Braze VP of Product Marketing, Kelsey Nelson on Growth Product Marketing

Episode notes

Questions covered in this episode: 00:21 Opening Question: Journey into and through product marketing 02:29 How do you define growth product marketing and how it differ from traditional quote-unquote product marketing? 04:29 How do you like to sort through some of the signals to find the right stories to tell to the market? 08:13 How do you empower your team to make informed leaps and how do you build space for them to do it? 10:51 How do you collaborate effectively with the rest of the marketing and product teams? 14:20 For product marketing professionals seeking to join or currently collaborating with your organization, what key skills and strategic mindset transformations have you identified as critical for individual and team's success and growth? 16:43 Is there any book or podcast or blog or anything that you've read throughout that's had a significant impact on your career and helped you out? Want more insights from Kelsey? Check out her Sharebird Profile. Looking to connect? You can find Kelsey here on LinkedIn.

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