Midstage Startup Momentum · 2025-05-30 · 23 min
What happens when a business is struggling despite having great technology and a useful product offering? Just find someone with experience building startups to start from scratch. That’s the story of icetana AI, an AI-based security company based in Australia. The company had the technology to be successful, but was struggling to find success. But when experienced entrepreneur Kevin Brown was brought in as CEO and “re-founder,” everything changed for icetanaAI. Kevin joined his old friend Roland Siebelink on the Midstage Startup Momentum Podcast to talk about icetana AI’s unique journey and how he helped put the company on the path to success. How retaining one customer helped save icetanaAI. How to fix a startup that has a dying culture. Why it’s best to keep a small team when doing enterprise sales. Using competitors to educate customers. Measuring business success in non-financial terms.
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