Performance Max

…They started by taking away exact match and then now they're doing it even further with all these new campaign types, like Performance Max and whatnot, where you're just sort of like trusting them to figure it out and narrow it down.…

…You can run your standard shopping, your standard Performance Max campaigns to capture the e-com element anyway.…

…Like, you know, you have advantage plus you have performance max and those are gaining more and more market share.…

…experience with performance specs so far is it a really good campaign or does it hide everything behind metas ai and you don't really know what is happening behind the scene yeah absolutely so yeah performance max is an interesting one it's been around for a while now we've just recently got access to a full breakdown of where your money is going essentially and the contribution of each channel because as you know team x shows…

…Um, in my opinion, it's kind of why Google uh, is pushing these new campaign types like Performance Max, Demand, uh, gen.…

…Um, but Performance Max or pmax, um, which was sort of like Google's kind of like flagship effort at um, almost like a one stop shop campaign that goes out across at least initially Google owned and operated properties and search.…