The Ecom Show · 2026-04-28 · 18 min
You're listening to The Ecom Show, the podcast where we dive deep into the minds of top e-commerce entrepreneurs, marketers, and agency owners to uncover the most effective strategies and tactics for scaling your brand. I'm your host, Daniel Budai, e-commerce retention marketing expert and founder of Budai Media. Before we jump into today's conversation, just a quick reminder, if you enjoy the show, subscribe and share it with at least one friend. We don't run ads and rely solely on organic growth, so your support means the world. Book an audit to scale your ecommerce store: I've worked with 200+ mostly US-selling e-commerce brands over the past eight years. And one of the most common reasons these stores die is discounting. It starts with a 20-30% off offer in your emails, on your product page, in your ads. You get early traction. But over time, you've trained your customers to never buy at full price. Six months, twelve months, two years in - your returning customer rate is hostage to the next discount you send. I've seen this trap take down seven and eight-figure brands.
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