
Hosted by Colin Hewitt
Listed under Business › Entrepreneurship, Business › Management
Welcome to The New F*word - the podcast exploring the rise of Fractional CFOs (yes, that F-word ) and how they’re reshaping cash flow, financial strategy, and business growth.* We challenge outdated financial reporting and focus on forward-thinking, modern finance strategies that drive real results.
43 episodes · publishes fortnightly · latest 2026-03-19 · ~36 min/episode
Rank
#535
Substance
64.8
/ 100
Breakdown
Scored 2026-08
Updated monthly
Across the index
#535 of 1083
Substance
Top 49%
outscores 51% of the index
The New F*Word ranks #535 on The B2B Podcast Index with a substance score of 64.8 out of 100, scored across 5 recent episodes. It scores highest on guest caliber and conversational craft. Michael co-founded Receipt Bank/Dext (a business scaled across eight entities) and now runs Translucent, a strong operator; the fractional CFO and the accountancy marketing author are real practitioners though of lesser scale.
Averaged across 5 recently scored episodes, with cited evidence.
There are several genuinely useful ideas - the 13-week cash flow forecast rationale, the Xero-to-NetSuite gap, and the Rippling buffet model - but they're interspersed with generic advice about listening to clients and 'cash is king' platitudes.
“there's so much focus on profit, whether it be net or ebitda. Uh, but cash is king”
“I became very aware then of what I call the 0netsuite gap”
The Rippling 'buffet vs Michelin menu' framing and the 0-to-NetSuite gap thesis are genuinely fresh, but much of the accountancy-marketing and cash-flow content recycles familiar takes.
“let's give it to them as a buffet so they can just buy the bit they want when they need it”
“People will pay higher fees when they get a result that they maybe didn't know was possible”
Michael co-founded Receipt Bank/Dext (a business scaled across eight entities) and now runs Translucent, a strong operator; the fractional CFO and the accountancy marketing author are real practitioners though of lesser scale.
“In building receipt bank, now Dext. We are eight entities around the world”
“we were in the middle of the Series B process”
There are concrete figures (fees rising from £230 to £450/month, 90-120 day payment terms, $100M revenue thresholds, eight entities, Series B in 2017) but many claims stay at the anecdotal or hand-waving level.
“they would have in the old days charged 230amonth and they increased it to 450amonth”
“customers stretching cash flow to 90 to 120 days”
The host asks relevant, well-targeted questions and occasionally digs in (e.g. on cash flow mitigation and the NetSuite migration), but rarely challenges claims and mostly facilitates rather than pushes.
“Is that where you needed the credit or what were you able to do to mitigate against some of that”
“what's the typical way you're coming in?”
3 periods tracked.
43 scored on substance.
What Fractional CFOs Really Do For Growing Businesses with Alison Bolt
2026-03-19 · 29 min
The CFO Skill Nobody Teaches: Coaching and Human Leadership with Alastair Manson
2026-03-05 · 34 min
How Fractional CFOs Actually Add Value with Jonathan Rosenzweig
2026-02-19 · 37 min
Greatest Hits: Cash, Clients, and the Secrets Behind Growing Businesses
2026-02-05 · 42 min
How Laura Taylor Built a £1M+ Firm That Won The Advisory Game
2026-01-22 · 48 min
Leading Finance in High-Pressure Environments
2026-01-08 · 32 min
Boundaries, Burnout, and Building a Business: Lessons From a Siân Grinter
2025-12-18 · 34 min
Why Mairianne Stewart Left Big Business to Go Fractional
2025-12-04 · 32 min
How to Grow Without Going Broke: A Fractional CFO’s $100M Blueprint
2025-11-20 · 28 min
The Fractional CFO Who’ll Save You Millions
2025-11-06 · 37 min
Clayton Coke’s New Way to Protect Your Cash Flow
2025-10-23 · 38 min
How Fractional CFOs Turn £3M into £20M Wins
2025-10-09 · 32 min
Greatest Hits: Redefining the Fractional CFO, with Elliott Gaspar
2025-09-25 · 40 min
Why the Future of Finance Isn’t About the Ledger
2025-09-11 · 52 min
AI is Not Gonna Take Your Job, but a Bookkeeper Using AI Will
2025-08-28 · 40 min
Modular Finance That Works for Multi-Entity CFOs with Michael Wood
2025-08-14 · 44 min
Minimum Viable Marketing That Works for fCFOs
2025-07-31 · 1h 6m
Exit-Readiness Starts with Cash Flow
2025-06-12 · 49 min
Tariffs, Churn, and the CFO You Needed Yesterday
2025-05-29 · 37 min
Why Imperfect Action Trumps Perfect Inaction
2025-05-15 · 35 min
What It Really Takes to Grow a Fractional CFO Firm
2025-05-01 · 39 min
The Pitfalls of Hiring One Person to do Three Finance Jobs
2025-04-17 · 29 min
Hiring A Fractional CXO Is the New Power Move
2025-04-03 · 28 min
Is fCFO More Than Just a LinkedIn Buzzword?
2025-03-20 · 40 min
How LinkedIn Powered Up My Fractional FD Journey
2025-03-06 · 40 min
Scaling Your Fractional CFO Gig
2025-02-20 · 34 min
Bridging Worlds: Investor Meets Fractional CFO
2025-02-06 · 31 min
From an Exited Founder to a Fractional CFO ft. Matthew Powell
2025-01-23 · 38 min
Ditching Corporate for Freedom ft. Elisabeth Sabin
2025-01-09 · 50 min
Scaling Advisory Service through Content ft. Nikole Mackenzie
2024-12-12 · 33 min
How Better Questions Build Better Businesses ft. Graeme Tennick
2024-11-28 · 42 min
Go Fractional or Go Home ft. Karen Trickett
2024-11-14 · 29 min
Celebrating Expert Wisdoms from Season One
2024-11-13 · 7 min
Finding a Fractional CFO Should Be at the Top of Your To-Do List ft. Simon Kallu
2024-10-16 · 34 min
Is Fractional Finance the Future for Small Businesses ft. John Dalrymple
2024-10-03 · 25 min
Why Flexible Embedded Finance Team is a Game-Changer for Scaling Businesses ft. Marc Obrart
2024-09-18 · 40 min
Why You Need to Know Your Numbers ft. Craig Rattray
2024-09-04 · 39 min
More Than 'Just an Accountant' ft. Lauren Harvey
2024-08-28 · 41 min
The Rise of Fractional CFOs: A New Era in Financial Leadership ft. Karen Stephen (The Soul CFO)
2024-08-14 · 28 min
Educating Clients on Cash Flow and Capital Allocation Decisions ft. Kevin Steel (Clarendon Finance & Strategy)
2024-05-29 · 28 min
The 'Secret Sauce' Every Agency Needs to Grow ft. Stacey Borrow (Profit by Design)
2024-04-23 · 29 min
Keep calm and grow your margins ft. Susan Boles (Beyond Margins)
2024-04-23 · 28 min
Be the strategic partner businesses need ft. Chris Ortega (Fresh FP&A)
2024-04-23 · 31 min
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