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#4999The Chats with Chip Podcast50.0 / 100Get badge
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The Chats with Chip Podcast

Hosted by Chip Griffin

★5.0on Apple Podcasts · 3 recent reviews

Chip Griffin, founder of SAGA and creator of the Build to Own approach, talks with agency advisors, industry experts, and agency owners about the business of running a PR or marketing agency.

117 episodes · publishes fortnightly · latest 2026-04-28 · ~30 min/episode

Rank

#4999

Substance

50.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

Marketing rank

#757 of 995

Best B2B Marketing Podcasts →

Across the index

#4999 of 6220

Substance

Top 80%

outscores 20% of the index

Why it scores where it does

The Chats with Chip Podcast ranks #4999 on The B2B Podcast Index with a substance score of 50.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and insight density. Karen Swim and Michelle Kane are working PR/communications practitioners with genuine experience in solo and small-agency contexts, which is relevant. However, they primarily appear as podcast hosts and community builders rather than operators who have scaled a firm or executed notable client work, limiting the depth of practitioner insight they can credibly offer.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

10.0 / 20

The episode is dominated by platitudes and mutual agreement ('embrace AI or get left behind', 'treat it like a tool'). The one genuinely interesting observation - that AI training is creating demand for highly skilled human specialists - is mentioned briefly and never developed. Filler and affirmation consume most of the runtime.

“AI is creating a demand for highly skilled positions that are not directly AI related because you need human beings that have those specialties”

“I even have trained my models to ask me deeper questions, which honestly has made me like my job a lot more”

Originality

9.0 / 20

The episode recycles the most circulated AI-in-PR talking points: the fax machine analogy, 'treat AI like an employee', and the 'AI won't replace you but someone using AI will' framing. There is no contrarian angle, no first-principles reasoning, and no take that challenges the audience's existing assumptions.

“No one batted an eye when we switched to fax and email and FedEx”

“AI is absolutely coming for your job. So I'm never going to sit here and say that, oh, you're fine. AI is never going to take your job.”

Guest Caliber

13.0 / 20

Karen Swim and Michelle Kane are working PR/communications practitioners with genuine experience in solo and small-agency contexts, which is relevant. However, they primarily appear as podcast hosts and community builders rather than operators who have scaled a firm or executed notable client work, limiting the depth of practitioner insight they can credibly offer.

“I love Claw today, but I use everything. I use Jasper and no tool is perfect”

“I have seen it's mixed. I have seen, you know, my colleagues, they realize it's a good tool”

Specificity & Evidence

8.0 / 20

The discussion is almost entirely abstract. Tool names (ChatGPT, Perplexity, Claude, Jasper) provide minimal specificity, but there are zero named client examples, no metrics, no case studies, and no concrete outcomes described. The photographer anecdote is the closest thing to a real example and it is vague.

“I love Claw today, but I use everything. I use Jasper”

“I have a friend who's a photographer and she has used it to help work her brand”

Conversational Craft

10.0 / 20

The host's questions are topically appropriate but generic and leading ('are people adopting this or is there resistance?'). There is no pushback, no productive disagreement, and no follow-up that forces a guest to go deeper than their first comfortable answer. All three participants largely affirm each other throughout.

“are people generally adopting this same mindset that you have? Or is there more trepidation and resistance there than you think there ought to be?”

“how do we get more people to come along with this view... is it scaring them or is it motivating them”

Standout episodes

  • How AI impacts PR agencies and solos (featuring Karen Swim and Michelle Kane)

    2026-04-28

    50

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 60 tracked in total.

  • How AI impacts PR agencies and solos (featuring Karen Swim and Michelle Kane)

    2026-04-28 · 24 min

    50 / 100
  • Building a passion-driven agency (featuring Emily Allard)

    2025-07-22

    Not yet scored
  • Providing your team with constructive feedback (featuring Ken Jacobs)

    2025-06-10 · 32 min

    Not yet scored
  • Embracing change as an agency owner (featuring Tim Kilroy)

    2025-05-13 · 33 min

    Not yet scored
  • Thought leadership for agency growth (featuring Melissa Vela-Williamson)

    2025-05-06 · 31 min

    Not yet scored

What listeners say on Apple Podcasts

★★★★★
Actionable and insightful
Chip shares a wealth of information that is immediately actionable. I have been listening for more than a year. He is my go-to source

- LK_red_5

★★★★★
Listen. Learn. Apply.
Getting a chance to learn from a real life expert like Chip is worth every minute. Listen. Learn. Apply. It’s that simple.

- Chris Williams 123

Frequently asked

What is The Chats with Chip Podcast's substance score?
The Chats with Chip Podcast scores 50.0 out of 100 for substance and ranks #4999 on The B2B Podcast Index. That puts it ahead of 20% of the B2B podcasts we rank and #757 of 995 in Marketing. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is The Chats with Chip Podcast worth listening to?
The Chats with Chip Podcast is ranked on The B2B Podcast Index with a substance score of 50.0/100. See the five-dimension breakdown above to judge whether it fits what you're after.
Who hosts The Chats with Chip Podcast?
The Chats with Chip Podcast is hosted by Chip Griffin.
How often does The Chats with Chip Podcast publish?
The Chats with Chip Podcast publishes fortnightly, has 117 episodes, released its most recent episode on 2026-04-28.
Which The Chats with Chip Podcast episode should I start with?
Our highest-scoring recent episode is "How AI impacts PR agencies and solos (featuring Karen Swim and Michelle Kane)" (50/100) - a good place to start.

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Guests who've appeared

Karen SwimMichelle KaneEmily AllardKen JacobsTim KilroyMelissa Vela-Williamson

Topics this show covers

The themes that come up most across this show's episodes.

ClaudeChatGPTPrompt engineeringPerplexityJasperAI adoption in PRBrand guidelines and AI trainingAI ethics in communicationsCopyright and AI-generated contentPrivacy concerns with AI modelsEmail MarketingSEOOrganic social media24 Sports Marketingwomen's athletics marketingdigital marketing servicesbranding and brand strategypaid media campaigns

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