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Product-led growth (PLG)

A guide to the best B2B podcast coverage of Product-led growth (PLG) - the shows and 31 episodes that go deepest, ranked by substance, not downloads.

Product-led growth (PLG) strategies that worked yesterday may not survive today's shifting market dynamics. Episodes with Shir Averbuch on the PLG paradox, Greg Leach on scaled go-to-market models, and Product Fruits' pivot away from PPC playbooks reveal why rigid frameworks fail - and what replaces them. From Benchmark's selective AI bets to MongoDB's $35M-to-$2B trajectory under a leader who rejects playbook thinking, this hub explores how the best operators measure what actually works, test messaging before launch, and rebuild GTM strategy around emerging technologies rather than copying competitor pricing.

Best shows on Product-led growth (PLG)

Best episodes on Product-led growth (PLG)

  1. 25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin

    Everyone Hates Marketers · 2024-04-30

    96 / 100

  2. VC: How Benchmark Picks AI Winners - Max 10 Bets a Year, 5 Partners | Chetan Puttagunta (GP)

    The GTMnow Podcast · 2026-06-24

    89 / 100

  3. 178: Activation Is Broken: Why Most SaaS Teams Get It Wrong (and How to Fix It)

    Move The Needle · 2026-01-21

    87 / 100

  4. Growth lessons from Darren Chait (beehiiv CMO /ex-Calendly)

    Demand Geniuses: Revenue-Driven B2B Marketing · 2026-05-19

    85 / 100

  5. Episode 180: Lifecycle marketing in 2026: How to engage with buyers in AI era with Ashley Faus

    Full-Funnel B2B Marketing Show · 2026-04-20

    85 / 100

  6. Harrison Rose, Co-founder @ Paddle, Goodfit

    Venture Passport · 2024-09-24

    82 / 100

  7. The Future of Growth Is Product-Led with Wes Bush

    Tip Top · 2026-07-13

    82 / 100

  8. Mehul Patel - Prosimo

    Demand Generation Club Podcast · 2024-08-02

    80 / 100

  9. The Go-to-Market Operating Model Built for Scale with Greg Leach

    GTM News Desk · 2026-06-16

    77 / 100

  10. 95 - Unlocking Warp Speed Growth through PLG + SLG with Wes Bush

    B2B SaaS Marketing Snacks · 2026-03-04

    75 / 100

  11. Freshworks CMO Kady Srinivasan on GTM - ICP, Not Product

    B2B Go-To-Market Leaders · 2026-06-19

    75 / 100

  12. Growth ideas for Calendly w/ Kieran Flanagan, CMO @ Zapier

    Tech Bound Podcast · 2023-06-19

    75 / 100

  13. Why your biggest pricing mistake is copying competitors and going cheaper | Mark Walker @ Nue

    saas.unbound · 2026-06-08

    74 / 100

  14. Scaled MongoDB From $35M to $2B - Why He HATES the Word Playbook

    Hunters and Unicorns · 2026-06-24

    74 / 100

  15. Product Fruits: They hit $2M ARR on PPC alone, and rebuilding around AI broke the playbook

    The SaaS Growth podcast · 2026-06-10

    73 / 100

  16. Cracking the Viral Loop: Calendly’s Playbook for Freemium Growth

    The Breakout Growth Podcast · 2025-04-08

    73 / 100

  17. EP63: Overcoming growth stalls

    In Demand · 2026-05-05

    73 / 100

  18. Unpacking Product-Led Growth with Leah Tharin

    Protect the Hustle · 2024-03-28

    73 / 100

  19. Do Websites Even Matter Anymore?

    Don't Say Content · 2025-02-18

    72 / 100

  20. Jyoti Bansal on how Traceable found product-market fit

    Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast · 2025-03-19

    71 / 100

  21. Stop Guessing on Launch Day: Meet Your New Message Testing Framework w/Shannon Kearns

    Product Marketing for You · 2026-05-14

    69 / 100

  22. Episode 73: Michael Ludden, Head of Marketing at ZeroClick

    10KMedia Podcast · 2026-06-22

    68 / 100

  23. Thinking Beyond Playbooks: How to Stay Relevant in a Rapidly Changing World

    Rev Ops Revolution, SaaS, Go To Market, Startups, Tech Growth Revenue Operations Conversations · 2026-04-23

    67 / 100

  24. S7E21 - How AI Will Rewrite SaaS GTM in 2026: Pricing, Efficiency & Sales Automation with Jacco van der Kooij

    Grow Your B2B SaaS · 2025-12-16

    67 / 100

  25. Using Growth Marketing & GenAI to Generate 10K+ Leads a Month! | Marketing Nation Podcast E4

    SaaSBoomi · 2024-03-04

    67 / 100

  26. Orly Stern Izhaki - Building Meaningful Products for SMBs - Trust, PLG, and Sustainable Growth

    The Scalepoint Podcast · 2025-09-30

    66 / 100

  27. AI's Role in Transforming Marketing x B2B Sales, with Mobeen Khan | Sponsored by SearchMaster

    Marketing x Analytics · 2025-12-07

    60 / 100

  28. Rewiring CX: Bill Staikos on Human-Centered AI and the Future of Experience Leadership

    The CX Iconoclast · 2025-11-03

    58 / 100

  29. #235: Why Your B2B marketing Measurement Is Broken and can A.I. help?

    The B2B Playbook · 2026-06-22

    53 / 100

  30. 044 | "Coordinating Price Points as a Key Value Proposition"

    The Product-Led Revenue Show · 2022-06-07

    49 / 100

  31. Ep. 184 - Why Traditional SaaS GTM Collapses in a Self-Service World

    SaaS Backwards · 2026-01-02