The Halo Effect · 2026-06-24 · 47 min
In this episode, Ashleigh and Michael are joined by Silvia Del Corso, founder of PinkSEO, an award-winning SEO agency built on a simple premise: no jargon, no fixed contracts, and results that really move the needle. In this conversation, Silvia shares how her background in travel and tourism shaped the way she runs her agency today. She explains why trust is now the central currency of digital search, how AI has flooded the internet with beige content and what that means for businesses that want to stand out, and why your website should work like a salesperson and winning you new business while you sleep. We also dig into what really separates a website that looks impressive from one that actually converts, why PinkSEO works in high-trust sectors like medical, legal and financial, and how operating without fixed term contracts keeps the whole team on their toes. Whether you're in hospitality or any other sector, this episode is packed with practical, no-nonsense thinking on visibility, trust, and digital growth.
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