Rethink Sales Podcast · 2025-11-06 · 36 min
In part two of the Rethink Sales Podcast we continue the conversation with Andrés Hoyos Gómez - diving into how his company, The Beans on Fire , reimagines the entire coffee ecosystem from farmer to cup. Andrés discusses what it means to build a business grounded in purpose and empathy - from empowering local roasters to supporting Colombian farming communities through education and technology. He also shares lessons that go far beyond coffee: how past success can blind us, why “soft skills” like storytelling and leadership are actually hard skills, and why every transformation requires one simple framework - remember why, forget about it, make it concrete, and then let go. It’s an honest look at the mindset shifts that make real change possible - in business, leadership, and life.
Why Timing and Vision Matters67 / 100
103: Remeber Why, Then Let Go pt 1
102: Culture, Clarity, Purpose: Driving Lasting Organizational Change
101: The First Wave to Change From Premise to SaaS with Roland Zelles pt 2
100: The First Wave to Change From Premise to SaaS with Roland Zelles pt 1