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#538Honey, I Blew Up The Business65.4 / 100Get badge
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Honey, I Blew Up The Business

Hosted by Dan Kirby

Listed under Business › Entrepreneurship, Business › Management, Business › Careers

Subscribe to our newsletter and get first dibs on all the latest updates, insights, and lessons from Honey I Blew Up The Business: If you are wondering, "who is this guy and why should I listen to his podcast?" Read this.

78 episodes · publishes weekly · latest 2023-07-13 · ~49 min/episode

Rank

#538

Substance

65.4

/ 100

Breakdown

Scored 2026-08
Updated monthly

Startups & Founders rank

#44 of 69

Best B2B Startups & Founders Podcasts →

Across the index

#538 of 1117

Substance

Top 48%

outscores 52% of the index

Why it scores where it does

Honey, I Blew Up The Business ranks #538 on The B2B Podcast Index with a substance score of 65.4 out of 100, scored across 5 recent episodes. It scores highest on guest caliber and insight density. Dominic McGregor is a legitimate operator: he co-founded Social Chain at 19, scaled it to 750 employees and a £200M valuation by 2019, and navigated significant personal crises while building the business. He brings authentic practitioner experience in B2B marketing/social media and has lived through real consequences. However, his primary relevance is historical (exited 2019) rather than current operational depth, and Fearless Adventures appears nascent.

The five-dimension breakdown

Averaged across 5 recently scored episodes, with cited evidence.

Insight Density

13.0 / 20

The episode contains genuine insights about entrepreneurial loneliness, the psychological cost of rapid scaling, and alcohol as a coping mechanism for stress, with Dominic explaining the cycle of change and emotional dysregulation. However, significant portions are devoted to narrative storytelling and relationship-building rather than concentrated insight delivery, diluting the density of novel ideas a B2B operator would extract.

“entrepreneurs are very lonely and when you grow a business to a point where you have a bit of traction, who do you turn to?”

“my big problem was drinking. You know, I had no way of dealing with what was going on around me. No coping mechanisms, no kind of emotional intelligence”

Originality

12.0 / 20

The episode offers some fresh perspectives on founder mental health and the acceleration of personal problems through rapid business growth, but relies heavily on familiar frameworks (stress threshold, cycle of change, responsibility) that circulate in startup culture. The sobriety arc is emotionally authentic but not conceptually novel.

“stress is a threshold. It's a tolerance level. You know, once you've kind of gone through that kind of old period of stress and you've dealt with that situation, uh, everything below that becomes much more manageable”

“I have this thing where I call it kind of like a mono mood where like, the most amazing thing could happen and that'd be the same. The worst thing could happen and I'd be the same”

Guest Caliber

15.6 / 20

Dominic McGregor is a legitimate operator: he co-founded Social Chain at 19, scaled it to 750 employees and a £200M valuation by 2019, and navigated significant personal crises while building the business. He brings authentic practitioner experience in B2B marketing/social media and has lived through real consequences. However, his primary relevance is historical (exited 2019) rather than current operational depth, and Fearless Adventures appears nascent.

“Social chain back in 2014, when they were aged about 20 and they went on some rocket ship ride, like literally going Viral. And by 2019, when Social Chain went public for $200 million valuation with 750 staff”

“you know, when we start first I'd speak. You know, marketing is like we need to understand whether this is right and whether the work you've done is legal. You know, we've had so much shit thrown at us constantly”

Specificity & Evidence

12.8 / 20

The episode provides some concrete details (Social Chain's £200M valuation, 750 staff, 2014-2019 timeline, £35k sobriety savings calculation, £500/week spending) but relies overwhelmingly on abstract narrative and emotional description without naming specific business challenges, client examples, or operational metrics. Most advice is theoretical rather than grounded in verifiable business outcomes.

“By 2019, when Social Chain went public for $200 million valuation with 750 staff”

“100 pound a week. So what, seven years, how many weeks and seven years free? 33, um, 350m”

Conversational Craft

12.0 / 20

The host (Speaker A) asks genuine follow-up questions and shows vulnerability, creating space for authentic discussion. However, many questions are soft and narrative-driven rather than pressing for specifics (e.g., 'what was your world like?' vs. 'what specific decisions did you regret?'). The host rarely challenges Dominic's framing or pushes back, accepting his philosophies without critical examination.

“So you've got your. You perhaps didn't even have any expectations or your expectations were very, very low resolution and, you know, travel and money perhaps, and excitement and adventure. So when did the sort of reality kick in?”

“Is it a kind of click response, the kind of algorithm that you run when a legal thing happens or a PR things happens or something kicks off?”

Standout episodes

  • S2 E11: Fearlessness with Dominic McGregor

    2023-06-15

    86
  • S2 E12: Embracing Uniqueness with Vimla Appadoo and Dr Marilyn Comrie OBE

    2023-06-22

    68
  • S2 E13: Becoming Driven with Dr Doug Brackmann

    2023-06-29

    64

Rank over time

3 periods tracked.

Episodes

5 scored on substance · 60 tracked in total.

  • S2 E15: Surrender to the Flow with Nikki Trott

    2023-07-13 · 51 min

    47 / 100
  • S2 E14: Harnessing Ridicule with Veronique Trang

    2023-07-06 · 48 min

    62 / 100
  • S2 E13: Becoming Driven with Dr Doug Brackmann

    2023-06-29 · 49 min

    64 / 100
  • S2 E12: Embracing Uniqueness with Vimla Appadoo and Dr Marilyn Comrie OBE

    2023-06-22 · 49 min

    68 / 100
  • S2 E11: Fearlessness with Dominic McGregor

    2023-06-15 · 49 min

    86 / 100

Frequently asked

What is Honey, I Blew Up The Business's substance score?
Honey, I Blew Up The Business scores 65.4 out of 100 for substance and ranks #538 on The B2B Podcast Index. That puts it ahead of 52% of the B2B podcasts we rank and #44 of 69 in Startups & Founders. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is Honey, I Blew Up The Business worth listening to?
Yes - Honey, I Blew Up The Business outscores 52% of the B2B startups & founders podcasts and shows we rank on substance, so a startups & founders operator is likely to come away with something useful.
Who hosts Honey, I Blew Up The Business?
Honey, I Blew Up The Business is hosted by Dan Kirby.
How often does Honey, I Blew Up The Business publish?
Honey, I Blew Up The Business publishes weekly, has 78 episodes, released its most recent episode on 2023-07-13.
Which Honey, I Blew Up The Business episode should I start with?
Our highest-scoring recent episode is "S2 E11: Fearlessness with Dominic McGregor" (86/100) - a good place to start.

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Frequently discusses

Companies, products and tools that come up most across this show's episodes.

The Tech Department · 2Barefoot VenturesConscious AcceleratorGoing Conscious PodcastHoney, I Blew Up The BusinessThe Surrender ExperimentTell MeErnst and YoungEYChannel FourAnchorDrivenSheep, Wolves and ShepherdsNavy SEALsTime magazineTech departmentNashvilleSan Diego

Guests who've appeared

Nikki TrottVeronique TrangDr. Doug BrackmannMarilyn Comrie OBEVimla AppadooDominic McGregor

Topics this show covers

The themes that come up most across this show's episodes.

CEO · 13Co-Founder · 3Founder · 3investor · 2business owner · 2girlboss · 2author · 2Managing Director · 2Podcaster · 2social media agency · 2Impact investingBarefoot VenturesConscious AcceleratorGoing Conscious PodcastMichael Singer Surrender ExperimentRussell Brand Under the SkinEckhart TolleRegenerative business

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