Design thinking

…But as a designer, you know, trained in design thinking, I needed to understand why people were not embracing it.…

…[00:12:03] Dorothy Yiu: So to your point on being the generalist, you often describe yourself now as a design thinking HR [00:12:10] generalist.…

…peaker E: So you know, a lot of people talk about design thinking.…

…CX has own methods and techniques rooted in service design, design thinking methods, the different settings of methodology.…

…And then as I got better also at human centered design, as I became a design thinking practitioner, for example, uh, later on in my career I could apply the concepts uh, of design thinking and human centered design work to systems thinking and how our people learn in systems.…

…And so when you talk about that in the context of design thinking and how do you go from A to Z without the benefit of a predetermined preuss roadmap, it was on us to figure that out.…

…the best way to get to the sales, what is the best way to cut the cost, what is, you know, that's sort of what an MBA gives you, is that line of thinking, but you know, because of my background in design thinking, and I worked at IDEO, I think that has saved me, because it actually isn't about the yes or the no, like I don't even think about it in terms of the yes or the no, it's let's let's build something, let's just like put…

…I used a design thinking approach, really got in there, uh, thought about decision science, boundaries, et cetera.…

…And then design thinking taught me that there are many different solutions that you could produce, but there are likely, uh, a smaller handful of ideas.…

…And this really, when uh, you think about it, it's the application of shifting from lead startup thinking, uh, and also the approach around design thinking that's come out of the D school, out of Stanford University, funny enough, and really focusing on an individual's journey and a new behavior change that needs to happen versus a uh, production of a program and a set of…

…So design thinking has become like a really big part of my practice.…

…peaker B: Not just because I'm a design thinking person, but again, it's stickies, images, emojis, gifs, all the things that you might want to put in there.…

…And he says that he uses design thinking every day.…

…peaker B: Tim Brown and Ian Roberts are experts within the design thinking field and are the executive chair and Chief Operating Officer at ido.…

…really working with the broader Ford Motor Company in different departments like purchasing, manufacturing and stuff like that, uh, and really collaborating with those teams to bring the, you know, design thinking aspect of IT and also like the design strategic part of it into their different teams and collaborating with them.…

…Um, and then from there we can use a design thinking approach and iterative development to design for what works, not just throw spaghetti at the wall.…

…The design thinking process means that, you know, we're going to focus on a problem to solve, ideate on different ways to solve that problem, build a prototype, put it right back in front of our users and validate that idea.…

…So in the spirit of design thinking, there's got to be a better way.…

…This is where your design thinking becomes Visible.…

…I would like to mention that you don't have to do a design degree or career to apply design thinking.…