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Google Ads

A guide to the best B2B podcast coverage of Google Ads - the shows and 79 episodes that go deepest, ranked by substance, not downloads.

Google Ads remains a critical channel for eCommerce operators, but success requires moving beyond surface-level campaign setup. Episodes covering Google Ads explore how brands leverage first-party data to improve targeting and ROI - particularly in 'Google Is Where Your Meta Spend Goes to Die (Or Get Saved),' which directly addresses Google's role as a destination for underperforming Meta budgets. You'll also find insights on scaling paid performance through data-driven approaches in 'Moving From Data to Action' and 'How Data and AI Are Shaping PPC and SEO,' which examine how operators can translate customer data into measurable campaign improvements across both channels.

Best shows on Google Ads

Best episodes on Google Ads

  1. How ElevenLabs Turns Feature Launches Into a Growth Engine - Luke Harries

    Sub Club by RevenueCat · 2026-03-09

    88 / 100

    …how to do that and top all the benchmarks." But then that also translates behind the scenes into a world-class landing page, sort of time to update all your different Meta, your LinkedIn ads, your Google Ads.…

  2. Inside the Growth Story of Reaching Profitability as a Fintech (and the Marketing Strategy Behind it) | Gregory Aubert & Edvin Pauza, Yapily

    Market Like a Fintech · 2025-11-26

    87 / 100

    …How do they get Google ads to work so well for them?…

  3. SalesScreen: Why B2B marketing stays reactive and what strategic demand gen looks like in 2026

    The SaaS Growth podcast · 2026-03-11

    86 / 100

    …in B2B is underestimated, uh, because I hear a lot that, um, founders and marketers just want straightforward results and they try to achieve it with straightforward tools, like, for example, Google Ads.…

  4. 210: Practical Math for Therapists: Is Your Marketing Working?

    Money Skills For Therapists · 2026-05-26

    83 / 100

    …So for us, that's been like, we bought a building a couple of years ago and sort of the growth and expansion that that took or putting a chunk of money into Google Ads for the first time and knowing, okay, is this really.…

  5. 110: Office Hours | Paid Media Budgeting, Forecasting & Goal-Setting with the Optidge Team

    The Digital Marketing Mentor · 2026-04-15

    83 / 100

    …So similarly, I imagine do clients have an idea of how much to spend on each channel? So for example, like I want a specific spend this much on Google Ads, this much on meta ads, or is it usually a blank slate?…

  6. MicroConf Tactics: Not Sure How to Market Your SaaS? Start Here

    MicroConf On Air · 2026-07-01

    83 / 100

  7. How a Solopreneur Built a Two-Sided Marketplace Alone

    Solopreneur Sessions with Fexingo · 2026-06-29

    82 / 100

    …And the second prong? Lucas: A single Google Ads campaign.…

  8. Why Revenue Is Up But Profit Isn't Moving: The Unit Economics Blind Spot Most Shopify Brands Have - Misha Druzhinin | Why Revenue Doesn’t Equal Profit, Why Scaling Profit Beats Scaling Revenue, The Hidden Danger Of Discounts (#481)

    Ecommerce Coffee Break · 2026-05-20

    82 / 100

    …I think it's sort of people are trained on Roas, specifically when they're spending on paid platforms like Google Ads, meta ads.…

  9. SBTB Ep. 16 | How Much Should Contractors Really Spend on Marketing?

    Success Beyond The Brush · 2026-03-24

    82 / 100

    …Really what amount of dollars should we be devoting to marketing? So from Facebook and Google Ads to maybe newsletters or databases, lead [00:01:00] tracking, all of those things, Mark and Scott are going to break down how to stop guessing, how to start measuring and really how to make smarter decisions with your…

  10. Pipeline > Clicks: The Paid Ads Mistake Killing Revenue | Ep. 60 w/ Brian Koffler (D.I.G.S. Marketing)

    Is Anything Real? · 2026-05-13

    81 / 100

    …They were spending like $30 or $40,000 on Google Ads a month, which is not insignificant for a smaller company.…

  11. Everything You Think About Google Ads Is Wrong with Collin Slattery

    eCommerce Impact Podcast · 2025-06-23

    81 / 100

    …Really interesting personal journey to being one of the best Google Ads experts in the world.…

  12. How Google’s Conversational Commerce Is Changing Everything - Lucas Tieleman | Why AI Changes Search, How Conversational Commerce Works, What Product Feeds Hide, How AI Landing Pages Convert, Why Bad Data Fails (#485)

    Ecommerce Coffee Break · 2026-06-08

    80 / 100

    …The other signal is if you log into your Google Ads account and you see your cost per click go up, that means that you're bidding on a narrow set of keywords where there's high competition.…

  13. Why Acquired Auto Repair Shops Grow 50% Year One

    Gain Traction · 2026-05-20

    80 / 100

    …And then Google Ads is another piece.…

  14. From Dropout to 18% Monthly Growth: Building Cody with Barak Glanz

    Designing Successful Startups · 2026-03-04

    80 / 100

    …So the thing that worked for me right now, something like 70% of my customers are coming from performance marketing, from paid ads, either Facebook ads or Google Ads.…

  15. How She Built a $40M Bootstrapped Brand From Her Garage | Megan Trottier (Oh My Mahjong)

    Professional Jealousy Podcast · 2026-06-30

    80 / 100

    …Um, she is doing a ton of Google thing, like Google Ads and, um, a ton of.…

  16. Ep. 280: Mid-Year Marketing Check In - Same Tactics, New Steroids

    Out of the Hourglass · 2026-08-05

    80 / 100

    …Google Ads and them are going to be, you know, in six months time from now, probably the number one and number two in terms of how we would suggest new business coming in.…

  17. From £3k to £80m: The Bootstrapped Must Have Ideas Growth Story with Amy Knight

    eCommerce MasterPlan

    78 / 100

  18. He Was the Only Marketer at a Startup Fighting Service Titan - Here's What Won

    Stacking Growth · 2026-07-30

    78 / 100

  19. Finding Value Close to Home - Fencepost

    An Agency Story · 2026-06-21

    77 / 100

    …But really got a chance to hone my hard skills on the Google Ads, um, front and then on the Meta Ads front, and that's been my first love was Google and Meta and the paid ad side.…

  20. Why Most Paid Ad Spend Fails (And How to Fix It) with Ari Pirutinsky (#75)

    Exit Algorithms · 2026-06-16

    77 / 100

    …Ari has managed paid advertising at scale across hundreds of campaigns, built and led marketing at one of the top Google Ads agencies in the country.…

  21. Episode 1.0 - What should you expect from your marketing agency?

    The Go Local Brief · 2026-03-17

    76 / 100

    …You've got your FMS data over here, you've got analytics over here, Google Ads over here.…

  22. Pushing back on AI campaigns with humans in the loop, with Lyndsey Maddox

    Funnel Reboot · 2026-03-16

    76 / 100

    …But especially when we look at something like a Google Ads campaign.…

  23. E-Commerce Localization: How to Successfully Expand Into Global Markets - Show #160

    The Global Marketing Show · 2026-07-02

    75 / 100

  24. How Retailers Can Use Programmatic Ads with Dan Kraus

    Natural Products Marketer Podcast · 2025-11-05

    75 / 100

    …So a lot of times we talk about Google ads because it's one of the first things that comes to mind for people or used to for how I'm gonna advertise and get on the board.…

  25. Attribution is Broken: How Runa Measures What Actually Matters | Joana Rocha, Director of Growth Marketing, Runa

    Market Like a Fintech · 2025-05-28

    75 / 100

    …For example, they have a native connection to LinkedIn, a native connection to Google ads.…

  26. The Art of Surviving Google’s AI Takeover in Paid Search

    Digital Marketing Stories · 2025-11-11

    74 / 100

    …There's this thing called PPC Google Ads.…

  27. Meta Ads: Leverage UCP and First-Party Data for Meta Ads Success with Yiqi Wu, Aimerce

    Keep Optimising

    72 / 100

    …So we will also be chatting about how to use it with your email marketing Google Ads AI.…

  28. How Data and AI Are Shaping PPC and SEO

    Deconstructing Data · 2026-06-29

    72 / 100

    …So this is the machine learning that Google Ads, Microsoft ads does.…

  29. How to Test Your Creative for Paid Media with Alexa Kilroy

    How to Market Your DTC Brand · 2022-03-23

    71 / 100

    …So if you're proficient in Google Ads, um, you will be great@ Ah, YouTube advertising because it's a very similar, you know, technical media buying setup.…

  30. AI-Driven Marketing: Oren Greenberg's Strategic Pivot

    Marketing Spark · 2026-06-19

    70 / 100

    …Is it demand-based or is it Six Sense, Google Search Console, Google Analytics, Google Ads?…

  31. Jon Mest (ChatRank): AI Visibility, “SEO Isn’t Dead”, and Bootstrapping a New Search Channel

    Founder Views · 2026-03-03

    70 / 100

    …He said, I was spending, like, almost $2 million a month on Google Ads and spending 30 grand a month on SEO.…

  32. Google Is Where Your Meta Spend Goes to Die (Or Get Saved)

    The Bottom Line: Ecommerce Tactics for Profitable Growth · 2026-07-01

    69 / 100

  33. Vi Wickam on Google Ads, AI, Brand Trust and Business Growth

    The Proven Entrepreneur · 2026-06-12

    69 / 100

    …I do digital marketing for businesses all across North America and do web development, Google ads management, Google business profiles, all of the things that tie together to make a successful brand online.…

  34. Is Google losing its grip on B2B marketing?

    The Marketing Mix: Thought-starters for B2B Business Leaders · 2024-08-29

    69 / 100

    …[Intro Music] For several years, a lot of marketing has been based around Google search - and google ads.…

  35. Dennis Yu: Don't Be an SEO Bro Marketer

    Learning From Others · 2023-08-31

    69 / 100

    …For some reason, we got a lot of these PIs, and they're spending 1.7 million a month on Google Ads.…

  36. Nathan Siekierski - Webinars and live events that sell - Part 2

    Champagne Strategy · 2025-10-13

    68 / 100

    …So anybody can run Meta ads, anyone can run Google Ads, but anyone can play chess, right?…

  37. [Greatest Hits] TikTok to Town Hall: Jeff Harmon on Reinventing University Marketing

    Getting to Aha! with Darshan Mehta · 2026-06-26

    67 / 100

  38. Episode 87: Mastering Local Ads with Hannah Zora Strong

    Marketing Dribble Podcast · 2026-04-29

    67 / 100

    …So some of the next questions I think is really interesting for me because Google ads I know quite well.…

  39. This Is the Worst Year for Google Ads | Episode 214

    The Agency Growth Podcast · 2026-07-10

    67 / 100

    …The numbers in Google Ads aren't aligning and they're not matching up.…

  40. Why Traditional PR Is Now Your AI Secret Weapon with Rebecca Lombardo of Rebecca Lombardo Agency

    The Vacation Rental Show, Hosted by Lynell Gordon · 2026-06-09

    66 / 100

    …lot of the vacational managers don't hire like full staffs, right? They work with agencies, freelancers outsource, or maybe they have one in house marketing person and then they will work with other Google Ads, agencies and things like that.…

  41. #366 - 360° Brand Growth: How Premium Brands Crack the UK, Optimize Their Funnel & Scale Profitably

    DTC POD · 2025-12-11

    66 / 100

    …So we often talk about that paid to free channel mix and what we mean by that is your Google Ads and meta TikTok ads and so on those performance channels, you want them to continue to drive revenue with a really strong roas, uh, whilst having your organic channels and that being your email marketing, your CRM…

  42. What a Disney Princess Can Teach Agency Owners - EZ Marketing

    An Agency Story · 2026-06-07

    66 / 100

    …So, uh, Easy Marketing does digital marketing, so everything from building websites, SEO, Google Ads, social media, geofencing.…

  43. Crayton Montei - Peach

    Demand Generation Club Podcast · 2024-08-29

    64 / 100

    …And then, of course, we use the standard Google Analytics, Google ads, and so forth.…

  44. What Most Founders Get Wrong About SEO and How to Fix It (ft. Pat Ahern)

    Making MarTech · 2025-11-20

    63 / 100

    …The exception is the businesses that invest really heavily in Google Ads that are going to see more revenue coming in from a steeper investment in Google Ads.…

  45. Moving From Data to Action ft. Josh Silverbauer

    From A to B · 2026-07-01

    63 / 100

    …Like you could be presenting, this is Google Ads and this is Google Analytics.…

  46. Beyond Vanity Metrics: Marketing That Drives Real Business Results, ft. Corey Morris

    Mindful B2B Marketing · 2025-09-29

    63 / 100

    …I share and sometimes sympathetic about I wish I could Reverse time in some cases and get back those tens of thousands of dollars somebody spent on you know Maybe the Google ads which maybe we're gonna do in our strategy, but with the right guidance and goals and metrics along the way to make sure it's actually is working versus it's just something we throw out there.…

  47. The Story of Dec’s Pets an Irish Ecommerce Pet Supplies Retailer With Declan O’Keeffe - Digital Director at Dec’s Pets.

    The Business & Marketing Scoop · 2024-04-11

    63 / 100

    …Um, but that really worked for us and helped us stand out a little bit as well as focusing a lot and, say, organic SEO and obviously paid, you know, Google Ads, social ads and stuff like that.…

  48. Ep. 12 - Shopify Conversion Tips With Guest Brad Redding from Elevar

    Conversion Path · 2022-06-18

    63 / 100

    …So let's use Google Ads, where they're spending $10,000 a day and they feel like they're missing 30% of their conversions.…

  49. The Difference Between Scaling Revenue and Scaling Profit with Cem Atik #245

    SaaS District · 2026-06-19

    62 / 100

    …Performance marketing, everyone thinks like, yeah, if you just do Google Ads, if you just do Meta Ads, you just need to be 100% profitable.…

  50. How AI, Automation, and GEO Are Driving Marketing Growth

    WinsDay · 2026-06-25

    61 / 100

    …You know, I've seen a little bit of a renaissance in Google Ads.…

  51. Chapter 3: How to choose the right market to compete in

    Uncut B2B Marketing · 2026-01-19

    61 / 100

    …So I would always check their homepage or the LinkedIn ads library or the Google Ads, uh, what are their sale results.…

  52. #323 Budai Media Specials: How To SKYROCKET Your Ecommerce Brand in 2026

    The Ecom Show · 2026-06-23

    60 / 100

    …And the third is spending more than $2 million on Google Ads a year.…

  53. Episode 023 Season 2: Retrospective, Best Moments and What’s Coming Up

    Agency Balance Podcast · 2024-09-09

    59 / 100

    …I've seen so many marketers just stop investing in tools like Google ads and totally change their playbooks, which is exciting, but it's also surprising.…

  54. AI for SMB Marketing, Scaling Advertising with Tanuj Joshi

    Built to Scale: B2B Growth with Rym Benchaar · 2026-04-23

    58 / 100

  55. EP66: How to pick the right marketing channels for your SaaS Part II

    In Demand · 2026-06-02

    56 / 100

    …peaker B: If you can SEM or Google Ads as an example.…

  56. BEST Marketing Agency Services to Offer (MAKE CLIENTS BUY From YOU)

    Modern Marketing Podcast · 2024-08-21

    56 / 100

    …peaker A: With Google Ads, the variable for success is more should I be doing this?…

  57. Episode 7: An Interview with Tom Roche, Head of Brand Marketing

    DigiCom · 2024-06-05

    56 / 100

  58. Stop Tracking ROAS! The Real Metrics to Scale E-Commerce Brands 🚀 | Felix on 10x Marketer Podcast

    10xMarketer Podcast · 2025-08-19

    55 / 100

    …And I specialize on Google Ads and does as well on meta and email for a full funnel approach.…

  59. Udayan Bose - NetElixir

    The Brand Manual · 2022-04-11

    55 / 100

    …I mean for example, back then Google Ads, if you look at it in today's Google Ads, there is no similarity.…

  60. The Dina Levitan Hypothesis: Systems Thinking Scales Products and Organizations

    The Product Science Podcast · 2025-10-21

    54 / 100

    …With a computer science background from MIT and eight years as a site reliability engineer at Google, managing large scale distributed systems for products like Google Ads, Gmail and Calendar, Dina brings a unique systems thinking approach to product management.…

  61. Hikari Senju on Winning Attention in the Age of AI

    Coffee with Jon · 2026-07-03

    54 / 100

  62. The flight to quality & modern healthcare marketing practices - Peter Caddick (sella.io)

    Reimagining Healthcare · 2023-11-07

    52 / 100

  63. Scaling Your Brand With First-Party Data with Cary Lawrence

    Scaling Ecommerce with Nikita Vakhrushev

    51 / 100

  64. The 100K to 500K Ecommerce Trap Most Brands Fall Into

    Ecommerce: The Hammersley Brothers Ecommerce Podcast · 2026-07-02

    50 / 100

    …Like when Google Ads came out, you could get onto that bus for about 10 years.…

  65. There's never been a better time to be a marketer

    The Double or Nothing Ecommerce Podcast with Joe Chavez · 2024-02-02

    46 / 100

    …I want to become a Google Ads specialist, or I want to be a Facebook ads buyer.…

  66. The 5 Costly Marketing Mistakes To Avoid #280

    PERSONAL BRAND TALK Cam Roberts Podcast Show · 2026-02-24

    42 / 100

    …They know what they're spending on Google Ads or meta ads or wherever they're advertising and, you know, they can work their budget and run their business properly.…

  67. Starting Over at 50: Why AI Feels Like Y2K All Over Again

    Redefining Retirement with Corey Koehler · 2026-06-22

    42 / 100

    …He was like a Google ads ⁓ guru out there.…

  68. #233 - What to Do After the Launch: How to Ride the Post-Launch Momentum Without Burning Out

    Digital Marketing Made Simple with Jennie Lyon · 2025-05-06

    41 / 100

    …Cold Run retargeting ads to: 🎯 People who visited your sales page but didn’t convert 🎯 Webinar attendees or video watchers 🎯 Email subscribers who clicked but didn’t buy Tools like Meta Ads and Google Ads can help you stay visible without recreating your launch energy.…

  69. How to Increase Website Traffic for B2B Companies Ep 25

    Inter-Dev B2B Digital Marketing Podcast, hosted by CEO Aia Laser · 2024-09-30

    40 / 100

    …Google Ads: Google Ads allows you to target specific keywords with your ads.…

  70. Keeping Up With Trends: Coffee Break Episode 21

    Almost Productive: A podcast mostly about marketing · 2026-04-16

    39 / 100

    …And then this is more boring but I would say like the Google Suite, we use Google Analytics and Google Ads and the Google Suite.…

  71. The 4 Advertising Campaigns Agencies Don't Want You To Know About! - #279

    PERSONAL BRAND TALK Cam Roberts Podcast Show · 2026-02-04

    37 / 100

    …These are what we call search based ads, typically your Google Ads or Bing ads.…

  72. How Can AI help you with Personalized Customer Interaction

    AI For Small Business Growth · 2025-06-11

    37 / 100

    …Platforms like Google Ads and Facebook ads leverage AI to optimize ad targeting.…

  73. Google Ads Automated Extensions: How to Turn Them Off (Before They Burn Your Budget)

    Growth Vertical · 2026-06-12

    34 / 100

    …Okay, so this is the PPC search ads window for Google Ads specifically.…

  74. From 1795 to Shopify: Building a £12M eCommerce Toy Brand, with Joe Jaques

    eCommerce MasterPlan

    …But everything we do our self taught Google Ads and then we've learned it across the team meta, uh, all our Amazon account, all our Amazon listings and in fact we've what they, what they now call in the world, vertically integrated.…

  75. How shark tank investors scale e-commerce companies with Sabir Semerkant.

    Jim A. James & The UnNoticed Entrepreneur · 2025-04-15

    …It's Shopify, it's Klaviyo, it's Meta ads, it's Google Ads.…

  76. Paid Traffic for Non-Profits, with Sean Moher

    Funnel Reboot · 2026-02-16

    …we're talking about Google Ads and how, the money which you normally have to pay for.…

  77. $3 Billion in Incrementality Testing | Maor Sadra

    The Efficient Spend Podcast · 2023-06-12

  78. 2020 Predictions and Trends

    The Needle Movement Podcast · 2020-01-09

  79. Why Your Attribution Model Ignores Call Extensions

    Marketing Analytics with Fexingo · 2026-07-21