner businesses need ft. Chris Ortega (Fresh FP&A)

    2024-04-23 · 31 min

    68 / 100

Frequently asked

What is The New F*Word's substance score?
The New F*Word scores 64.8 out of 100 for substance and ranks #535 on The B2B Podcast Index. That puts it ahead of 51% of the B2B podcasts we rank and #100 of 165 in Finance. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is The New F*Word worth listening to?
Yes - The New F*Word outscores 51% of the B2B finance podcasts and shows we rank on substance, so a finance operator is likely to come away with something useful.
Who hosts The New F*Word?
The New F*Word is hosted by Colin Hewitt.
How often does The New F*Word publish?
The New F*Word publishes fortnightly, has 43 episodes, released its most recent episode on 2026-03-19.
Which The New F*Word episode should I start with?
Our highest-scoring recent episode is "Greatest Hits: Cash, Clients, and the Secrets Behind Growing Businesses" (82/100) - a good place to start.

Show off your #100 rank in Finance

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Frequently discusses

Companies, products and tools that come up most across this show's episodes.

Float · 34Xero · 30QuickBooks · 23Float Cash Flow Management · 8NetSuite · 7LinkedIn · 5Fathom · 4Translucent · 4Dext · 4HMRC · 4Power BI · 3Mayday · 3ChatGPT · 3PwC · 2SAP · 2KPMG · 2Companies House · 2Experian · 2

Guests who've appeared

Speaker B · 2Speaker C · 2Alison BoltAlastair MansonJonathan RosenzweigSpeaker ALaura TaylorFrank OvertumSiân GrinterMarianne StewartKevinPauline HealyClayton CokePeter TurnerElliott GasparMadelyn ReevesJoe WoodMichael Wood

Topics this show covers

The themes that come up most across this show's episodes.

Xero · 16Cash Flow Forecasting · 13Fractional CFO services · 9Fractional CFO · 8Cash Flow Management · 8Fractional CFO model · 7QuickBooks · 7NetSuite · 4LinkedIn marketing · 4Float Cash Flow Management · 4Management accounting · 3Dext · 3LinkedIn · 3Power BI · 2KPI reporting · 2Working capital management · 2Xero accounting software · 2Experian · 2

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