Greatest Hits: Cash, Clients, and the Secrets Behind Growing Businesses

Episode notes

In this greatest hits episode, The New F*Word, host Colin Hewitt, along with Karen Reyburn, Kevin Jacobs, and Michael Wood, pulls together three themes that keep showing up in growing businesses: human-first advisory, cash discipline, and the hidden cost of ‘big system’ upgrades. What You’ll Learn: * Why fractional CFOs are reshaping how SME businesses think about money * How to connect authentically with clients to uncover their real pain points * The critical difference between cash flow forecasting and the gut-feel approach most businesses rely on * How to talk to clients like a therapist Karen Reyburn is the Founder of The Profitable Firm, a creative agency specializing in transforming how accounting firms approach marketing. With over a decade of experience combining her background as a qualified accountant with marketing expertise, she has pioneered a unique approach to helping finance professionals connect authentically with their ideal clients. Karen is the author of “The Accountant Marketer” and an upcoming book on creativity in finance, sharing her methodology for helping accountants embrace both their analytical and creative sides.