Go Fractional or Go Home ft. Karen Trickett

Episode notes

Karen Trickett from Mighty Atoms joins us to explore the growing world of fractional leadership roles. Karen, who’s carved her path from Pepsi to Golden Charter, CMO to CEO, Karen is an experienced board executive focused on CX, marketing, and commercial strategies. Karen shares how her journey led her to fractional marketing and management and why she believes “the future is fractional”. Karen and I explore what sets fractional roles apart from freelance or interim positions, offering strategic leadership in finance and marketing that’s agile, cost-effective, and incredibly impactful. She reveals why fractional roles are essential for today’s businesses, especially startups and scale-ups looking to harness expertise without the overhead of full-time hires. With the UK business landscape ripe for change, Karen sheds light on how fractional talent is helping businesses thrive in challenging economic times. We also delve into how to choose the right fractional leader, discussing the importance of strategic thinking, chemistry, and the potential of this model to prevent common growth pitfalls.