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Topic

YouTube

A guide to the best B2B podcast coverage of YouTube - the shows and 40 episodes that go deepest, ranked by substance, not downloads.

YouTube has become central to modern marketing strategy, whether you're building audience reach at scale - like the creator who achieved 1 billion views in 30 days - or leveraging social platforms as decision engines for consumers. B2B operators are also discovering new applications: HubSpot's shift toward loop marketing, optimizing profiles for local SEO and AI search, and using influencer partnerships (even pet influencers) to drive engagement. This topic hub explores how to harness YouTube and social media for both direct audience growth and strategic business impact.

Best shows on YouTube

Best episodes on YouTube

  1. S2 E11: Fearlessness with Dominic McGregor

    Honey, I Blew Up The Business · 2023-06-15

    86 / 100

    we were doing something at first which was fun and kind of niche, but then actually very, very quickly, you know, we can all sit there and talk about the rise of Instagram, Facebook, Twitter and YouTube very quickly became mainstream.

  2. MicroConf Tactics: Not Sure How to Market Your SaaS? Start Here

    MicroConf On Air · 2026-07-01

    83 / 100

    peaker A: from one of our most popular YouTube videos.

  3. Dynamo's Nicholas Carlson on finding content-market fit

    The Rebooting Show · 2026-06-09

    81 / 100

    in YouTube in particular.

  4. The Experience Economy of Sports Marketing with Steve Koonin

    Adspeak · 2026-06-09

    77 / 100

    They're gaming, they're on YouTube, short form content and the like.

  5. Bonus Episode, with Clint Fiore

    Business Broker Growth Show · 2026-07-09

    76 / 100

    I know people that are going from, in LinkedIn and YouTube that hadn't joined the platform until the last 12 months and they're already over 100,000 followers, um, that they just showed up and it was the same playbook that I used on Twitter and I'm using another place and

  6. Confidence & Communication: Mike Russell

    Confident Live Marketing Show · 2024-11-13

    76 / 100

    I'm very excited to bring back onto the show, Mike Russell, who is founder of Creator Magic and is a YouTuber with a channel on AI tools for content creators.

  7. From Google to GPT: How Search Actually Works in 2025

    Experts of Experience · 2025-10-22

    75 / 100

    So definitely pop over to YouTube or check it out on the Spotify video.

  8. Growth Beyond Google: Diversifying Spend Without Losing ROI (w/ Matt Shenton) | S3 EP5

    The paid media lab · 2025-11-19

    72 / 100

    Like Google isn't just Google search, Google is YouTube, um, which in itself is massive.

  9. This CEO Built a Daily AI Agent That Searches the Web While He Sleeps

    The Scale Up Show · 2025-11-07

    70 / 100

    peaker A: So I think there's an assumption that if you have your videos online that AI can see what the videos are about, what's in the videos, especially YouTube.

  10. Episode 5: How do organizations truly engage all generations in the workforce, when they all want something different?

    Steps to Change: A Learning & Development Podcast · 2025-09-09

    68 / 100

    peaker B: So, as you mentioned, my name is Stephen golden, uh, and amongst other things, I'm the former global head of DEI for YouTube, uh, which is a part of Google and Alphabet.

  11. Moments That Matter: winning the biggest sporting events of the year

    The IAB UK Podcast · 2026-07-01

    68 / 100

    At Football Co, JT Tesmoferian, content sales lead at YouTube, and PubMatic's chief revenue officer, Emma Newman.

  12. Generational Marketing: Episode 21

    Almost Productive: A podcast mostly about marketing · 2026-07-21

    66 / 100

    So, like, your Instagram still, Facebook probably, um, maybe even YouTube or streaming, like some of those more video kind of options.

  13. Pet Influencer Partnerships: A Marketing Crash Course

    Humans of Growth · 2026-06-25

    65 / 100

    It's like if I take each, like starting just Basic, each platform, YouTube charges more than TikTok charges less than Instagram charges more than, you know, Pinterest.

  14. Unlocking Global Markets: Mastering Digital Client Acquisition with Chris and Arun from the Samera Group

    Going Global · 2024-10-10

    63 / 100

    And also things like YouTube as well .

  15. From Cold Brew to Podcast Gold: Seth Goldstein's Journey Explained!

    Digital Coffee: Marketing Brew · 2025-10-01

    62 / 100

    Like, was it Paleo Valley beef sticks? As much as I hate their ads on YouTube, I'm going to remember them forever.

  16. Episode 121: Emily Sweeney

    What Works: The Future of Local News · 2026-06-25

    61 / 100

    As the Globe's first social video journalist, Emily broke through the clutter on TikTok, YouTube, um, Instagram, and other platforms.

  17. How to Optimize Your Social Media Profiles for Local SEO and AI Search

    The Clinic Marketing Podcast · 2026-06-30

    61 / 100

    Step four: use the same information across platforms, your website, Google Business Profile, Facebook, Instagram, LinkedIn, X, Threads, YouTube, Apple Business Connect.

  18. How to Never Run Out of Content Ideas (Even in a Tiny Niche) | S2 Ep32

    Coffee Social · 2025-10-23

    61 / 100

    I mean, if you're writing blogs, if you're creating YouTube videos, if you're doing anything that's long form, like I don't know, uh an audio room, like any of that, you can break down into smaller pieces of content and use it across your platforms.

  19. Leading with Insights with Leslie Willis of DIRECTV

    The Champions of Purposeful Change Podcast · 2025-07-30

    60 / 100

    Like if you, if you look at Nielsen's gauge Data, I mean, YouTube is the highest singular, you know, video source in the US it's not any sort of video provider.

  20. Why Productive People Aren't As Busy As You Think | 2026 Business Growth Advice

    Not Nice. Clever. · 2026-01-06

    59 / 100

    peaker B: Today we're thrilled to welcome Amy Landino, a three time author, inspiring speaker with Vayner speakers, and the force behind the popular YouTube series Amy TV.

  21. Read, Listen & Filter: Thinking clearly in the age of AI with Booking.com's Corina Bordeianu

    Shiny New Object · 2026-06-30

    57 / 100

    And I can tell you that there's a huge, a huge change in human behavior from writing into what the platforms, just like meta and TikTok and YouTube ah have done in the past years.

  22. Listener mailbag: How AI and Substack are changing affiliate marketing

    The Modern Retail Podcast · 2026-06-27

    56 / 100

    Um, for Gemini, it's YouTube.

  23. 600K Followers. B2B Brand. No Ads. Here's How.

    Beyond Social · 2026-05-27

    54 / 100

    But the opportunity came for a, at the time, YouTube manager at ManyChat, and I was like, oh, this is so aligned.

  24. Ep 134 - Building Content Without Tools.

    The Fabulous Learning Nerds · 2026-04-28

    54 / 100

    Julia McCoy, if you're not following her on YouTube, you need to.

  25. The Biggest Mistake Brands Make With Influencers | Kenzo Mizumoto

    Influence Global · 2026-06-03

    52 / 100

    So I tried creating, like, four YouTube channels not related to comedy or anything like that.

  26. Turning Your Crochet Into Collector's Items

    Crochet Business School Podcast · 2026-05-12

    49 / 100

    Um, maybe use videos on YouTube or Reels or TikTok and really build that following.

  27. Social media is your new decision engine with Vladimer Botsvadze

    The Curiosity Current: A Market Research Podcast · 2026-06-30

    46 / 100

    So when someone searches on TikTok, on Instagram, Reddit, YouTube, they are often not looking for best answer in an objective sense.

  28. She Got 1 Billion Views in 30 Days (The System Behind It)

    Content Is Profit · 2026-06-12

    45 / 100

    Today I, uh, bring you an interesting story on how this one creator was able to generate a billion views on YouTube.

  29. The Power of the Podverse: New Standards, Lasting Legacies, and Content That Gets You Hired

    Into The Podverse · 2026-06-23

    36 / 100

    You have Apple Podcasts, Spotify, YouTube, RSS feeds, hosting platforms, and social media clips, all a part of the ecosystem, all speaking different languages.

  30. Video = Video + Audio + Text

    LinkedIn ┃ B2B Lead Generation ┃ Personal Branding · 2024-06-24

    35 / 100

    First of all, of course you can use this video like it is and just upload it to your YouTube channel.

  31. 151: GoPro: Nick Woodman - From selling bead belts in a VW van to creating a billion-dollar empire

    How They Made Their Millions · 2023-07-18

    33 / 100

    They started with YouTube, then expanded to Instagram, TikTok, and other platforms.

  32. The Seven Ingredients of Irresistible Design

    Gamage UX: The Product Design Playbook · 2026-03-13

    29 / 100

    Let's look at YouTube to see this in action.

  33. YouTube Mega-Billionaires 5-Story Podcast

    Billionaire Founder Stories · 2026-01-14

    26 / 100

    They called it YouTube.

  34. Todd’s Farewell: Thank You for the Journey

    Bridging the Gap: Insights & Innovations in Construction · 2026-04-29

    24 / 100

    You can listen to this podcast anytime by simply going to Apple Podcasts, Spotify, YouTube, or wherever you listen to podcasts.

  35. HealthBiz Podcast moves to CareTalk: Healthcare Unfiltered Channel

    HealthBiz with David E. Williams · 2025-03-13

    22 / 100

    Spotify https://open.spotify.com/show/2GTYhbNnvDHriDp7Xo9s6Z Apple https://podcasts.apple.com/us/podcast/caretalk-healthcare-unfiltered/id1532402352 YouTube https://www.youtube.com/@CareTalkPodcast CareTalk website https://www.caretalkpodcast.com/ Hi everyone I’m your host, David Williams.

  36. YouTube Ads Made Simple with Brett Curry

    The Needle Movement Podcast · 2020-06-07

  37. BTB: Driving Business Growth with Strategic YouTube Content (w/ Jamar Diggs & Germeen Guillaume)

    Move The Needle · 2024-08-28

  38. BTB: YouTube For B2B (w/ Sam Oh, Ahrefs)

    Move The Needle · 2023-06-21

  39. Nautilus: the new Solana developer framework (feat. Joe C)

    Solfate Podcast · 2023-05-16

  40. How to learn Solana development (feat. SolAndy)

    Solfate Podcast · 2023-05-01