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#436Marketing for SMEs66.6 / 100Get badge
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Marketing for SMEs

Hosted by Jeremy Yang

Listed under Business

Marketing for SMEs is a podcast for business owners who are tired of theory, buzzwords, and recycled advice. Hosted by Jeremy Yang, “The online ads guy” and founder of Digital Goliath , Australia’s most recommended online ads specialist agency, the show brings together people who are actually on the tools, in the…

22 episodes · publishes weekly · latest 2026-08-04 · ~34 min/episode

Rank

#436

Substance

66.6

/ 100

Breakdown

Scored 2026-08
Updated monthly

SaaS rank

#31 of 68

Best B2B SaaS Podcasts →

Across the index

#436 of 1051

Substance

Top 41%

outscores 59% of the index

Why it scores where it does

Marketing for SMEs ranks #436 on The B2B Podcast Index with a substance score of 66.6 out of 100, scored across 5 recent episodes. It scores highest on guest caliber and insight density. Brett Gailey is a CISO and Senior Director of Security & Compliance at Tia, with 25 years in cybersecurity including military background and healthcare specialization. He is a legitimate practitioner with domain depth, not a pure talking-head. However, he hasn't demonstrated operational scale or specific wins (no mention of breach handling, infrastructure built, or measurable security improvements), which limits the caliber to solid but not exceptional.

The five-dimension breakdown

Averaged across 5 recently scored episodes, with cited evidence.

Insight Density

13.4 / 20

The episode covers foundational cybersecurity concepts accurately (red/blue teams, phishing, multi-factor authentication, ransomware) but offers limited novel insights for operators. Most advice amounts to 'verify identities,' 'check password breaches,' and 'assess your risk profile' - concepts that are already widely known. The guest does provide one substantive insight about AI accelerating exploit chains (2.7 seconds example), but this is buried amid general platitudes about 'trust but verify' and risk assessment.

“Most yeah, it's actually pretty straightforward to be honest. Like yeah, a lot of the hacking techniques that are used, those attack what we call attack vectors, yeah, ⁓ they're the same ones that have existed for the last thirty years.”

“what would traditionally be a very senior research person spending hours, days, weeks, months on a specific issue. ⁓ I read just the other day that ⁓ really advanced ⁓ attack that then pivoted into other parts of an ecosystem ⁓ was exploited ⁓ within a matter of like two point seven seconds.”

Originality

11.8 / 20

The episode recycles standard cybersecurity frameworks (red/blue teams, attack vectors, risk profiling, social engineering) that are commonplace in security discourse. The advice is practically sound but not fresh or contrarian - Brett presents conventional wisdom about MFA, phishing, and contractual compliance without reframing or challenging assumptions. The AI-accelerated exploits angle is mentioned but not deeply explored or reconsidered.

“Yeah, red team is your more offensive type of people, the ones that are doing hacking or doing security research, finding vulnerabilities. Your blue teamers are your defensive individuals that are monitoring and preventing attacks from happening.”

“There's been a race since ⁓ probably nineteen eighty. ⁓ can you prevent an attack from happening? You're always trying to catch up against attackers.”

Guest Caliber

16.4 / 20

Brett Gailey is a CISO and Senior Director of Security & Compliance at Tia, with 25 years in cybersecurity including military background and healthcare specialization. He is a legitimate practitioner with domain depth, not a pure talking-head. However, he hasn't demonstrated operational scale or specific wins (no mention of breach handling, infrastructure built, or measurable security improvements), which limits the caliber to solid but not exceptional.

“Brett is the ⁓ being the game for twenty-five years in a cybersecurity game.”

“He is the Chief Info System Officer and Senior Director of Security and Compliance at Tia.”

Specificity & Evidence

13.0 / 20

The episode lacks concrete examples, metrics, and data. The 2.7-second exploit story is the only specific data point provided, but no timeline, company name, or context is given. Discussion of ransomware, phishing, and Zapier/OAuth remains at the conceptual level. No case studies, customer scenarios, or measurable security outcomes are cited. Advice is actionable but abstract ('check password breaches,' 'verify identity').

“I read just the other day that ⁓ really advanced ⁓ attack that then pivoted into other parts of an ecosystem ⁓ was exploited ⁓ within a matter of like two point seven seconds.”

“Is your password compromised and you can go check that for free ⁓ on the internet.”

Conversational Craft

12.0 / 20

Jeremy asks follow-up questions and shows genuine curiosity (e.g., 'red team real?' and probing on AI's impact), but rarely pushes back or challenges Brett's claims. Questions are often soft and exploratory rather than sharp. Brett is given space to meander into tangential corporate messaging about Tia at the end without redirect. The host doesn't dig into inconsistencies (e.g., 'make it difficult' vs. 'can't stop it') or demand specifics when vagueness appears.

“Never heard of that term. Can you i is it is it real is it common?”

“So when when you look at so this is gonna be a dumb question even when I ⁓ if I ask it.”

Standout episodes

  • Brett Gailey on Cybersecurity Myths for SMEs

    2026-08-04

    71
  • Stephan Bajaio on AI Search, Marketing Silos, and Where SMEs Should Focus

    2026-06-18

    70
  • Tonya Lawson on How Solopreneurs Can Build AI Visibility Without More Tools

    2026-07-01

    65

Rank over time

3 periods tracked.

Episodes

11 scored on substance · 23 tracked in total.

  • Brett Gailey on Cybersecurity Myths for SMEs

    2026-08-04 · 20 min

    71 / 100
  • Tonya Lawson on How Solopreneurs Can Build AI Visibility Without More Tools

    2026-07-01 · 32 min

    65 / 100
  • Vince Warnock on 7 Pillars of Thought Leadership

    2026-06-25 · 36 min

    62 / 100
  • Mike Montague on Real Stories vs AI Content: What Actually Scales

    2026-06-24 · 29 min

    65 / 100
  • Stephan Bajaio on AI Search, Marketing Silos, and Where SMEs Should Focus

    2026-06-18 · 47 min

    70 / 100
  • Linsey Houston on Storytelling for SME Branding

    2026-06-12 · 47 min

    77 / 100
  • Philippa Gamse on Web Analytics for Business Owners

    2026-05-28 · 25 min

    73 / 100
  • Wes Towers on Full-Stack Marketing for Trades & Construction

    2026-05-27 · 32 min

    77 / 100
  • Janey Treleaven on AI for SMEs: Start with What You Have

    2026-05-25 · 33 min

    82 / 100
  • Chris Melotti on The AI Trap Hurting SMB Marketing

    2026-05-21 · 38 min

    70 / 100
  • Ruby He (CPA) on How They Use Data + AI to Drive Mortgage Leads

    2026-04-20 · 37 min

    80 / 100

Frequently asked

What is Marketing for SMEs's substance score?
Marketing for SMEs scores 66.6 out of 100 for substance and ranks #436 on The B2B Podcast Index. That puts it ahead of 59% of the B2B podcasts we rank and #31 of 68 in SaaS. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is Marketing for SMEs worth listening to?
Yes - Marketing for SMEs outscores 59% of the B2B saas podcasts and shows we rank on substance, so a saas operator is likely to come away with something useful.
Who hosts Marketing for SMEs?
Marketing for SMEs is hosted by Jeremy Yang.
How often does Marketing for SMEs publish?
Marketing for SMEs publishes weekly, has 22 episodes, released its most recent episode on 2026-08-04.
Which Marketing for SMEs episode should I start with?
Our highest-scoring recent episode is "Brett Gailey on Cybersecurity Myths for SMEs" (71/100) - a good place to start.

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Frequently discusses

Companies, products and tools that come up most across this show's episodes.

LinkedIn · 3Google · 3ChatGPT · 3Digital Glass Marketing · 2Gemini · 2Claude · 2Signal InsuranceAdobeAvenue Nine MarketingDigital Garts MarketingMicrosoftRedditNew York TimesMix 93.3SquarespaceYouTubeConductorVibeLogic

Guests who've appeared

Brett GaileyTonya LawsonVince WarnockMike MontagueStephan BajaioLinsey HoustonPhilippa GamseWes TowersJaney TreleavenChris MelottiRuby He

Topics this show covers

The themes that come up most across this show's episodes.

Claude · 3ChatGPT · 3Gemini · 2ZapierMulti-Factor AuthenticationRansomwareOAuth authenticationhaveibeenpwned.comPhishing and smishingCybersecurity insurance with indemnificationYouTube strategySubstackJasperSEO and AI visibilityReverse-engineering business goalsVisibility ecosystemsHelpful Content UpdatePlatform building

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