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Influencer marketing

A guide to the best B2B podcast coverage of Influencer marketing - the shows and 39 episodes that go deepest, ranked by substance, not downloads.

Influencer marketing spans from leveraging partnership ads on Meta with tools like Webtopia to building personal brands that drive B2B demand, as explored with Vector's VP of Marketing Jess Cook and B2B influencer strategist Kate Strachnyi. These episodes cover monetizing expertise through creator content, using AI as a strategic multiplier, and practical tactics like Instagram automation - showing how founders and marketers can cut through noise by focusing on authentic brand positioning rather than hype.

Best shows on Influencer marketing

Best episodes on Influencer marketing

  1. How Performance Creators Beat Meta's New Algorithm with Mal Chia, Managing Director & Co-Founder at Ecom Nation

    The Partnership Economy · 2026-07-21

    87 / 100

  2. Why B2B brands should be doing influencer marketing with Ishveen Jolly

    The Dave Gerhardt Show · 2026-06-01

    83 / 100

    …Dave [0:15:31]: One of the things that comes up a lot is, like, a lot of B2B marketers believe in influencer, strategy in influencer marketing today, but they often say, like, hey, we wanna do an influencer campaign.…

  3. Inside Dog Haus: A Unique Blend of Casual and Fast Casual Dining

    The Restaurant Technology Guys Podcast brought to you by Custom Business Solutions · 2026-05-25

    81 / 100

    …One last thing that I'd love for you to talk about before we let listeners kind of figure out how they get in touch is, you guys do, it feels like because of your strategy between the influencer marketing, how sexy the brand is, that you guys have unlocked that next generation of consumer where other brands are still stretching to go figure out how to get in there.…

  4. Samsung, Sculpted by Aimee & Barbour: AI, Data and Digital Growth

    The Retail Tea Break · 2026-06-11

    78 / 100

  5. The New Rules of Influencer Marketing with Amanda Brunak | Season 4 Episode 7

    imPRessions: a pollack group production · 2026-07-15

    77 / 100

    …But also, one brand that's doing a really phenomenal job with their influencer marketing is Olipop.…

  6. From SEO to Orchestration: Finder’s Zak Ali on AI, Marketing & Moats

    Revenue Optimization with StatsDrone · 2026-04-16

    75 / 100

    …I think, um, I think influencer marketing is more important than ever again, because of AI, because you don't know if there was any thought or effort put into your product.…

  7. From Customer to Creator: Your New Growth Engine with Jordan Carter, Senior Manager of Affiliate Marketing at SharkNinja

    The Partnership Economy · 2026-05-26

    74 / 100

  8. The Chief Revenue Officer role in gaming: Paul Bowen (CRO at Appcharge) and Dan Laughlin (CRO at Gamesight)

    The Talent Game Podcast · 2026-03-06

    73 / 100

  9. Monetizing Expertise: Kate Strachnyi on B2B Influencer Marketing

    The Business Of Marketing · 2026-07-02

    70 / 100

    …So it's a very niche marketing, influencer marketing agency.…

  10. Meta Ads: Drive More Sales Using Partnership Ads with Christina Bell, Webtopia

    Keep Optimising

    69 / 100

    …Partnership ads are kind of the cool way to do influencer marketing, I suppose, in 2026.…

  11. Charlamagne Tha God Live at POSSIBLE:  “Influencer means impact.”

    Math & Magic · 2026-04-30

    69 / 100

  12. Influencer Marketing, Podcasting Strategy, and Brand Driving Demand with Jess Cook (VP Marketing at Vector)

    The Dave Gerhardt Show · 2026-06-25

    68 / 100

    …Okay, so topic number one is, uh, influencer marketing in, in B2B.…

  13. Ep 47: Office of Two, Audience of Thousands

    Aqua Talks · 2026-06-16

    67 / 100

    …With influencer marketing being such a big component of marketing, destination marketing today, how do you see that in yours, in Murray?…

  14. Scaling Smarter, Not Harder

    Mind The Business: Small Business Success Stories · 2026-01-15

    66 / 100

  15. From AI User to Native Leader with Keith Posehn, CEO at Zorz

    The Partnership Economy · 2026-05-12

    66 / 100

  16. EPISODE 14: Matt Wurst on Startup Marketing, Cutting Through AI Hype, and Wearing Many Hats

    The Last Word on Product Marketing · 2026-02-23

    65 / 100

    …But either way, real validation comes when we let our customers, clients and partners tell the story for us, right? It's like Influencer Marketing 101.…

  17. E-Commerce Evolution in B2B | TGG S3 | Infidigit

    The Growth Genius · 2024-05-31

    65 / 100

  18. James Nord- Founder Fohr

    Inspiring Futures · 2026-05-07

    64 / 100

    …Yeah, you've got a soapbox, and and look, I think that's another thing working against the whole embrace of influencer marketing is you can't win a you know, it's not your idea.…

  19. #59 Influencers, social media, and modern marketing with Jason Falls.

    Nice with Dave Delaney · 2023-07-24

    63 / 100

    …It's an influencer marketing platform, but it's not quite built the way others are.…

  20. Using AI as a Strategy Engine with Sophie Bell

    Crossing the Axis · 2026-03-30

    62 / 100

  21. Creators vs. influencers: Inside the divide (RERUN)

    The Digiday Podcast · 2026-06-30

    60 / 100

    …This is the semantic showdown, the Ali Frazier of influencer marketing.…

  22. The Personal Brand Advantage

    Leadership Beyond Borders · 2026-06-30

    59 / 100

  23. The Evolution of Creator Content

    The MarTech Matrix · 2025-12-11

    56 / 100

    …So we entered product world of user generated content sort of via influencer marketing.…

  24. Ep 41 - From Hidden Gem to High Demand: How Influencer Strategy Is Driving PGEB’s Growth

    Aqua Talks · 2026-04-14

    53 / 100

    …We've been talking to a lot of destinations and CVBs at conferences and meetings over the last couple months and a lot of them were saying influencer marketing is becoming a bigger initiative for them in 2026.…

  25. The Visibility Secrets Every Female Entrepreneur NEEDS to Hear

    Digital Marketing Stories · 2025-08-19

    52 / 100

  26. How Restaurants Can Use Local Creators To Drive More Foot Traffic

    Brand to Table · 2026-05-21

    51 / 100

    …The one that is been hitting constantly and consistently is influencer marketing.…

  27. 108. Automate Your Instagram Welcome Message & Grow Faster in 2026

    Go Get Great · 2026-03-03

    41 / 100

  28. Kennedy Meek | Director of Marketing of Zendrop - Do You Need a College Degree to Succeed?

    9 To Never by Zendrop · 2021-08-16

    36 / 100

    …If you've heard me speak on any form of Zendrop social media in the past, you understand how powerful I think influencer marketing and social media in general is for your online store.…

  29. #147 - B2B Influencer ≠ Thought Leader with James Baldwin, Head of Influence, Asia at Ogilvy

    Finite By Clarity · 2024-04-29

  30. [Greatest Hits] Co-CEO and Co-Founder of FabFitFun: Daniel Broukhim - Innovative Marketing and Content Creation for Enhanced Consumer Services

    How I Grew This: Real Stories of Digital Growth · 2024-02-15

  31. The Evolution of Partnerships and Experiential Marketing with Sam Kimmel, Senior Director of Co-Marketing Partnerships at Hello Sunshine

    The Partnership Economy · 2025-10-07

  32. Inside the Creator Economy with Lindsey Gamble, Influencer Marketing Expert

    The Partnership Economy · 2025-09-23

  33. Why Brand Trust is the Currency of the Future with Brianna Doe, Founder of Verbatim

    The Partnership Economy · 2025-04-22

  34. Jonathan Claydon, CDO at Acceleration Partners, on strategies for successful collaboration in the modern influencer landscape

    The Partnership Economy · 2023-12-12

  35. Companies create more and more content, but there are fewer people watching. Chat with Eric Elkins

    Belkins Podcast · 2023-07-18

  36. How to Build Your B2B Content Strategy in 2025

    Pipeline Visionaries · 2025-06-24

  37. Paula Molinar: Leading Demand-Gen at one of Europe's Fastest-growing Startups

    Demand Geniuses: Revenue-Driven B2B Marketing · 2025-06-03

  38. Driving Brand Growth through Influencer Marketing, with Alessandro Bogliari, Founder & CEO of The Influencer Marketing Factory

    The B2B BRAND180 Podcast with Linda Fanaras · 2024-05-23

  39. How CMOs Use Influencer Equity for Long-Term Brand Value

    The CMO Podcast with Fexingo · 2026-07-17