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#322 Budai Media Specials: The Deliverability Playbook That Saved a $20M Jewelry Brand

The Ecom Show · 2026-06-09 · 12 min

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Episode notes

You're listening to The Ecom Show, the podcast where we dive deep into the minds of top e-commerce entrepreneurs, marketers, and agency owners to uncover the most effective strategies and tactics for scaling your brand. I'm your host, Daniel Budai, e-commerce retention marketing expert and founder of Budai Media. Before we jump into today's conversation, just a quick reminder, if you enjoy the show, subscribe and share it with at least one friend. We don't run ads and rely solely on organic growth, so your support means the world. A $20 million US jewelry brand rebranded their entire business. Within weeks, their average email open rate dropped from 40% to 24%. Their spam complaint rate hit 0.5% - ten times higher than what Google recommends. Their domain reputation tanked. And with 764,000 emails and nearly half a million phone numbers on their list, the problem wasn't going to fix itself. They came to us in full panic mode. The instinct was to blame the creatives. It wasn't the creatives. It was a reputation problem - and fixing it the wrong way would have made everything worse.

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