LinkedIn ┃ B2B Lead Generation ┃ Personal Branding · 2024-05-01 · 4 min
Key moments - from our scoring
Substance score
38 / 100
Five dimensions, 20 points each
Raj Ghazarian, CEO of Lead Arto, argues that LinkedIn outreach is still viable in 2024, though the landscape has shifted significantly. The platform's connection request limits have dropped from ~2,400 to approximately 700 per month for Sales Navigator users, while competition for attention has intensified dramatically - most B2B businesses now use LinkedIn for outreach, flooding inboxes with generic pitches. To succeed, Ghazarian recommends two core strategies: laser-target your ideal customer profile rather than relying on broad automation (noting that only 250-300 of 1,000 search results typically represent genuine prospects), and craft short, resonant messages that read like natural conversation rather than sales pitches. He also advocates supplementing outreach with quality content to generate inbound leads and improve conversion rates to sales-qualified appointments. This episode is valuable for B2B founders, sales leaders, and marketing operators struggling with declining LinkedIn ROI and looking for practical tactics to improve response rates.
With Sales Navigator installed, the safe legal limit is approximately 700 connection requests per month, down significantly from the 2,400 requests possible a few years ago.
Of a typical 1,000-person search result from Sales Navigator, only about 250-300 represent genuine target audience or ideal customer profile matches, meaning 70-75% require filtering.
No - automation tools are counterproductive because they result in generic outreach to unqualified prospects; instead, manually laser-target only people you genuinely believe are potential clients.
Messages should be short, conversational, and personally resonant with the buyer persona - written as if you were speaking to the person face-to-face, not pitchy or salesy.
Yes, but publishing consistent quality content alongside outreach generates inbound leads and makes it significantly easier to convert outbound prospects into sales-qualified appointments.
Our reviewer’s read on each dimension, with quotes from the episode.
The episode covers legitimate constraints (700 connection requests vs. 2400 historically, increased competition) and two high-level tactics (laser targeting, resonant messaging, content addition), but lacks depth, supporting data, or non-obvious insights. Most B2B operators already know to target specifically and write better copy; the LinkedIn limits are public knowledge. No novel frameworks or surprising findings are presented.
the safest and the legal way is only 700 connection requests per month
you need to laser target your audience
The advice is entirely conventional LinkedIn outreach wisdom: be specific, write good messages, add content. The framing of 'is it still relevant' is superficial and the conclusion (yes, but harder) is unsurprising. No contrarian takes, first-principles reasoning, or fresh thinking distinguishes this from hundreds of similar posts and articles already circulating.
Laser target and pay attention to your uh, script
if you place quality content long enough, there is no way you will not be able to get inbound leads
Raj Ghazarian is the CEO of a B2B lead generation agency with some operational experience in the space, which is directly relevant. However, the episode is primarily a solo monologue rather than a true interview, and there is no vetting of his actual track record, case results, or depth of insight. The guest has relevant credentials but limited depth is extracted.
I'm the CEO of Lead Arto, a B2B lead generation and personal branding agency
we are able to generate leads for our business, for our clients
One concrete metric is provided (700 connection requests per month on Sales Navigator vs. 2400 historically) and a rough ratio (250 - 300 qualified from 1000 search results). However, no named clients, before/after case studies, conversion rates, timelines, or financial outcomes are shared. The claims about content and messaging effectiveness are completely unsupported by data or examples.
if you get a, let's say search result of 1000 prospects on Sales Navigator, out of this 1000, approximately 250 to 300 only will be a real target audience
up to 700 connection requests per month
This is a solo monologue with no interviewer, genuine questions, or pushback. There are no follow-ups, no pressure-testing of claims, and no dynamic dialogue. The speaker largely talks past the listener with surface-level advice and self-promotion. This format actively prevents the kind of sharp questioning and productive disagreement that characterizes strong B2B content.
Hi, my name is Raj Ghazarian and if this is the first time you are watching me
So the short answer to the question is, yes, it's still relevant in 2024
Computed from the transcript - who did the talking, and the words that came up most.
In this article I answer the simple, but very widely asked question - is outreach on LinkedIn relevant in 2024. Check the episode for the answer.
Transcribed and scored by The B2B Podcast Index.
Speaker A: Is outreach on LinkedIn relevant in 2024? Hi, my name is Raj Ghazarian and if this is the first time you are watching me, I'm the CEO of Lead Arto, a B2B lead generation and personal branding agency. So the short answer to the question is, yes, it's still relevant in 2024. But if you want to know a bit more details, stick with me. We need to consider two main factors which affected the efficiency of LinkedIn. Let's say number one is the limitations of connection request. Of course, a few years back we could send up to 23, 2400 connection requests from a single profile. Right now, if you are installed on Sales Navigator, you can get Approximately up to 700 connection requests. Of course there are some workarounds, but the safest and the legal way is only 700 connection requests per month. The second obstacle is the number of people who are outreaching on LinkedIn right now. I remember when we were just starting, there were really not that many people and not that many businesses who were using LinkedIn for the purpose of outreach. But right now things have changed. For the last, not really right now. I mean, for the last few years and now more or less, all businesses use LinkedIn or B2B businesses use LinkedIn for the outreach. What this means is it's a lot of noise on LinkedIn. It's really difficult to stand out. And if you're a founder or a CEO, you will confirm the majority of your inbox consists of pitchy messages which you never read and you will never read. So within these pitchy messages is difficult to send the message that you will read. Right. It's the same with your buyer m Persona with your potential clients. Uh, but again, coming to the question, initial question, is it still relevant? Yes. In order to be successful in 2024 in regards of outreach, you need to do two main things. Of course there are a lot of nuances and details to be discussed, but on a high level, there are two things. Number one, you need to laser target your audience. Do not use automation tools because like I can guarantee you, if you get a, let's say search result of 1000 prospects on Sales Navigator, out of this 1000, approximately 250 to 300 only will be a real target audience or your Persona. Right? So make sure you connect with specifically and only with the people that you believe are your potential clients. And secondly, you need to come up with a really interesting and catchy messaging which resonates with your buyer. Persona with your potential clients is not long. Uh, and it's something that you would actually tell the real person if you were to meet me in the street. Right. So two main things. Laser target and pay attention to your uh, script. And I know the topic is outreach, but also I would recommend adding content. Uh, I strongly believe if you place quality content long enough, there is no way you will not be able to get inbound leads. But still, even if you don't, with the help of content, you will be able to convert these leads into appointments, sales, qualified appointments, much easier. So again, the answer is yes, it's relevant. It's a bit more tricky right now to do it but for example, we are able to generate leads for our business, for our clients and uh, you can do it. You can do the same yourself. Uh, thanks for watching. I hope this was helpful and if you found this helpful, hit a like follow and uh, share. Thank you and have a good one. Cheers.
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