Why B2B brands should be doing influencer marketing with Ishveen Jolly

Episode notes

#360 | Dave sits down with Ishveen Jolly, founder and CEO of Open Sponsorship, to talk about what influencer and athlete marketing actually looks like for B2B brands - and why it's more accessible than most marketers think. Ishveen breaks down how a $5K March Madness campaign outperformed traditional ads, why your first influencer deal will almost certainly miss on the offer, and how to think about sports sponsorships without a Tommy Fleetwood budget. They get into audience-fit versus story-fit sponsorships, why the goal should never be a landing page click, and why most B2B teams are applying the wrong success metrics from the start. If you've ever wondered how to get into influencer or sports sponsorship marketing without a Fortune 500 budget, this is the episode. Timestamps Join 50,0000 people who get Dave's Newsletter here: Learn more about Exit Five's private marketing community: ***

• Influencer Marketing, Podcasting Strategy, and Brand Driving Demand with Jess Cook (VP Marketing at Vector)48 / 100
• Demand Gen Plays for the Antisocial Buyer63 / 100
• The Case for Influencer Marketing in B2B with Brianna Doe (Founder at Verbatim)54 / 100
• How to Use AI for Content Without Creating Slop with Eoin Clancy (VP Growth at Airops)
• How to Stand Out in B2B Marketing (with Louis Grenier, Author of Stand the F*ck Out)