Video = Video + Audio + Text

Speaker A: What can you do with a five minute video like this one? Hi, if this is the first time you are seeing me, my name is Raj and I'm the founder of Lead Arto, a B2B, lead generation and personal branding agency. So getting back to the question, what can you do with a video like this one, which is going to be probably like three to five minutes max? Uh, there are three main options you can do and let's uh, you know, jump right into it. First of all, of course you can use this video like it is and just upload it to your YouTube channel. You, you can use this video, uh, and upload it to LinkedIn, to your LinkedIn profile, to your company page, whatever. You can embed it on your website if you have one. You can upload the same thing or share the links on different platforms such as Facebook, Instagram, Twitter, whatever you are using, right? And whatever works for you. So number one, of course, kind of common sense, use the video as it is. Use the video as a video. The second thing which a lot of people are not doing or extract is, is to extract the audio from the video. And you can use tools such as, like, I don't know, descript and there are many other tools you can use. And uh, whenever you have the audio only you can upload it to different podcasts. Like for example, you can go to this one, podcasters.Spotify.com right. And upload it there. And once you upload it there, it's going to be available on five different podcast channels. So this is another way to repurpose your video and make it into another, you know, media. The other third way you can use a video is extract not the audio this time, but the text this time. Of course make some minor modifications, remove some, you know, filler words, etc. And then use it to upload it to as a LinkedIn article or maybe a blog post or maybe go to Medium or Quora and upload it as a text, as an article. So one video can become video, podcast and of course some text based media, uh, whatever it is, some medium, article, whatever. So hope this helps. Of course it's not easy to do all the time on all topics, but if you plan it ahead, if you plan good enough, you will be able to use one simple video and have up to 10 to 15 types of, let's say not actually three types of content, but on up to 10 to 15 different platforms. Hope this helps. Let me know if you are doing something like that and if you do share your best practice. Have a good one and cheers. Bye. Bye.