Unit economics

…Customer concentration, margins unit economics.…

…Would I have added a partner channel if we could go directly after the money and didn't necessarily not care but cared less about the unit economics for like adding account executives , like absolutely would have added direct because you control that you have like much more .…

…B, they might have been tempted to increase, to push up the customer acquisition costs to increase the revenues, basically reducing their margins and overall unit economics.…

…That's a bold statement and maybe a crazy kind of statement to make, but we thought we could do it by changing the unit economics.…

…And do you think that as a result, you focus more on long-term metrics when, you know, I think about the unit economics and the key performance indicators you're looking at for each customer?…

…there's a difference between reporting on the metrics that are linked to your role specifically and elevating yourself to the level of the board and the CFO and really becoming more literate in the unit economics of the business.…

…Um, for the purposes of uh, effectively what we're talking about is cacta ltv or essentially your unit economics of scaling customer acquisition.…

…peaker B: So it's really first is thinking about the cost unit economics on cost, um, per patient.…

…As you become more mature, then unit economics become important.…

…So as a founder, you really want to have a strong foundation from a unit economics perspective that you feel is repeatable so that if you go out and raise capital and um throw fuel on the fire, you know it's exactly what's going to happen and um it should be additive to your business.…

…Usually all the good unit economics.…

…And we looked at those as the business became more complex across route to market, uh, and segment because the main, the question was where was the growth most durable? We were absolutely looking at unit economics and the deal margins for larger upmarket customers as well.…

…Like you still want to look at the unit economics of the business.…

…B they might have been tempted to increase to push up the customer acquisition costs to increase the revenues, basically reducing their, their margins and overall unit economics.…

…B they might have been tempted to increase to push up the customer acquisition cost to increase the revenues, basically reducing their their margins and overall unit economics.…

…The harsh reality of the unit economics, like the actual pennies it costs to run these machines.…

…If your unit economics work at one dollar per user, they'll work at scale if you keep your pricing disciplined.…

…I'm really focused on my unit economics and my margins and I could see the potential there.…

…And that forced them to be disciplined about unit economics.…

…Um, unit economics, gross margin, net revenue retention.…

…of that and telling you if something is like seriously wrong, uh, something that might have slipped into cracks, uh, where uh, we don't feel that they uh, kind of uh, succeed as much is in like real unit economics.…

…peaker A: One great piece of advice that we got early on that I think was so critical because we knew we would ultimately be in retail, we set up our unit economics as though we were in retail from day one.…

…You know, when you do that, you're in unit economics, they don't work out at all, right?…

…So what role should the CFO play in creating visibility into unit economics at a granular level, especially in a business with this level of operational intensity?…

…While private equity is involved, expectations are higher and the unit economics have to hold up under scrutiny.…

…peaker A: And I can't wait to jump into the unit economics and marketing your customer acquisition costs.…

…You talked about the unit economics here and a focus more on AI as an infrastructure than, than purely an individual capability or capability by capability.…

…Let me give an example, right? When you when you're working when you want to understand the unit economics of an industrial's business, for example, or retail or anything like producing, manufacturing food or or anything any any you know thing that can be sold.…

…Oftentimes that strategy to grow as fast as possible, says, let's sacrifice the unit economics, let's burn money a little bit and then we get to a certain size, then we can kind of figure out the unit economics, we can kind of steer the ship the right way.…

…Then you need to have a way to monetize and make sure that your unit economics make sense for the business.…

…And if you’re in hyper-growth, focus on unit economics because you don’t want to grow yourself into bankruptcy.…

…And the first thing that you always should do is have just like really good control about your unit economics, right?…

…The first is you've got to look at the unit economics of the product that you're selling, of the company, the company's product or service that the company is selling.…

…Let's talk unit economics, let's talk forecasting, let's talk automation.…

…I work with almost 200 brands, has some of the strongest, what we call unit economics out of any brand I work with.…

…And uh, we have profit margins, we have strong unit economics of profit margins of 44%.…

…So certainly, those challenges, I think I see it reflected at exec level in the boardrooms where there's hugely intensified scrutiny on unit economics.…

…We'll dig into your unit economics, identify your growth marketing game, and show you exactly what it looks like to have an expert D2C fractional CFO guiding the implementation of your growth marketing strategy.…

…So you gave um, uh, you said, uh, you gave unit economics, you gave margin.…

…Know your unit economics cold.…

…Which sounds like a liability until you realize that a well positioned brand with strong unit economics can move serious volume at prices that still protect a 20% net.…

…You can't charm your way past bad unit economics.…

…If your unit economics are going to be strong, expansion makes them stronger.…

…They burn through their seed money on expensive marketing campaigns, beautiful office spaces and premature hiring before they have even figured out their unit economics with when the cash Runway runs out, the game is over.…

…from a business perspective, if you're only paying customer acquisition costs on one side of the marketplace, uh, that becomes obviously a lot more attractive to investors, but also just to your unit economics.…

…First strategy and unit economics.…