
Hosted by Chip Griffin
Chip Griffin, founder of SAGA and creator of the Build to Own approach, talks with agency advisors, industry experts, and agency owners about the business of running a PR or marketing agency.
117 episodes · publishes fortnightly · latest 2026-04-28 · ~30 min/episode
Rank
#4787
Substance
50.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#4787 of 6186
Substance
Top 77%
outscores 23% of the index
The Chats with Chip Podcast ranks #4787 on The B2B Podcast Index with a substance score of 50.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and insight density. Karen Swim and Michelle Kane are working PR/communications practitioners with genuine experience in solo and small-agency contexts, which is relevant. However, they primarily appear as podcast hosts and community builders rather than operators who have scaled a firm or executed notable client work, limiting the depth of practitioner insight they can credibly offer.
Averaged across 1 recently scored episode, with cited evidence.
The episode is dominated by platitudes and mutual agreement ('embrace AI or get left behind', 'treat it like a tool'). The one genuinely interesting observation - that AI training is creating demand for highly skilled human specialists - is mentioned briefly and never developed. Filler and affirmation consume most of the runtime.
“AI is creating a demand for highly skilled positions that are not directly AI related because you need human beings that have those specialties”
“I even have trained my models to ask me deeper questions, which honestly has made me like my job a lot more”
The episode recycles the most circulated AI-in-PR talking points: the fax machine analogy, 'treat AI like an employee', and the 'AI won't replace you but someone using AI will' framing. There is no contrarian angle, no first-principles reasoning, and no take that challenges the audience's existing assumptions.
“No one batted an eye when we switched to fax and email and FedEx”
“AI is absolutely coming for your job. So I'm never going to sit here and say that, oh, you're fine. AI is never going to take your job.”
Karen Swim and Michelle Kane are working PR/communications practitioners with genuine experience in solo and small-agency contexts, which is relevant. However, they primarily appear as podcast hosts and community builders rather than operators who have scaled a firm or executed notable client work, limiting the depth of practitioner insight they can credibly offer.
“I love Claw today, but I use everything. I use Jasper and no tool is perfect”
“I have seen it's mixed. I have seen, you know, my colleagues, they realize it's a good tool”
The discussion is almost entirely abstract. Tool names (ChatGPT, Perplexity, Claude, Jasper) provide minimal specificity, but there are zero named client examples, no metrics, no case studies, and no concrete outcomes described. The photographer anecdote is the closest thing to a real example and it is vague.
“I love Claw today, but I use everything. I use Jasper”
“I have a friend who's a photographer and she has used it to help work her brand”
The host's questions are topically appropriate but generic and leading ('are people adopting this or is there resistance?'). There is no pushback, no productive disagreement, and no follow-up that forces a guest to go deeper than their first comfortable answer. All three participants largely affirm each other throughout.
“are people generally adopting this same mindset that you have? Or is there more trepidation and resistance there than you think there ought to be?”
“how do we get more people to come along with this view... is it scaring them or is it motivating them”
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
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