#323 Budai Media Specials: How To SKYROCKET Your Ecommerce Brand in 2026

Speaker A: Hey Buddha nation. Welcome to the Ecom show where we invite E commerce entrepreneurs, marketers and agencies to talk about e commerce, the best strategies and tactics and what to implement in your own e commerce store. Before we jump into this episode, I ask you to subscribe to this podcast and if you like it, make sure you share it with at least one M friend. As you probably know, we don't run ads. Our growth is purely organic. So it would mean the word to me if you could support us. And now let's jump into the episode. Scandinavian Biolabs, AG1, Huel, IM8, the Foldy. All of these five brands, they scale to eight but rather nine figures in just a matter of few years. And this didn't happen because of luck, but exactly because they pulled the right levers for their growth. We've scaled 200 Plus E commerce stores by pulling the same four levers. One client, they made $9 million in 30 days. Another, we scaled them from zero to more than $500,000 monthly revenue in just a matter of five months. And the third is spending more than $2 million on Google Ads a year. And now they are preparing for an exit. So let me show you what those four levers are today in this video. All right, so I just opened up the product page of a random fashion store. 118 USD, some reviews, nice. You can pick the color, you can pick the size, flat. Sale, item, final sale. Okay, some urgency. They try to add this. It's not an offer when you just tell people that it's free shipping or flash sale, item. Um, final sale, final of what? I have no idea, truly. And then if you just give 20% off or 10% off for an email sign up or even in your Facebook ad or Google Ad. Guys, this is just not an offer because it should be specific who you sell to, what you sell to, why they should trust you, why there is an urgency. And this is not enough for an urgency. It must be more specific. So now let's check a real big hitter AG1 and how they just do this differently. Daily supplements. I can get the pouch or I can get travel packs if I'm a traveler I assume. And then that is a default subscription, default option to buy from them. That's a subscription. Which is just way better for the ltv but also because it's a daily supplement, it fits the audience better than just, you know, the one time purchase. If you really want, you can still get the one time purchase, but they just nudge you towards the single subscription and that is a 30 day money back guarantee, super specific flexible subscription that I can change anytime. And if I go to the checkout I will get free bonuses as well. So I just got three things for free if I get the subscription. And free shipping is unlocked as uh, well. So a lot of bonuses here guys. And buyer psychology hasn't changed for 10,000 years at least. People, they crave for the same things. They want to belong, they want to be secure, they want status, they want love. These are the things that they truly want. And every winning offer in 2026 hooks into at least one of these four, or ideally even multiple ones. Another thing is that loss aversion is three times stronger as a feeling in the human mind than gains. Therefore you can focus on that, you can build on scarcity, urgency, and you can give them guarantees as well. And in the description below, I will share this dog and that shares the best offers of eight figure brands and how they are built up. But one thing for sure, you want to sell loss in the present and that's the strongest incentive instead of gains in the present or even in the future, which is the weakest. So you try to reposition your offer and instead of focusing on um, weight loss in the future, you can rather tell people how terribly you must feel when you are 50 pounds overweight and your girlfriend cannot even look at you anymore, which is loss in the present that is so much stronger than gain in the future. Another great example is Foldi. So if you go to their website, their product page, they sell travel bags. So how they scale to 70 million euros plus in a couple uh, of years. So they had a one, one offer. Basically these bags are relatively cheap to manufacture, but they have a lot of value. And then also people when they travel, especially women, they don't travel alone, they travel with someone, you know, with their female friend. It's just such a great offer to offer two bags to them for the price of only one. And really a simple offer to scale them to almost a nine figure annual revenue level. It just really shows the true importance of a great ecom offer. So there are four components of a winning offer. One, clear primary benefit that is framed around the current pain, not future gains. Again, number two, stack bonuses that overcome objections. And actually for the bonus, you want to add what they truly want. This comes from Hormozy, so not the main product is the thing that they really want, but actually the free bonus that they get and then a guarantee that removes risk with specific conditions and description. And number four, a reason, a clear reason to act now that is also super specific. These are the four components of a winning offer. Besides also I'm a huge believer of bundling. That's the perfect way to increase aov. And also subscriptions. Subscription, they are just so underutilized. But subscription is what can turn a $1 million business into a 10 million doll. Or even brands like AG1 or Huel or Ima. They scale to nine figures in a very short amount of time because they implemented subscriptions so well. That being said, if you want help building a full system around your brand, which is your offer, your Google Ads, your meta ads, email, even CRO, the first thing in the description below will lead you to our website where you can request a call with me. We work with maximum 20 clients at a time and and they typically make at least $1 million annual revenue and they want to scale to 10 and then a couple tens of millions of dollars annual sales and that's how we help them. If you want to be one of them, you want to be a case study, then go down to the description and hit the link to request a call with me. And after the offer the next one is ads. And actually in our case we use Google Ads. So many ecom founders they just pay zuck to acquire the next AI startup or but we rather believe in Google. We could scale brand from 0 to $300,000 revenue coming from Google by month 5 and then we scale it to even 450k one month later with a 3x ROAS. This is a peptide business. But this is not the only business where we could achieve this. We have this other store where we spent $2 million almost in last 12 months and they generated almost $4 million and now they are being acquired by by a huge company. So we love Google and we are not meta reliant like so many e commerce brands. And also I love Google because it's cost per click. So Google is just higher quality because you pay only once your customers, your potential customers click your ads. Facebook is cpm. It works for impressions. So meta just spends your money even if your ads they suck. So I know meta is still around 70% of the ad spend in the e commerce world. However 30% is still a big number. So Google Ads is just so crucial for so many ecom brands and there are so many of them who could rather start with Google instead of focusing on meta. And we love working with those e commerce brands out there because we just start with high intent traffic. We just run shopping search pmax and as we scale we can implement more middle of the funnel, top of the funnel ads as well. Even YouTube ads, display ads and the whole nine yards. However, I'm not lying to you guys. So in month one actually with most clients we are just not profitable when we are launching ads. The algorithm needs time and as Warren Buffett said, a pregnant woman will still need nine months to bear the child Regardless how much money you have, regardless how much money you spend on your Google Ads. So you will still need time. Or there is this other store where we spent $2 million almost in the past 12 months and now they are being acquired by a large corporation. And within 90 days we fixed four different things that had a major impact. So for example we revamped their competitor campaigns, 200 plus keywords that we implemented and we put them into five different themes into different ad groups. And the CPC went down by 18% and the CTR went up by 17% which are just huge numbers for a big account like this. And then another fix we actually played around with the final URL expansion. So we found the leak where they spent $110,000 for no single reason really. So we just fixed that six figure leak for this store. Or we also found out that actually that PMAX campaigns it spends on YouTube ads like crazy. And the reason why I'm showing this to you because most people they are not aware of Google Ads, they just know meta ads and you know they are just blindfolded, they are just blinded by the huge stuff screenshots that they can see in dropshipping course and uh, they just completely ignore Google Ads while it's a huge channel. And I think overall on Google Ads still more money spent than on Facebook ads. Level three is email and SMS marketing. So retention piece of E commerce and brands they just ignore this or even if they know retention is important, they don't think of email and SMS marketing as a scaling too. When I told to my ecom friends that you can scale with email marketing they just laughed at me. Like how? Like just spend more on ads. And I said no, not at all bro. Like just invest more into your retention and your email marketing and just keep the same roas. And then you will see your LTV increasing. So LTV CAC ratio it will just be better over time and your overall revenue and profits will just grow. Our largest case study ever, it's not from ads, not from Google, not from meta email, uh freaking marketing brand made 8.5 million in 30 days in October and 2.8 mil it came from email and SMS which was 1/3 of their total sales. And when we started out they were only here so it was only 350 and we increased it to 2.8 mil. And their total revenue also increased. But this proportionate increase was achieved with email and SMS marketing. So their overall profits also skyrocketed because they didn't have to run more ads or anything for acquisition. And guys, keep in mind that email is the only channel that you truly own. Meta your ads, you don't own them. Maybe the creatives but you can get banned and then Google same spiel and even Shopify can ban you. Actually if you get sued then you can really kick those of Shopify, you know. But email, your email list is yours and you can move it even if Klaviyo suspends you, you can just move your list to the next tool and you are good to go. So this is the only own channel actually with your list for email you want to go with the most important flows. It's not a segmentation strategy. When you send to all active subscribers you want to come up with engagement based segmentation or also buying history, even geolocation. And you know there is RFM segmentation on a higher level but ultimately you just want to segment your list and then your open rates and your click rates will be much higher. But also your revenue per recipient. Level four is conversion rate optimization. And CRO is just so amazing. I will put this cheat sheet below in the description. You can download this and this really just summarizes the most important ones what you can fix on a product page. But these are the principles, what we use across dozens of e commerce brands and how we fix their website. And if you want to get good ideas then you should just go to the biggies like Huel AG1IMA you want to go to mobile mode because that's how most ecom buyers they buy and then just check the website, go to the product page, see the offers but also how it actually looks like. Like where is the scarcity, where is the guarantee? Where are the trust factors like these credit card processors or providers, basically all of that and just try to do your best to learn from them and implement those into your store. But I will leave you with this only. Regarding CRO, you want to think about five different things. What is this? Who is this for? Why is this better? What does this cost? And how fast does this ship? You want to answer all these five questions on your product page. Pause this video. Now go to your product page. Uh, ask these five questions and then you must be able to reply to these questions with specific answers. Not vague answers, but specific answers. And those must be found ideally above the fold. And when you have a small business then definitely don't run a B test. You don't want to go fancy and install a conver.com or vwo stuff like that. You just want to implement these best practices. You want to learn from the best of the best and you want to download this checklist and use it for your own sake and just run with best practices. Once you have at ah least 40 50,000 visitors or even hundreds of thousands, then you can run AB tests and you can implement the fancy software. But only once you can answer these questions regardless of your traffic size. Only once you have a solid product page. And then you can just iteratively a B test your way up uh and just increase the revenue per visitor for your store. Guys, if you want help to install this system into your store then I will put a link at the top of the description where you can request a call with me. We work with maximum 20 e commerce brands with more than 20 senior experts in our team. Typically you should generate couple million dollars annually and you want to grow to multi age figures pretty soon. You should be hungry for growth just like me and my team and then we can work together. Thanks for watching. See you in my next video.