The Chats with Chip Podcast · 2025-05-13 · 33 min
In this episode, Chip speaks with agency advisor Tim Kilroy about the challenges and strategies for running a small agency. Tim shares his extensive experience in digital marketing and agency coaching, highlighting the importance of flexibility and adaptability in leadership. They discuss the notion of many agency owners being 'accidental' and the necessity of creative problem-solving and rigorous operational procedures in today's tough economic and technological landscapes. The conversation emphasizes fostering a supportive and clear environment for agency teams, allowing for autonomy and decentralized decision-making to drive success. Key takeaways Chip Griffin: "To me, the businesses that tend to be the best are the ones that you come upon out of necessity or an opportunity that's staring you right in the face. And I think that's helpful for most agency owners because the vast majority of agency owners are accidental." Tim Kilroy: "As the agency leader, your job is to not make happy clients. Your job is to create teams and systems that create happy clients." Chip Griffin: "One of the challenges that agency owners have is understanding when and how to pivot.
How AI impacts PR agencies and solos (featuring Karen Swim and Michelle Kane)50 / 100Building a passion-driven agency (featuring Emily Allard)Providing your team with constructive feedback (featuring Ken Jacobs)Thought leadership for agency growth (featuring Melissa Vela-Williamson)Helping PR agency clients navigate a challenging communications climate (featuring Rachel Sales)