Wes Towers on Full-Stack Marketing for Trades & Construction

speaker-0: We can't rely upon just making pretty websites anymore. Yeah. That's ⁓ that's like that's a given when we're making the sites look good. ⁓ but we're thinking about it from more of a marketing standpoint.

So we can ⁓ and I think we can only bring that level of value, as you say, with the niche. We've got to have some sort of extra knowledge or expertise that to bring to market because value income follows value always. So you can't make a viable business. It doesn't matter if you're a trade or whatever you're doing.

If you're not producing value, ⁓ you're not going to make much income. So it's always thinking about how do we bring a higher level of value than what our competitors are bringing? Yeah. And ⁓ what do we meet need to adjust to ensure that happens for the long term.

speaker-1: What's up guys? Jeremy Yang, the online ads guy back with another episode. This time I'm interviewing West Towers. ⁓ so the backstory is that when I first try to get into this podcast game, ⁓ West Towers was always a name that he was like already finished the the person that I'm trying to ⁓ the host ⁓ or the show that I'm trying to get on.

And he's he was always been there. I always see him everywhere and I'm thinking, well, this is ⁓ guy that I would love to talk to one day. We're kinda even adjacent industries, he's a full stack marketer. Where he does websites, SEOs, probably ads as well.

I'm not 100% sure. We didn't touch on that that much. ⁓ but he specializes in trade and construction, which me coming from trade and construction, I'm actually surprised that I'm not better at interacting with trades and construction and niching down on that. So he actually breaks a lot of it down and tells me ⁓ what tells the audience ⁓ what are some things to look out for.

what makes him a little bit more niche down in that area and how good he is. So he's ⁓ just a reliable guy, man. Like he's really good at communicating. ⁓ even when I first reached out even before the podcast started, I say, Hey man, I'm gonna start my own one.

I'd love for you to be on it. He just, you know, replies promptly and ⁓ yeah, I had I had a great conversation with him. So hopefully you all learn something if you are listening, if you especially if you're in the trade and construction industry. All right.

Thank you. All right guys, welcome back to another episode. Today I'm with a really special guest, Wes Towers. Wes has been around on many podcasts and he's someone that I wanted to interview for a long time.

⁓ and true he to his word, he was very prompting replying. Cause you know I did reach out to you Wes as well. ⁓ before you even speaker-0: That's it. Yeah.

That's it. Yeah, yeah, it's good to add another Aussie ⁓ to to speak to. I speak to so many people all around the world, but ⁓ you're in Sydney, obviously I'm in ⁓ down here in just outside of Melbourne. So there you go.

speaker-1: Yeah, nice. And ⁓ another reason I wanted to talk to Wes because ⁓ you know, I I do advertising and stuff, right? I that's my specialty. Advertising touches a bit of landing pages, that kind of thing.

But you are more full scope and you found your niche, which is in building tradies and like building companies. Which I find hard to do because I I've done tradies, but I think the tradies I've been doing might be a little bit too small for advertising. Right. And the building companies I've been doing for is usually like branding game.

Yes. Understanding of ⁓ so I'm just looking to learn from you. I'm not a full service, so we're not really competitors or anything, but I'm just looking to learn from you how you got through it, how you deal with them, things like that. And then you know, whoever's listening be plenty of learning to from them as well, hopefully.

speaker-0: Yeah. Yeah, for sure. There's some some key ways of ⁓ working with a tradesperson as opposed to a lot of other office bound businesses, I suppose, and some some shortcut ways to get to ⁓ some success a little bit quicker. I could we can certainly unpack that.

speaker-1: Yeah, definitely. And and ⁓ also just being a theme of the show, everyone who I invented invited to the show has been like twenty years above in the business. And I was listening to an episode of you, you were talking about the two thousands in the speaker-0: Yeah, that's when I started in the industry. That's right, the year two thousand it was.

So ⁓ and I started my own business a few short years later, naively. But I started working in ⁓ in Sydney, in Mossman what was my first employment in the marketing company there. So speaker-1: It kind of made sense like because a lot of people I interviewed, it kind of made sense. Like they kind of so I was a tradie.

I was in I was in gyms antennas for twelve and a half years. I was the longest running gyms antennas. So I thought about the van game and driving around, quoting all that. So I think that I should be able to relate to tradies, but I haven't done very well around that.

So that's let's get this guy in and have a chat. But yeah, so brief history of your, you know, your marketing, your eight ⁓ game, yeah, we'll go from there. speaker-0: Yeah, as you said, so I started in marketing in the year two thousand. I studied graphic design multimedia.

Back in those days when I was studying, websites weren't really a thing th people were thinking about for every business. ⁓ but when I got my first job in the marketing game in a Sydney award-winning marketing company, they won a project to design a website and they'd never done one before. And they said, Right, you're the young guy better figure that out. So I did and I found I loved it.

I mean, I I'm I love the creative. graphic design s side of but I love the technical as well. So it's the perfect blend for me. So it felt like that line of work really ⁓ suited me perfectly and it found felt like the that that form of work found me rather than the other way around.

But yeah ⁓ over the you know, ⁓ I only worked for other companies for a few years before I launched out into my own business, which was completely naive. Yeah. ⁓ I had no idea how to do any any of the business stuff. And I th I think ⁓ A lot of us start out that way.

We we ⁓ you know, we have it's a skill set, we want to take it to market and there's we don't know what we don't know. So that was certainly my journey starting out and ⁓ eventually niching in was one of the biggest ⁓ the best decisions I made. And the it felt like a a big decision because it feels as though you're cutting off so many opportunities, but really you're just amplifying those that are best suited to you. So niche into tra trades and history.

Yeah. speaker-1: I I haven't really done it. That's that come to me, but like, yeah, sorry, please continue. Yeah, niching down to trades and construction.

Yeah. speaker-0: Yeah, yeah. So unlike yourself where who had an actual trades background, I didn't at all. I mean, I'm useless at picking up a hammer and what end of the screwdriver to hold.

I've I've got no idea with all that sort of stuff. But for whatever reason I related really well to these guys, the founder led businesses. And I think it's because I avoid techie jargon. I think that's a massive part of it.

And ⁓ I don't bog them down with all the All the things that are unnecessary, I just talk to them practically. ⁓ they're pragmatic, down to earth, hands on, they just want results. So I think ⁓ for for something that you're providing, that the service ⁓ advertising, you get an immediate result and it's measurable. So that so it's it's a it's an awesome opportunity for what you're doing to tap into.

But it is a slightly different way in which you would work with them. ⁓ and if they are too small. Yeah, that's that's a massive challenge 'cause as you know, if they're tiny, there's just not enough meat in it and enough budget to really ⁓ do a qual quality project for them. ⁓ speaker-1: You have to turn the stuff off too quickly as well.

Like where as soon as they get busy, they can't handle it, etcetera. Yeah. speaker-0: Yeah, yeah, I know. And so that's that's exactly right.

And so I think I've got a few clients we don't do the ads by the way, so we should we we should talk later about about collaboration. Yeah. ⁓ there's a few ⁓ clients that do a f a little bit of ads in in trades and mostly it's those guys who are doing emergency related work. ⁓ because yeah, because it's immediate.

They'll just call whoever they can get their hands on straight away because they want, you know, the plumbings leaking everywhere or something. Yeah. ⁓ so that kind of the you know, the need is so amplified that they'll just call whoever comes up first. speaker-1: I ⁓ I I'm definitely this whole episode, I just what want to ⁓ understand about your business.

If anyone's listening, they'd be like, guys, I have two two follow-up questions, right? Like okay, so first, was it before COVID, like you started niching down or during or after? speaker-0: No, it had already it had already started occurring. ⁓ but yeah, probably well.

speaker-1: What what was it like during COVID? Like where if you already started, what was a building game? speaker-0: It was it was interesting. So we changed a lot of messaging on sites simply because there was works that people could continue with and works that people could not.

So ⁓ repairing things, for example, were still, you know, it was considered mandatory works because, you know, if someone's roof is blown off, they gotta get it fixed. So all those companies who were usually focused on biggest style of project, all of a sudden he said, Hey, we've got to get the message on the website. aligned with what we're providing right now to keep the money flowing through the door. So so that was an interesting thing.

The pivot, as everyone said, to to quickly pivot and see opportunities. Curiously enough, some of those people who made that pivot never never kind of went back. ⁓ to Yeah. Yeah.

So and it's I mean, it's crazy right now too. So we're living through a a new form of disaster and crisis with building materials and so on. Yes. With everything going on in the world.

So There's they're some ⁓ depending on what they're doing, some of them are f really feeling the crunch. And so there's two ways of looking at that. Some some just say, Okay, well I'm not doing any marketing, I'm cutting all the costs that I can cut. Yeah.

⁓ which was one way of thinking about it. But the other way of thinking about it is let's dial it up because there's less work out there, so we really need to fight a little harder to get it. So yeah, two ways of thinking about it. And ⁓ obviously those that choose to work with us, ⁓ that's what we're trying to achieve.

Some form of Return on investment for them. speaker-1: Yeah, nice. Cause I I tell you a bit about my situation. I started just before COVID, right?

Just before COVID. I I started ads probably two years before COVID. Like I was working for someone all that. And then ⁓ they gave me some of their clients so I can continue my own agency because they wasn't building an agency.

So in in in COVID, like e commerce, you couldn't put a foot roll, man. Like you could do anything, you know, but in terms of then slowly you had to match expectations years after COVID. As things started going back to normal, clients wanted the results during COVID years. They were always 2000, 2001.

So that's a little bit different to you. And I think that's the that's also the benefit of niching down because during these times about building material, they don't have to talk to someone who's ignorant about that. They're like, Where's nose? Like, where's nose the situation?

He knows about the environment, like the the escape, right? Yeah. speaker-0: That's always the advantage when you know at a a ⁓ a greater depth of you have greater depth of knowledge about their certain circumstances because you've seen it in in all the other ⁓ clients. Yeah.

⁓ you can sort of you can you can perceive what's likely to produce the best value for them quickly. Because sometimes things are desperate. Sometimes th people just need some projects coming through the door and it might may not be the speaker-1: Yeah. speaker-0: May not be the ideal project for the long term, but at least it's something to keep afloat, you know.

Yeah. speaker-1: Sure. ⁓ so you know when a lot of tradies I've met during those cowboy years, they jaded by the SEO. They're jaded by the world marketing agency.

They just roll their eyes to say, ⁓ not another one, not another pitch. Like, how do you quickly overcome that to build a trust? speaker-0: Yeah, well I'm just really clear with the expectations. We do a lot of SEO and it is a long term game and it's not cheap.

And so you have that conversation up front and sometimes people are like, Are you trying to sell me or not sell me? It's ⁓ but I'm just trying to be honest, you know, it's you know, if you're wanting quick results, you gotta get on ads because that's almost immediate. Yeah. ⁓ but the SEO is a a powerful play for the long term if you're if you're ⁓ got the capacity to take it on.

Yeah. ⁓ the the longest SEO client we've got is probably maybe twelve years. And so things since we what's that? Yeah, it's crazy.

Yeah. Cause everything changes all the time. And so some of those long-term clients, not so much that particular one, but a lot of the longer term ones, ⁓ when traffic started diminishing, because people don't need to go to websites anymore when they're researching. They're just jumping on their AI platform of choice, asking questions before they would Google.

speaker-1: Yes. speaker-0: When they're just researching something and and check out a bunch of websites. So that research phase, there's less need to visit a website. But that's not to say the information in the website isn't necessary or important.

It is because it fuels ⁓ AI. So if you want to show up in Google, of course you want to show up in large language models as well. So all that information rich content is really helpful to show up in in Chat GPT. So definitely as well.

speaker-1: Yeah, definitely. I I think of just like ⁓ the the the sa someone told me about the saying it's they call it ⁓ horses for courses. So basically if you have your one man in a van air conditioning guy versus your big building projects that you you are on the top end of, like you know, your top high end projects, the builders, the the big companies are doing complexes and all that, it's like different packages altogether. Like what you're doing for ⁓ the messaging and everything is completely different, right?

Yeah. Yeah. speaker-0: Yeah. That's right.

So there's I mean, for some of the better So when if people are thinking about SEO for their own circumstances, if you're selling something of of high value, like a like them and you've got juicy margin in it, well you only need one or two additional clients a month to well and truly compensate for the for the thousand bucks a month. So the starting package we do is a thousand dollars a month. So there's some bigger programs, but pip typically everyone starts on a thousand bucks and scales it up once they say it's working.

So that's just like a drop in the ocean. Some of the building materials guys, you know, that's just a that's just a pittance ⁓ in comparison to what they make. So even if they were to only get one job, yeah, you know, it's it's hugely beneficial. Now if you on the flip side, if you're just ⁓ like a more of a handyman type person and you know a job's only a couple of hundred bucks, you might you know, you ni you're gonna need a few to make it worth the worth a while.

Or you know, even worse if you're just doing something really minor. ⁓ speaker-1: Even beyond SEO, like you because you're a full stack, like helping with the website, right? Website's everything. Like, there's no point doing anything else without the website where people go into research you, Google my business profile, all of that stuff, right?

Like you're a full stack, you'd be able to help them. Yeah, I heard you on a podcast talking about even content helping out human. Because one of the things that you were talking about, he said, like, if I'm reading something and you don't even know if a humans check this or not, like that's a real moment. Do you know what I mean?

Like, that's so true. I guess it's got a VA, everybody's got access to twenty dollar subscription AI. Right? Yeah.

speaker-0: You can't trust it. You can't trust anything anymore, can you? Anything you read online or anywhere really that you don't trust it necessarily true or accurate. Anyone's checked it.

No. ⁓ even videos, it's it's wild, you know, it's pretty exciting to see videos of of long past people. You know, we know it's not real, it's kind of fun, but it's it's also terrifying, you know. We can't trust anything we see.

We could never really trust ⁓ marketers or people talking about their own businesses, but man, that that's ⁓ that's a massive challenge. So you've got to build the authority and trust in all the right places. ⁓ you know, so when someone is looking to buy something they're they're you know they they can qualify you online. speaker-1: Dude, for sure.

Do you do you go as far as, you know, creating videos with people and all that? Like do you have that kind of crew? You go out there, do script? speaker-0: Yeah, refer that on a ⁓ quite a bit and depends on the location s sometimes there geographically ⁓ depends on where it is.

Obviously, most of our clients are probably around our region in Victoria. Yeah. ⁓ but we've got some scattered throughout Australia and and international as well. So that is international would be a challenge because I've got no one internationally for video, but we would figure it out.

We would find a way. ⁓ speaker-1: Do it as I'm having as well. Like because you know, just say you're talking to someone who's quite busy, they got it like three or four vans or whatever, right? So cut through for me is gonna be on video, right?

Yeah. It's got video, the hook, blah, blah, right? The 30, 40 second script. And I don't have the facility to go around and you know, filming people and all that.

I think it's a facilitation issue. Cause they don't want to do it. Cause they don't want to do it. They're behind tools all day, right?

Yeah. So yeah, I don't know if you you figure out a way to talk to ⁓ about stuff like that. speaker-0: Yeah, well t the thing is for me when I'm looking for external parties to do things, I'm looking for brilliant technicians. I'm not looking for for marketers.

And so that's the key distinction. So that's a very different skill set. I mean, probably when I started out in the in the industry, I was more of a technician rather than a marketer. Yeah.

But I quickly realized there was a greater level of skill that I could learn learn about ⁓ and apply and there's higher value and I think that's super important yeah these days with ⁓ technology like the technical technician aspect of things is becoming easier. Yes. But that higher level of knowledge and expertise that only you can bring ⁓ from a marketing standpoint. So people make good decisions.

Because man there's so many decisions you can make right now a confused mind can't make any decision whatsoever. So there's an abundance of good opportunities, good choices. So how do you choose the best? It's it's near impossible.

So unless you're getting guidance from someone who actually knows, who's been in the game a while, and they'll know what the good ⁓ best choice is at at the time. But things are changing too. speaker-1: And niching down what you've done, right? So in terms of when I look at so getting a bit more technical and geeky stuff now, 'cause I hear all the stuff, like WordPress versus Go High Level, 'cause Go High Level's got the the CMS already.

⁓ so the the the database already, the inf flow, the text messages. Like do you have a school of thought behind there or do you like whatever? speaker-0: Yeah, I love ⁓ Go High Level. It's great value.

We don't we use it for our own business, but we're we're doing the WordPress websites for clients. Yeah. Simply because they're they're more polished. I mean you you can get cookie cutter WordPress sites that all kind of look the same.

Yeah. I'm not talking about that. I'm talking about the custom design. You can design anything you want to.

Yeah. ⁓ you've got the a hundred percent flexibility with it. And so I mean big brands they have style guides that are pretty pretty ⁓ rigid. So you've got to stick to what they've prescribed.

Smaller businesses that can do whatever they want, that's fine. Yeah. ⁓ but it depends on the nature of the business, what what they need. And we like that control and flexibility.

Yeah. Lots of plugins and options as well, software that will add features and functions and yeah and so on as well. So there's always that ⁓ behind the scenes. But yeah, it's it's a wild it's a wild w world we're living in with ⁓ vibe coding.

So that's where you you use AI to build design stuff. So speaker-1: You can pull it back into WordPress as well, right? Like you you do whatever and then you kinda export the code or something on what you like. Yeah.

So what's your thoughts around that? 'Cause I haven't looked at that enough. speaker-0: Yeah, there's a few tools that do that. And they're still fairly clunky, but it's it's obvious eventually these things are going to be ironed out and so be so good ⁓ that they'll be really, really useful.

So yeah, so that so that means my business has had to evolve realizing where things at the trajectory of where things are going. So we can't rely upon just making pretty websites anymore. Yeah. That's ⁓ that's like that's a given when we're making the sites look good.

⁓ but we're thinking about it from more of a marketing standpoint. So we can ⁓ and I think we can only bring that level of value, as you say, with the niche. We've got to have some sort of extra knowledge or expertise that to bring to market because value income follows value always. So you can't make a viable business.

It doesn't matter if you're a trade or whatever you're doing, if you're not producing value. ⁓ you're not going to make much income. So it's always thinking about how do we bring a higher level of value than what our competitors are bringing. Yeah.

And ⁓ what do we meet need to adjust to ensure that happens for the long term. speaker-1: Yeah, and that's what you're you're currently like thinking about working on, et cetera, as this like this wave or AI stuff and tools. I don't crushes us. Yeah, I I have this blog article that I was thinking about.

Like it Buffett, Warren Buffett was saying like there are some inventions or developments or innovations that add value to the business. Like like if you find a new way to draw oil or something, like the guy is laughing, right? And there's some innovations that crushes, like it it just evens out. Like the value gets straight passed on to the consumer.

I think that's AI. Yeah. You know what I mean? 'Cause like I I'm gonna have more trouble, you might have more trouble, we can't stay the same.

Yeah. Because they figure stuff out quicker, right? So I don't know if it's your view, but I just I wrote about that, yeah. speaker-0: Yeah.

Yeah, I think that's a hundred percent true. And the so the I think the leveling of the playing field is a is going to occur and already is to the massive entities like massive agencies competing with someone like me. Yeah. ⁓ it's leveling the playing field because that we have capacity to do a lot of yeah ⁓ what it would have taken massive teams to do previously.

So I mean I I think it's the same for you. So you you can be really clear and precise on what you're delivering. Yeah. And it's it's not just ⁓ us, you know, just think about the trades and construction people.

They can also adapt, you know, back of office, what they're doing behind the scenes. And and with support from people like us, you and I, ⁓ to really make the ⁓ a massive difference. And the beauty of it is with trades and construction, because the comp your competitors probably aren't they're probably not pushing ahead that that much either. So you've only got to be better than your competitors, right?

If you're in a small town and there's only you're an electrician and there's only three other electricians. Yeah. As long as you're better than the other three, everything's cool. So ⁓ that's what you got to think about.

And so in a bigger city, yeah. I would I would say it's ⁓ you you can't just rely upon being better than the few there because there's so many. But that's when you think about niching, being specific, being the best in a certain something. speaker-1: In a lane, in sort of like a lane that you know, yeah.

So like what me and you do, like we compete against everyone, the world. Yeah. Yeah. So it's very, very different.

And we're B2B. We B2B only. Whereas speaker-0: Yeah, got it. Yeah.

Yeah. So we did ⁓ we did a website ⁓ a little while ago now, maybe late last year, ⁓ for a a steel company, so building materials, ⁓ global enterprise, so everyone in the game would know them. But we could only do that work because it was in our wheelhouse, you know. Yeah.

There there was no chance in hell that I would win that job, ⁓ other than the fact that we we know that game. We know steel really well. So speaker-1: One of the things, so as we ⁓ well, I mean we can talk about this stuff wherever, but ⁓ one of the things that I'll I w I was alluding to before we started was about the shadow works. I heard you say on one of the episodes.

Cause I you know, tradies or builders like they they eat vans and stuff all day, they're jaded, they haven't got time to, you know, work out this value stuff, right? And it's like they all give you the same generic answer. So yeah, so please ⁓ tell us tell the people more about shadow works. speaker-0: Yeah, shadow work, it's a a psychological ⁓ understanding of how people's minds work and and the the concept is ⁓ that in there's always light and darkness and to to understand the darkness ⁓ from a human perspective, it helps reveal what the light is.

And and that all sounds ⁓ a bit woo-woo. So I I don't speak of it in that those terms to the clients, but that's that's literally the philosophy and understanding of what I bring to the table. So what it means in real terms in application. It means when I'm talking to a new client, I'm it's almost like a venting session.

I'm getting them to complain about everything they can possibly complain about. So complaining about their competitors, complaining about the industry, everything that's wrong with the world. It's like a massive dump because we as humans, ⁓ when we get into that rhythm and get permission to do that, we find it super easy. So I used to go in and say, so what makes you distinct?

What makes you stand out in the world? What do you do differently? What's your point of difference? No, ⁓ and you'd get that generic answer.

But one you know, it was always the same kind of stuff. We really care about people, we provide a we leave the site clean and tidy, blah, blah, blah. All the same. ⁓ but once you start hearing them bitching about something that's not quite right in the industry, then it qu then it's so you look at all the the darkness, the negative stuff, but then what we want to do is flip it around and look at it from the positive, because the darkness is highlighting what truly is important to them.

Yes. So all of a sudden we can see it super fast. So it's a super quick hack to discover what truly sets you apart, what truly matters to you, what you genuinely makes you unique. So it's coming at it from that other angle.

It's just using h ⁓ human psychology of that ⁓ that n that that ⁓ underlying emotion of that negativity negative negative negativity to to highlight what's the positive thing. We would never say those things publicly. It's a closed, you know, over Zoom call. ⁓ It's a bit of a bitching session, I would I would describe it as.

speaker-1: 'Cause you you'd be able to some of the information, you'd be able to to put on the website, the bullet points and all the other stuff, right? And that kind of makes it comes out. Yeah, that that that's good because ⁓ I I I never heard of that until until you talked about it. Okay, that that could be useful.

speaker-0: ⁓ yeah, for sure. It works really well with ⁓ tradespeople because of their high pressure, high stakes. Yeah. ⁓ stressed out oftentimes.

As you say, you know, driving around from site to site, yeah, you know, dirty and hot and sweaty and things are timelines are all blown out. Everything's a bit of a mess usually. ⁓ so you know, they can easily vent. So that's that's cool.

That that really helps. speaker-1: I was talking to another builder the other day and he goes to he he he told me something that I never thought about. He said that they the they are exposed to the elements all day long. Yeah.

The noise. Like the drilling, the yelling, you know, the road raging. Like yeah, you were sitting down. Do you know what I mean?

We're chilled. Like we like they are like exposed to that all day long and it does the heading. So yeah. So yeah, cool.

last thing for me, and that's something that I've had problem speaker-0: I should speaker-1: Weaving into maybe weaving is like a bad word way of saying it, but I've had trouble weaving my own mission and values. Like, but you are doing that. You talked about that a lot, right? ⁓ on your own mission and what you're going for.

And like, how did you finish that? How do you arrive at that? And to do you find it impactful that you know it helps you, it helps your business on a commercial side. speaker-0: Yeah.

I think the the way to think about it is moment just get started get momentum and you you can you kind of have a a vision for where you're going but you kind of know where you are right now and and roughly speaking where you want to end up but the middle part you just don't know. ⁓ and and the world keeps throwing ⁓ different things at you. So I think you just get started and just finding your own voice and rhythm as well. Podcasting is awesome.

I've guessed it as you I think you mentioned before, I've been on a heap of podcasts. Yeah. And even even articulating in different ways what it is that I value, it's been really helpful because people will throw a slightly different question and you think about it in a slightly different way. Yep.

So you just you're just kind of ⁓ always evolving and adapting your your understanding of where you're going and and delivering it in slightly different, unique ways depending on the who the audience is. So sometimes you know you're speaking to you're speaking to someone ⁓ who had the trades and construction, but other times you're talking talking to ⁓ other agencies and so on or whatever it is and you so you're shaping your message. Your message, your your purpose and your direction doesn't change, but the way in which you shape it.

speaker-1: I can just say stuff comes from that. Yeah. speaker-0: Yeah, so I I think that's really cool that I love podcasting for that reason because you just talk to all sorts of people. speaker-1: Yeah, you should you should ⁓ so as we wrap up you should tell the ⁓ the the people like your ideal client profile how how they find you, what what what it's working with you, like what's a starting point, the baby step.

Yeah, yeah. speaker-0: Yeah, yeah. Yeah, so ⁓ well uplift three sixty dot com dot AU is the website. You can book strategy calls with me there.

There's no obligation with that. Just a forty five minute session together over Zoom. Unless you're local we can have a we can have a beer or or what have you. but ⁓ the yeah, so starting out, so we just have that ⁓ initial call and and see where we could provide the best value.

So typically it'll be around overhauling the website, getting in there's a couple of problems with websites typically, not enough traffic. So that'd be search engine optimization. Or not not enough conversions. And not, you know, people are looking at the website, no one's ever doing anything.

Yeah. So it'll usually be a com a combination or one of those things that we'll work on with the with the client. So sometimes they come with an idea of that they think the problem is one, but it's realistically the other once we look at the numbers. So yeah, ideal clients trades, construction, anyone in the building materials, kind of industrial brands, those kind of kind of people where that's who we serve ⁓ globally as well.

So as I said I think I said before, I've done a few podcasts today, so I can't remember what I said to you and the other guys. But ⁓ speaker-1: Yeah, and you put it on. speaker-0: Yeah, so the ⁓ mu ⁓ mostly in Australia, but that's not mandatory. If anyone does visit the website, they'll see a few global brands.

They probably recognise them if they're in the game. So ⁓ happy to serve. Happy to serve in our niche. speaker-1: You gotta pretty speaker-0: Yeah, that's it.

That's it. Yeah. Yeah. So ⁓ yeah.

It it's fun and yeah, as I said, ⁓ I mean if anyone's listened this far as well, this is the key thing. So they should be sharing this podcast to their network. There's I mean there's a share button no matter where you post it, usually. But think about someone if you've listened this far, you've got value out of it.

It's likely there's friends and family who will also get value. So send them this episode because that's what you and I are doing it for, right? The ⁓ to provide value to the world and it's free, there's no obligation. People are gonna learn a bunch of stuff and it's good for us.

It's getting our brands and and personal brands out there. speaker-1: That's exactly right. We're gonna get all the links and everything there. No, because I just feel like trades being, you know, they they smaller trades, they're being shafted, they're jaded, they've cut market marketing people take money off them, you know.

Yeah, I think that when I heard you, I said, Man, let this guy talk. Do you know what I mean? Like game, he he sounds like a friendly guy and you are. So look, I really appreciate you coming on the show, man.

And I'll put all the links and notes in the show notes or whatever you call them now. And then yeah, yeah, yeah. So it's really in touch as well, man. speaker-0: Yeah, for sure.

We'll we'll be ⁓ and LinkedIn if anyone's on the if they do use socials, I I'm most likely to respond to LinkedIn. The the other ones ⁓ other people respond the team respond to, but my own LinkedIn is a way to get me. Thanks, Jeremy. See ya.

speaker-1: Yeah, done. All right. Thanks, Wes.