Linsey Houston on Storytelling for SME Branding

Episode notes

When you're running a small business, storytelling can feel like a luxury you'll get to once the sales are sorted. But the businesses that last tend to build trust long before they ever ask for the sale. In this episode of Marketing for SMEs, Jeremy Yang talks with Linsey Houston of Storytellers Australia about where storytelling actually fits for a small business. They get into the difference between brand building and sales activation, the 60/40 split between the two, why early-stage owners should at least document what they're doing, brand equity as an asset you build over time, and why AI makes original storytelling more valuable for standing out. Marketing for SMEs is hosted by Jeremy Yang, founder of Australian digital ads agency Digital Goliath. Each episode brings on a specialist to share practical thinking for small and medium business owners. If you're working out where branding and storytelling sit next to your paid ads, this one's for you.

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