
Honey, I Blew Up The Business
Hosted by Dan Kirby
Subscribe to our newsletter and get first dibs on all the latest updates, insights, and lessons from Honey I Blew Up The Business: If you are wondering, "who is this guy and why should I listen to his podcast?" Read this.
78 episodes · publishes weekly · latest 2023-07-13
Rank
#313
Substance
37.7
/ 100
Scored 2026-06
Updated monthly
Across the index
#313 of 564
Substance
Top 55%
outscores 45% of the index
Why it scores where it does
Honey, I Blew Up The Business ranks #313 on The B2B Podcast Index with a substance score of 37.7 out of 100, scored across 3 recent episodes. It scores highest on guest caliber and specificity & evidence. Doug Brackmann holds dual PhDs, has 15-20 years of clinical work with entrepreneurs and high-performers, and wrote a credentialed book on the topic - he is a genuine practitioner. He loses points for being primarily a coach-author rather than an operator who has built and scaled companies himself, limiting the B2B operational applicability.
The five-dimension breakdown
Averaged across 3 recently scored episodes, with cited evidence.
Insight Density
7.3 / 20The episode delivers a handful of genuinely interesting cognitive and genetic claims (hypo-frontality, DRD2A1 allele, hunter-farmer brain divergence), but the insight-per-minute ratio is heavily diluted by host storytelling about his ultramarathon, punk phase, and business history. The theoretical content is real but spread thin across 49 minutes.
“drivens, maybe seals in particular, people that are highly driven. 7 to 13. So we are literally having three times as much thinking happening at the same time in our brains”
“by February 14, Valentine's Day, US 78% of people don't even remember their New Year's resolutions. They go back to sleep”
Originality
7.0 / 20The 'Driven' framework is an interesting synthesis but is explicitly built on Hartman's hunter-farmer theory and Buddhist elephant metaphors, both openly credited. The application to entrepreneurship adds some value, but the core ideas circulate widely in ADHD/performance literature and there is no genuinely contrarian or first-principles argument presented.
“Tom Hartman, who coined the hunter farmer theory, just spoke to my soul”
“the elephant and the monkeys have two competing goals”
Guest Caliber
9.3 / 20Doug Brackmann holds dual PhDs, has 15-20 years of clinical work with entrepreneurs and high-performers, and wrote a credentialed book on the topic - he is a genuine practitioner. He loses points for being primarily a coach-author rather than an operator who has built and scaled companies himself, limiting the B2B operational applicability.
“getting finishing dual PhD and having Dr. Jim Spire in my doctoral dissertation chair shake my hand. Congratulations, Dr. Brackman”
“my work with entrepreneurs over the last 15, 20 years”
Specificity & Evidence
7.7 / 20A handful of concrete data points exist (78% New Year's resolution statistic, 143 genetic variables, 3-8% population prevalence, the named DRD2A1 gene) but the bulk of the episode is abstract metaphor and anecdote with no named client case studies, business metrics, or concrete entrepreneurial outcomes to ground the framework.
“the dopamine receptor number 2drd2a1 allele gene”
“somewhere between 3%, 8% of the general population that have a very similar personality construct”
Conversational Craft
6.3 / 20The host repeatedly redirects the conversation toward his own stories (ultramarathon, punk phase, his co-founder, his sponsor) rather than following up on the guest's claims. Questions are open-ended and validating rather than probing; there is zero pushback or productive disagreement throughout the episode.
“I'm. I'm like that I have like 25 different tangential thoughts simultaneously and you know, 99 of them are just ridiculous. And then one of them is like amazing”
“And I think probably a lot of people listen to this. Are the, a lot of entrepreneurs are the kind of outsiders looking in”
Standout episodes
- S2 E13: Becoming Driven with Dr Doug Brackmann44
2023-06-29
- S2 E14: Harnessing Ridicule with Veronique Trang42
2023-07-06
- S2 E15: Surrender to the Flow with Nikki Trott27
2023-07-13
Rank over time
First period on the Index - history builds from here.
Episodes
3 scored on substance · 60 tracked in total.
Frequently asked
- What is Honey, I Blew Up The Business's substance score?
- Honey, I Blew Up The Business scores 37.7 out of 100 for substance and ranks #313 on The B2B Podcast Index. That puts it ahead of 45% of the B2B podcasts we rank and #40 of 116 in Leadership. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
- Is Honey, I Blew Up The Business worth listening to?
- Honey, I Blew Up The Business is ranked on The B2B Podcast Index with a substance score of 37.7/100. See the five-dimension breakdown above to judge whether it fits what you're after.
- Who hosts Honey, I Blew Up The Business?
- Honey, I Blew Up The Business is hosted by Dan Kirby.
- How often does Honey, I Blew Up The Business publish?
- Honey, I Blew Up The Business publishes weekly, has 78 episodes, released its most recent episode on 2023-07-13.
- Which Honey, I Blew Up The Business episode should I start with?
- Our highest-scoring recent episode is "S2 E13: Becoming Driven with Dr Doug Brackmann" (44/100) - a good place to start.