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Mind The Business: Small Business Success Stories artwork

Scaling Smarter, Not Harder

Mind The Business: Small Business Success Stories · 2026-01-15 · 35 min

0:00--:--

Key moments - from our scoring

Substance score

46 / 100

Five dimensions, 20 points each

Insight Density9 / 20
Originality7 / 20
Guest Caliber13 / 20
Specificity & Evidence8 / 20
Conversational Craft9 / 20

Christy Lee shares her journey building Seventh House Marketing, a Chicago-based creative agency specializing in content creation, social media strategy, and marketing education. Starting as a full-service digital marketing provider offering everything from graphic design to influencer work, she identified that content creation and social media consulting were her true competitive advantage and client preference, then strategically narrowed her focus. This pivot allowed her to scale pricing and service packages while actually improving client value - she shifted from managing all client social platforms to providing strategy and content for clients to execute, reducing their overhead. Lee emphasized the importance of QuickBooks for financial organization and working with professional bookkeepers, allowing her to stay in her creative zone while maintaining business visibility. She brought on interns and part-time staff before hiring full-time employees like Olivia, recognizing that scaling doesn't require immediate full-time hires. The Seventh House Academy emerged organically from community demand for education and resources. Lee's approach prioritizes transparent communication during transitions, ranking clients by fit, and refusing to self-select rejection - principles she highlighted in her Forbes 30 Under 30 advice.

Key takeaways

  • →Pivot toward your highest-leverage services by identifying which offerings clients actually want and where your team excels, then narrow focus rather than trying to serve every market.
  • →Scale pricing and packages gradually while improving client value - shift from execution-heavy services to strategy-focused deliverables that reduce client overhead and justify rate increases.
  • →Hire incrementally starting with interns and part-time staff before committing to full-time employees, and use financial systems like QuickBooks to maintain control as you delegate.
  • →Communicate service changes transparently with clients by showing how restructured packages benefit them, such as reducing their management burden while keeping quality high.
  • →Rank your client portfolio regularly and let go of misaligned relationships to focus energy on A-tier clients who fuel your mission and fill your cup.

Guests

Christy Lee

Topics in this episode

QuickBooksContent creationInfluencer marketingSocial media strategySeventh House Marketingcreative agency scalingclient packaging and pricingSeventh House Academyfinancial systems and bookkeepingForbes 30 Under 30

Questions this episode answers

How do you transition clients from one service offering to a higher-priced package without losing them?

Christy communicated transparently about what clients would receive, then showed how the new structure actually benefited them - for example, shifting from full social media management to strategy and content creation meant clients only had to handle posting, reducing their overhead while they got higher-level work from the agency.

What are the signs you need to pivot your business model and stop offering certain services?

When you hit capacity across all services and can't take on more clients, you face a choice to hire more people or raise prices. Christy analyzed which services clients gravitated toward most and which ones her team excelled at, then focused the business around those offerings.

Should you hire a full-time employee or start with part-time and interns when scaling?

Christy recommends starting with interns and part-time staff if it fits your business, rather than diving straight into full-time hires. This lets you test workload and team fit before making larger financial commitments.

Why is QuickBooks important for a creative agency founder who isn't financially savvy?

QuickBooks presents financial data in an organized, digestible way that allows even non-numbers-oriented founders to maintain visibility and agency over business finances, especially when working alongside bookkeepers and accountants who use the platform.

How did the Seventh House Academy come about and what problem does it solve?

The Academy emerged from community requests for more education and resources rather than being part of the original business plan. It addresses gatekeeping in the marketing industry by providing education on marketing, social media, and entrepreneurship.

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

9 / 20

The episode delivers moderate insight density with some useful tactical advice (pivoting services based on customer demand, packaging strategies, hiring interns before full-time staff), but much of the conversation relies on broad platitudes about scaling, dreaming big, and not limiting yourself. The hosts repeat generic frameworks (nine growth strategies, automation, diversification) without deep exploration or data. Christy's core insight - that a business pivoted successfully by narrowing focus to its strongest offering - is valuable but underdeveloped; the hosts don't press for specifics on metrics, timelines, or financial impact of the pivot.

I actually pivoted to then focus on the organic social side with the content and the social media and the consulting there because that's what our consumers really loved.
Potentially we were fully at capacity for all of our services, and I feel like there's two routes you can go. You can hire more people or you can raise prices.

Originality

7 / 20

The thinking here is largely conventional: automate tasks, diversify revenue streams, focus on customer retention, hire gradually, pivot based on market feedback. These are standard playbook moves discussed on hundreds of business podcasts. The astrology-based naming (Seventh House) is a personal touch but adds no business insight. The hosts lean on recycled frameworks (the nine growth strategies list, the 'don't be perfect, just ship' mantra) and don't challenge Christy with contrarian questions or push her toward first-principles thinking.

So whether you have a delicate flower or a robust cactus, you're going to want to take care of it and keep it alive and thriving.
It doesn't have to be perfect for you to just start it and go do it.

Guest Caliber

13 / 20

Christy Lee is a relevant operator - she built and scaled a creative agency from solo work to a team-based business with multiple revenue streams, and she's been recognized on Forbes 30 Under 30. However, her seniority and track record are not deeply probed or validated in the interview. She's not a household name, her agency's specific revenue scale is never mentioned, and the hosts don't establish the magnitude of her achievement relative to industry peers. She's a credible practitioner but not a marquee guest, and the interview treats her more as an inspirational story than as a peer to interrogate.

Recently I add on Forbes thirty under thirty.
I started out as a contract per project graphic designer and I left the company as chief marketing officer. So I had a lot of growth within that three years.

Specificity & Evidence

8 / 20

The episode is thin on hard numbers and concrete examples. Christy mentions bringing on one full-time employee (Olivia) and hiring interns and part-timers, but no metrics on client counts, revenue figures, growth rates, or package pricing are disclosed. The example of pivoting from full-service to content/social/consulting is vague; no numbers on service mix before/after or financial impact. The academy is described as generating 'passive income' but no user counts, course pricing, or revenue contribution are given. The hosts ask about scaling but rarely follow up with 'how much' or 'by what percentage.'

I think my biggest win this year has been bringing on a full time employee.
we now focus more on the strategy side and the content creation side and not so much of the management portion

Conversational Craft

9 / 20

The hosts are warm and encouraging but lack rigor in their questioning. They set up good topics (pivoting services, pricing changes, client retention) but rarely dig deeper or ask for specifics. When Christy mentions scary pricing decisions, the hosts don't ask what her actual price increases were or how many clients churned. When she mentions the academy, they don't ask for user metrics or course completion rates. The hosts are more interested in affirming Christy's story and sharing their own anecdotes than in pressing her for concrete details. Follow-ups are infrequent and softball.

You've gone from you know, working in a job to now being a job creator, and I think that's an incredible powerful shift.
I mean I have so much hope for the future. If this is what gen z looks like, like'll y'all make my millennial heart so proud.

Conversation analysis

Computed from the transcript - who did the talking, and the words that came up most.

Most-used words

marketing25seventh18house18clients17social17christy15media15quickbooks13different13scaling12sure12creative11content11start11love10perfect10

Episode notes

Growing your business can sometimes be harder than getting started. In this episode hosts Jannese Torres and Austin Hankwitz share their own experiences regarding professional growth and then chat with Christy Lee who founded a Chicago-based marketing agency called Seventh House Marketing . Christy was able to do what few others have done and actually scale a business in a historically unscalable industry. You'll get her insider tips on how she grew strategically - by making targeted moves and even scaling her business downward so that she could position herself to spring back up higher than before. This episode is filled with pointers, advice, and uplifting stories. Check it out! To learn more about how you can outdo it with Intuit QuickBooks, visit: quickbooks.com/mtb See omnystudio.com/listener for privacy information.

Full transcript

35 min

Transcribed and scored by The B2B Podcast Index.

WEBVTT - Scaling Smarter, Not Harder Ruby. The views, information, and opinions expressed during this podcast are solely those of the individuals involved and do not represent those of Into It QuickBooks or any of its cornerstone brands or employees. This podcast does not constitute financial, legal, or other professional advice or services. No assurance is given that the information is comprehensive, accurate, or free of errors, and the information presented is for information purposes only.

Into It QuickBooks does not have any responsibility for updating or revising any information presented. Listeners should verify statements before relying on them. Hey everyone, and welcome to another episode of Mind the Business Small Business Success Stories, a podcast brought to you by Into It QuickBooks and Ruby's Studio from iHeartMedia. I'm Austin Hankwitz, host of the Rich Habits podcast and co founder of Wits Ventures.

I also make TikTok videos about personal finance and investing. Janise torres here, author of financially Lit, The Modern Latina's Guide to level up your de netto and become financially Poleosa and you may also recognize me from the other award winning podcast I host called jokierro din Netto. Happy to be here, on another fantastic day to talk business. Another fantastic day it is.

It is a fantastic time to talk about scaling your business. And you know, I love talking about growth. You can think about a business like a plant, right. Some are big, some are small, but they all need time and care to grow properly.

And that is a perfect analogy. So whether you have a delicate flower or a robust cactus, you're going to want to take care of it and keep it alive and thriving. And there's a bunch of strategies that people use. Personally, I'm a big fan of streamlining aka simplifying as much as you can where you can, and that includes automating tasks as well.

I have streamlined my financial operations by using quick books so that I'm auto categorizing stuff and I don't have to go in there manually. And I've also taken the opportunity to use AI to automate and reduce overhead and enhance my productivity as a business owner. How about you, I'm right there with you, Jeni's I am both automating and streamlining my own business and those are just great points all around. Because QuickBooks is an excellent tool for all of that.

With your data all in one place and confidence that it is actually accurate data, you can make smarter decisions about the future of your business as you scale. Another important aspect of being able to scale your business is making sure that cash flow is well managed. Keep track of what you have coming in to make sure that your growth doesn't outpace what you spend. But you also want to make sure that you're not staying stagnant either, So be sure to check out QuickBooks to get all of your money in money out data in one place, and use AI powered insights on your customizable financial reports to help enhance profitability.

Now, when it. Comes to cash flow management genis I'll tell you what. When I was scaling my business, that was one of the hardest things because on one side, you're like, Okay, I need to hire more pe, I need to invest in this new software, I need to go buy this new equipment. But okay, wait, when am I going to get paid from this client?

And I have to you know what's that phrase borrow from Peter to pay Paul. You don't want to do that when it comes to business. So cash flow management is absolutely paramount, and I'm really excited to learn more from today's guest, Christy Lee, as it relates to cash flow. Before we hop into this awesome conversation with Christy, let's talk a little bit more about how we've scaled our own businesses.

So an important thing for me as I was transitioning into motherhood this year was putting processes in place so that my business could actually earn income without my active participation. So I've put some of my offers on evergreen status, which basically means that people can buy them whenever, wherever, and I don't necessarily have to do a hard launch. And that's been really key for me to be able to continue to bring in business and bring in money without me having to actively teach or coach or do anything else inside of the business.

So I think that's a really important part of scaling, is just making sure that not all of the money that you're earning has to require you actively participating. I love that example, and I'm right there with you when it comes to scaling my business specifically, that meant different offerings, right, So in the beginning, it was one or two ways that my business would generate revenue. Now we're up to four or five, and so over the last several years now I've been able to say, okay, this works now, but how do we begin to diversify revenue away from this?

You know, if it's the marketing budgets of these corporations or whatever it is, diversifying your offerings is huge. And then not just that, but also understanding how important it is to retain customers and clients. Right, we all know customer acquisition takes a long time, sales cycles, relationship building, taking people out to lunch, having these meetings, you know, talking about packages and services and things like that. But once you have a client, retaining them should be easy.

You're just good at what you do and they keep on coming back for more. Absolutely, this episode is going to be jam packed with growth strategies for your business. So I'm excited for yall to tune in. Let's do it, Genise.

So today's guest comes with a lot of passion for her work. Christy Lee was in college when a spontaneous desire to take a graphic design class planted a seed that would eventually blossom into a full blown creative business venture. As Christy leaned into her creative side, she fell in love with the diy aspect of it and further taught herself using YouTube tutorials in Google articles. What started as a random interest turned into a career as she landed a role as the chief marketing officer for prominent e commerce jewelry company.

She wore a bunch of different hats and created standout campaigns and two successful ambassador programs. After making a name for herself in the corporate world, she decided to leave it all behind and follow her dream of starting her own business, and shortly after that, Seventh House Marketing was born. Christie's story is unique because she has excelled at scaling a historically unscalable business. Right, that's right.

She took an established industry and turned it right on its head. She's navigating scaling up and down, and her story is absolutely incredible. Let's give a big welcome to Christy Lee. Christy, thank you so much for joining us on this episode.

I'm excited to be here. Now, before we jump into the nitty gritty, walk everyone through what Seventh House Marketing is. Yeah, So, Seventh House Marketing is a creative agency. We're based in Chicago and we specialize in content creation, social media strategy and consulting.

We also have our Seventh House Academy, which is our educational resources on all things marketing, social media, and entrepreneurship. Pretty much telling everyone how we got to where we were and giving them resources to do the same. Wow, we are going to have a great conversation, is what it sounds like. So let's dig in.

Give us some insight into the origin story of Seventh House Marketing. Well, where does the name come from. The seventh House in astrology is the house of relationship, and that can be you know, romantic relationships, friendships, and also business relationships. And something going into this business that I really wanted to prioritize and make a parent to others is that I really value the relationship that I have with my clients.

Obviously, we're all in this to have a monetarily successful business, but even more important to me is being able to do what I'm passionate about and really making a difference in my client's businesses. So relationships are paramount to me. And then in the Seventh House, each house is assigned in astrology sign, So if you know your monthly birth sign, I'm a Libra and the seventh House is assigned to Libra, So I thought that was a good little coincidence there. And I also was born on the seventh of the month and it's my lucky number.

So lots of small coincidences. I guess you can't say there's a super deep meaning. But I am a very big believer in fate and signs and things like that, so I thought it. Was a fit.

I mean, it sounds like you manifested a super successful business. So we'll take all the astrology tips you got. To send me your birthday time place, and I'll do all your astrology. You got it.

I love it for it, all right. So we all have that first moment as founders where we're like, uh, I think this is working. For me. That was actually launching my first course and making twenty five thousand dollars in five days.

I was like, oh, I think this is working. So what was that first big win for you? I think my biggest win this year has been bringing on a full time employee. I think there has been so much growth that has happened prior to that, but it's hard to see when it's just you doing the work.

But when I was able to bring on my full time girl who has been with me for almost a year now. Shout out Olivia. She really allowed me to change the lens in how I look at the business and think, Okay, this is becoming something that's more than me and something that I can grow and to be something massive. So something that I find really inspirational about your story is that you were absolutely excelling in your corporate job, which might actually make people feel complacent and want to stay put, but at you, you still went out and carved out your dreams.

So tell us a little bit about how you made that decision going from wait, I'm doing pretty good in my career two, No, I'm going to go follow my dreams with Seventh House Marketing. So I've always been in kind of the entrepreneurial mindset, but I also loved being creative in the marketing. Side of it. So I guess post grad, I went the corporate route and I got a job freelance graphic designing and contract work.

From there, I was brought on corporate in my position, and I had an interesting story because I started out as a contract per project graphic designer and I left the company as chief marketing officer. So I had a lot of growth within that three years. Learned a ton, but I also always knew that I wanted to do my own thing in marketing. I wasn't sure exactly what that would look like, but I kind of had a dream to do something creative and start some sort of creative agency.

And I actually thought I would start it right out of college, but didn't end up being my path. Wanted to explore other things before that. And then yeah, once I was kind of ready to make the leap, I made a jump and then I started something Tel's marketing. That's fantastic.

I actually came out of the corporate world too, so props to you for getting out and building your own business. First off, I'm curious for you how much planning went into you making the transition from your corporate role into now launching Seventh Thouse Marketing. Yeah, so initially I thought that I wanted to plan for six to twelve months while I was at my corporate job and kind of prep But like I said, an opportunity came and it felt like the right time, so I made the leap.

I took about a month or two to really just prep the bare bones foundation of what I needed in order to launch, just get it live. I feel like that's also something that a lot of people think that you need to do, is make it perfect for launch. But for me, I knew I just needed to get it live and then it would adapt and I would have a billion iterations from there, but it really just needed to exist in order to be good. So I would say I took that month or two to do the branding, build out, strategy, content, build out my packages, and it has changed so much since then.

One of the things too, that we have to wrap our heads around once you're out here running your own business is that huge learning curve that comes from just having one job in the corporate world having all the jobs. Right, so you went from creative designer to now wearing all the hats. You're now bookkeeping, payroll, taxes, all that stuff. Can you talk to me about how quick Books has helped you with that transition.

Yeah. So, I'm going to be completely honest. I'm not the most like financially savvy numbers person. That's why I'm on the creative side.

Obviously, I leave that to the professionals. I have an amazing accounting team of bookkeepers and tax accountants that really helped me with all things related to the financials of the business. So they use QuickBooks to keep track of all our books. But I will say that it QuickBooks has really allowed me to see our numbers in our books in such a digestible, organized, easy to understand way that even a creative like me really is able to feel like I have agency over where the financials are in our business and what the strategy is there.

So definitely important. And I'm also such a believer in strong systems, whether that be on the financial side, on the marketing side. Really just building strong foundational systems is really important and QuickBooks has definitely allowed us to do that absolutely. I hear from a lot of business owners.

You know, I'm not good at math, so the financial stuff stresses me out. And it has nothing to do with Matthew All. It's all about the systems. And QuickBooks has business tools, third party migrations, AI agents.

You can get all of the information that you need all in one customized dashboard, so it really takes the guesswork out of it. And I think this is also a good reminder, based on what you just shared with us, Christy, that you don't need to necessarily do everything in the business right. There are tools, there are people that you can bring on so that you can stay in your creative zone of genius and help the business grow. Definitely, something you mentioned that I think every entrepreneur needs to take to heart is it doesn't have to be perfect.

You just have to put it out there and then once it's out there, you can iterate on it. You can make it better, you can make it perfect. So talk to me now about putting yourself out there via seventh House marketing and then scaling that business over time. How you navigated the different types of services.

How did you come up with different types of packages and different ways that you're able to scale your business over time. Yeah, I guess I'll start by saying, I am very much someone who is open to learning all the time, and I'm never going to be a person who acts like I know everything, So, you know, learning going from a corporate role to then being a business owner and having to be responsible for all these different areas of the business. Google was my best friend. A lot of the things that you just kind of have to figure out along the way.

I found a way to just do it even if I had no idea how to start. I also believe in adapting along the way, consistently adapting to what your consumers want and what works. So we actually started as a full service influencer website, graphic design, social media, pretty much anything related to digital marketing we offered. And then over time I realized that our hero service was really content creation, social media and consulting, and that's what most of our customers were gravitating towards and what we turned out to be really good at.

So I actually pivoted to then focus on the organic social side with the content and the social media and the consulting there because that's what our consumers really loved. And that also allowed me to scale at a very quick rate because I was leaning into the things that not only we were great at, but our customers wanted as well. So that allowed us to bring our packages from you know, small monthly retainers to these larger packages that allow us to work with huge brands. That's incredible.

What were some signs that you saw that made you realize you needed to change your services in order to grow your business, because I think this happens for a lot of entrepreneurs. They hit like that income cap, they reach a point where they can no longer serve any more clients. You know, they've kind of maxed out their capacity, and so the only option is to, you know, either raise your prices, change your packages, and things like that. So take us behind the scenes of like, where were those first signs or symptoms that you realized, Okay, we need to change the business model here.

Potentially we were fully at capacity for all of our services, and I feel like there's two routes you can go. You can hire more people or you can raise prices. And I decided to do both. Started out on a small scale, so shifting a few packages, not raising prices you know, a ton, but also shifting a few of the services as well, the individual offerings that were in each service, packaging, and I also started by hiring interns.

I didn't dive right into full time, which is actually something that I would recommend to start by hiring interns and part time people. If it fits for your. Business, then don't just dive in right away if it's not needed. So what I did was packaging, and then I also started by hiring interns, which then led to part time employees, and now I have full time employees on my team too.

So when Seventh House started, you had smaller accounts, you did a lot of the day to day social media management, and now as your clients have grown, you've had to pivot away from kind of the stuff that made you famous, right, So how do you deal with that transition when you're telling clients, oh, you know, we're not going to be offering these services anymore, or prices are going up, but you're able to help them like see that change in st DA on right, Because I think that's a big fear for a lot of people when they are thinking about repackaging their offers.

Increasing prices is potentially losing clients. So how do you manage those relationships to help them understand like you're actually getting more for your money versus you got to pay more. Definitely, Yeah, customer experience has always been top for me. I feel like our agency is any unique position because we're a boutique agency, but we also operate on a high level and we the quality of work that we put out is up there with some of the big agencies.

So I think customer service and really making sure our clients are happy and giving one on one kind of attention is really important to me. So when we were making that transition, it was definitely a slower transition, you know, step by step, not it didn't change overnight. But something that I communicated to them is, you know, one full transparency of what they're getting with these price changes and these packaging changes, and also, like you said, saying that it would be in their favor because for a lot of my clients in the past, before we had switched our packaging structure, they were monthly social media management clients, which meant we managed all of their social media platforms in addition to creating the content and doing the strategy.

Since we have shifted our packages, we now focus more on the strategy side and the content creation side and not so much of the management portion, which meant they would be able to get more work for essentially less money because they would then be able to bring someone in house. They could hire an intern, they could you know, use one of their employees to simply post the content, but we would provide everything else, so all they have to do is copy and paste it and have it go live.

So a lot of them actually responded really well to that because they knew it would be in their favor. How scary was it to make these changes, you know, because it's never easy to make a pivot in the business. You never have one hundred percent guarantee that it's going to be a good idea. Tell me about the mindset stuff that you had to navigate when you were making these chain and also how did you weigh out those pros and cons?

Yeah, I mean it was definitely scary. I knew the changes were necessary, but it is scary to kind of put yourself at a certain dollar value and wonder, you know, is am I worth this much? Are the Is my work worth this much to people? But I did know that it was necessary and I knew that we had to do it, but it was scary to think, you know, will people want to pay this?

Will people think it's worth it? I always want to make sure that people are getting their money's worth and they feel very satisfied and happy with the work that we provide, So that was definitely a concern of mine. I think definitely one of the pros and cons that I weighed was do I want X amount of dollars for this package this month, or do I need to turn that down in order to support our larger vision of where we want this business to go long term. So you definitely have to say no to opportunities if it doesn't support your overall your long term vision.

But it is necessary and definitely hurt when you're saying no to a check. Yeah, most definitely. I mean I remember talking about this with a couple of my entrepreneurial friends, and it's just like something I try and do once a year as I sit down and I look at my clients and I rank them A, B or C. And if it's an A client, rock and roll love working with you.

If it's a B client, it's like, Okay, maybe you know, you're fun to work with, but I don't really enjoy it. But and if it's a C client, it's like, listen, I really do not enjoy working with this this company or this person, and not personal. It's just like the day to day back and forth is overwhelming sometimes and being able to rank your clients like that, let go of the clients unfortunately, let go of them that you know, do not fill up your cup on a daily basis or aligned with the mission of your business over a long period of time, and then focus those efforts on those A clients and sometimes the B clients.

Just the rewards on the back end of that are just so powerful. I love that. Recently I add on Forbes thirty under thirty. So one thing that people have asked me is, you know, what's one piece of advice that you would give.

I would say, top of mine. My top piece of advice that I gave that I posted was never be the one to say no to yourself, which is very similar. Never be the one to close opportunities and close the door on yourself, because so many people are going to say no to you in business and in life, and you're going to get so much rejection. So why add to that and do yourself a disservice.

You're going places, Christy. I'm going to buy stocking Christy early. I'm gonna be an early investor right here into Christie. She's going places.

I love it. Congrats also on the Forbes thirty under thirty. That is it's a massive achievement, really really exciting. Thank you so much.

It's been my dream forever. So I was very excited about it. Felt surreal. All right, let's talk about this academy.

So you've added an academy element to your business. What inspired that idea? Yeah, So the Academy was actually not in the initial plan for the business. It grew out of a need of our community and something that our community had asked for.

Initially, we had our seventh house marketing kind of brand page. Social media is where we provided social media and content creation, education and tips and value there. But we really saw a need and got tons of requests from our community to be providing more and that they wanted to learn more, they want more resources, and so that's kind of where the Academy was born. There's a lot of gatekeeping in our industry, so we like to say we're your anti gatekeeping Internet big sisters, and we provide education and resources on pretty much everything marketing, social media, entrepreneurship related.

And we've gotten really good feedback about it so far. You know, that's brilliant. So you're talking about now diversifying your offer suite right or your product suite, which I think is such an important part of scaling your business, right because you start off offering these like high ticket packages for big businesses, but there are small, you know, mom and pop businesses, even individuals who are also interested in the marketing business, but maybe don't have the capital to hire your company as an agency.

And now you've provided new resources that are at a different price point, a different level of access, and now you're able to you know, serve even a bigger population. So I hope everybody's listening to the gems that are being dropped here. I know, Austin, you're going to dive more into this academy with Christie, so over to you. No, I just want to echo what you had just shared, right, because it is so important to diversify your revenue as a business owner across different sort of customer profiles.

Right, So in the beginning, to your point, Christy, you're rocket and rolling with these high ticket sales items as it relates to your marketing campaigns and packages, and you are essentially obedient to the marketing budgets and just the spending budgets of these companies. Right, But we all know that budgets change, different types of things can happen, and so being able to now diversify away from just these corporates to maybe individuals that follow you, right, tens of thousand I think of eighty five thousand followers or something right now on TikTok.

Right, there's people out there that want to start their own marketing agencies, or there's people out there that are small business owners to Genese's point, where maybe they can't afford that larger ticket price, but they do know, Hey, if I get this all access bundle for a couple hundred dollars, I can learn more about social media marketing from my own business, and I can implement some of these different types of services and ways to grow my own business without having to fork over so much money because I'm just not there yet.

So it's so powerful to have different types of levers to pull in no matter who your customer is, different price points. So tell us more about these toolkits and what you've built so well with this academy. From a revenue perspective, the toolkits the academy has been amazing because it allows us to provide the information that so much of our community is asking for but we aren't able to give attention to because maybe their budgets are smaller or they're just looking. You know, we don't have enough manpower to handle all of the requests, especially on our website inquiries when people inquired to work with us sometimes we're at capacity or we just can't accommodate.

So this has been incredible because we're able to create this passive income product that is very useful to our clients that they are able to learn a lot from and they're able to use and implement into their social strategies, but while also kind of being able to balance and respond to them all. So that's been great. We started out with a group of toolkits, and toolkits are essentially resources that you can apply to your strategies, whether that be a content calendar template or shotless template, or even a guide on how we create content.

Those have been really great too, and they've been very popular with aspiring marketers and freelancers too. And then we're hoping in twenty twenty six to launch courses that will essentially break down how we got to where we are and how we're able to work with such high ticket clients and work on such big projects. So we're really trying to lay it all out there. Like I said, we don't like gatekeeping, so we're really trying to provide as much information to people as possible and make it as affordable and accessible as possible as well.

So Christy, it's scaling a historically unscalable business. You have achieved something that very few people in your industry have been able to do. So would you share your biggest takeaways with your journey and the moves that you've made that you would want other founders to potentially, you know, marinate on as the keys to success. Yeah.

I think the first thing I would say is never let anyone tell you what your limits are. I always like to say, don't put your limits on me. I think that this business can, you know, take over the world if we want, you know, like, there is so much potential for this and looking forward, I have so many things that I want to work on. I want to focus on building our community.

I want to focus on building courses for our cat me. I want to continue providing amazing product to our clients that work with us on content and social media. So I see so many paths that I want to grow with this business, and I feel like this guy's the limit. Yeah.

Yeah, You've gone from you know, working in a job to now being a job creator, and I think that's an incredible powerful shift. Christy, it has been such a pleasure to have you here. Thank you so much for sharing all of your wisdom, all of your lessons and let us know where we can find out more about Seventh House Marketing police. So our handles on all platforms are seventh House Marketing and seventh House Academy, and you can also visit us on our website at seventh Housemarketing dot com.

But thank you both so much. This has been absolutely incredible. Thank you for having me, and this has been great. There you have an incredible entrepreneur who's under the age of thirty on Forbes doing it right here in front of all of us, dropping the gems.

I just I can't get enough of Christy. How awesome was that interview? I mean, I have so much hope for the future. If this is what gen z looks like, like'll y'all make my millennial heart so proud.

So, Jennie's give me a couple big takeaways that you got from Christy's conversation. Honestly, I mean it was a masterclass in scaling your business. If I'm being quite honest, I wish I had had just a fraction of the advice that she shared on this podcast. For me.

I think the biggest one was realizing that just because you can offer it doesn't mean that that is the best thing you can offer, right, And I think the key to really scaling your business and your income is identifying those highest return on investment activities, those things that are like the thirty thousand dollars problems that you're solving versus the three hundred dollars problems, like that's where the money's at. I totally agree with you, Janie's some of my biggest takeaways.

The first one is is it doesn't have to be perfect for you to just start it and go do it. Just put it out there in the world, you know. I think that's a mistake a lot of people make, is they want to perfect their business plan or have a perfect website or a perfect offering or a perfect something before they start their business. When an actuality Chrissy's like, listen, we threw it out there, we reiterated on it, we made sure it worked over a long period of time.

And then the second thing that it's just I'm telling you this is this was major for me in my own entrepreneurial journey, which was just being resourceful. Right. She talked about how she was reading a bunch of articles she was on YouTube. She's trying to figure this stuff out.

It's like all that information out there is completely free. It's accessible. It is, you know, attainable. Anyone can go find it.

They just have to put in the work and have the desire to want to learn. Yeah. Absolutely, And I think the biggest lesson I learned from her is that there's no necessarily right one way to do it right. This is a you're building a path that doesn't exist when you're starting a business, and so the thing you start with is not necessarily going to be the thing that you end with.

And so I think it's a just a really great reminder that there is no perfect recipe for success. It's really just like testing things and seeing what works. And Christy nailed that absolutely to a tea, I think, and I mean not to mention she's just like such a positive person and I love to see what good things happen to good people, you know what I'm saying. Absolutely, And speaking of making things happen, let's put this audience to work, all right, listeners, time for some homework, Denis take it.

Away all right. First, I want you guys to analyze all of your current day to day tasks and reevaluate if any of them or all of them can be automated. Next, you need to look at your current cash flow and determine if you had to make a move to expand immediately, would you be capable of doing so? And if you are, then why not make that move right now?

And if you'd rather do something else than make a plan for that based on your current cash flow estimates. Now it's time to get into dream mode. I want you to determine where you would want your business to be if you had all the money and options in the world, and then work backwards from there to determine what's doable in fifteen years, ten years, five years, one year, maybe even tomorrow. Denis, I love to dream and it reminds me of that quote, which is entrepreneurs tend to overestimate what they can achieve in one year, but underestimate what they can achieve in ten.

So don't be limiting in your excitement there as to what is actually doable in your business now. Overall, as you go to achieve those goals, make sure that you are following and utilizing all nine of these growth strategies. Number one, of course, to develop a clear growth strategy in and of itself. Number two, focusing on customer acquisition and retention.

Number three. Innovate and diversify your offerings. Number four. Build strategic partnerships.

Number five. Optimize operations and efficiency. Six secure funding for expansion, seven, invest in your team, eight leverage data and analytics, and nine adapt and be agile. And for even more business tips, make sure that you check out the quick Books blog because y'all so many gems dropped in there too.

Denise, give me one of these big dreams that you're excited to scale your business toward in the future. If it's one year, five year, ten years, fifteen years, who knows. Ooh, So I am planning to scale my speaker income stream. So, as y'all know, I wrote a book and so I am really looking forward to pitching myself more, doing more public speaking.

It's actually forcing me to confront some imposter syndrome and some like public speaking fears. So I figure, you know what, if it's not going to kill me, I'm going to do it. You've done public speaking in the past, I've seen you've You've rocked it. I have, But you know, I'm just trying to get better at it.

And so that's my goal for the next year. How about you, oh man, My goal for the next couple of years here is to really hone in on the SPV side of investing. Right. We recently launched the world's first multi asset SPV to the public through our podcast Rich Habits, and we allowed all these people to invest into SpaceX Perplexity and XAI that would not have had the opportunity elsewhere.

And that was just being able to do something for the first time like that was insane and it really lit a fire inside of me to say, hey, let's do more of these, Let's let's get more of this stuff out there, and you know, offer these types of opportunities to not just the uber wealthy, but also people that want to learn and take some stabs at investing in the future. I love that is the heart of entrepreneurship. It is really leading into the creative things and knowing that anything is possible, y'all.

So that is it for today's episode. You can find me on social media at joqierro Dineta podcast. And you can find me at Austin Hankwitz. You can follow into it QuickBooks on all social media at QuickBooks.

To get the tools you need to start, run, and of course grow your business. Head to QuickBooks dot com slash m today. Don't forget to follow this show wherever you listen to podcasts so you can stay up to date on future episodes. We also want to hear from you, so be sure to leave us a rating and a review.

See you next time. This podcast is a production of iHeartRadio's Ruby Studio and Into It QuickBooks. Our executive producers are James Foster and Ryan Martz. Our supervising producer is Meredith Barnes.

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