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ICP (Ideal Customer Profile)

A guide to the best B2B podcast coverage of ICP (Ideal Customer Profile) - the shows and 37 episodes that go deepest, ranked by substance, not downloads.

These episodes explore how modern B2B operators are rethinking customer targeting and messaging as traditional GTM playbooks become obsolete. From Splunk's $10B IPO strategy to MSP prospecting systems that drive 8 visits a day, you'll hear directly from founders and practitioners about defining who your best customers actually are and reaching them through channels like YouTube and fractional CMO models - rather than relying on outbound volume alone.

Best shows on ICP (Ideal Customer Profile)

Best episodes on ICP (Ideal Customer Profile)

  1. Why ABM Doesn’t Work (and How to Fix It) - Andrei Zinkevich

    RevOps FM · 2024-12-03

    94 / 100

  2. I asked 5 brands why they sponsored this 30,000 person event

    Sponsor Magnet · 2026-05-18

    92 / 100

  3. CRO Role Hot Takes with Bridget Winston

    The CRO Spotlight Podcast · 2026-04-15

    88 / 100

  4. 176: Why Headcount≠Growth: The 3-Lever Sales Planning Formula Every CRO Needs (w/ Dougie Loan, SourceWhale)

    Move The Needle · 2025-11-12

    88 / 100

  5. Inside the Growth Story of Reaching Profitability as a Fintech (and the Marketing Strategy Behind it) | Gregory Aubert & Edvin Pauza, Yapily

    Market Like a Fintech · 2025-11-26

    87 / 100

  6. Stop Spamming, Do This Instead (w/ JB Daguené, CEO of Evergrowth)

    The Revenue Formula · 2025-09-23

    87 / 100

  7. Lessons in RevOps From Pardot, Terminus, and Beyond - Mallory Lee

    RevOps FM · 2024-11-12

    82 / 100

  8. Harrison Rose, Co-founder @ Paddle, Goodfit

    Venture Passport · 2024-09-24

    82 / 100

  9. What I Wish I’d Known About Sales With Tom Happe

    B2B Sales Playbook · 2026-07-10

    79 / 100

  10. How Splunk Scaled to a $10B IPO: Tom Schodorf’s GTM Playbook for Founders

    Built Not Born: The Startup Go-To-Market Podcast · 2026-06-30

    78 / 100

  11. Why Your Events Aren't Driving Revenue (And What Your GTM Strategy Is Missing) | Epic Events by vFairs | Eddie Reynolds

    Epic Events by vFairs · 2026-06-10

    78 / 100

  12. Best of Build Mode: Think like a VC

    Equity · 2026-07-03

    78 / 100

  13. From Listicles To Lead Gen: How Modern SEO Actually Works

    MEDIASCAPE: Insights From Digital Changemakers · 2026-03-25

    77 / 100

  14. Part Three: The Revenue Logic of Customer Obsession

    C-Suite Sales & Marketing Perspectives · 2026-07-08

    77 / 100

  15. Why your outbound is missing the mark (it's not your reps, it's your strategy) - with John Barrows

    Closing Time · 2026-05-11

    73 / 100

  16. #334 Keenan - The Two-Step Sale System That Closes Anyone

    Kickoff Sessions · 2026-06-09

    73 / 100

  17. Stop the Blame Game: How Sales and Marketing Can Win Together with Nick Jones & Max Childs

    Spotlight on B2B Marketing · 2026-07-22

    73 / 100

  18. Episode 48 - 8 Visits a Day: One MSP Prospecting System That Actually Works (w/Guest: Aston Fortuna)

    The MSP Sales Podcast · 2026-06-29

    72 / 100

  19. ABM From a Product Marketer's Perspective - A Conversation with Rob Young

    ABM Done Right · 2026-05-21

    72 / 100

  20. Episode 13 Jason Miller: The Problem with B2B Value Propositions, Positioning & Messaging

    The Problem With B2B Marketing · 2025-10-16

    71 / 100

  21. Inbox Gold: Turning Emails Into Revenue

    SaaS Stories · 2026-02-08

    71 / 100

  22. What Marketers Lost When AI Took Over | Belkins Podcast Episode #18

    Belkins Podcast · 2025-11-04

    68 / 100

  23. The Formula for Standing Out in the Age of Infinite Content, with Debbie Millman & Christina Bottis | Ep. 430

    The Marketing Millennials · 2026-07-03

    68 / 100

  24. Using Growth Marketing & GenAI to Generate 10K+ Leads a Month! | Marketing Nation Podcast E4

    SaaSBoomi · 2024-03-04

    67 / 100

  25. The Old GTM Playbook is Officially Dead: What Forward-Thinking Founders Are Building

    SaugaTalks · 2026-07-01

    65 / 100

  26. Episode 217: Rewriting the B2B marketing rules with Nick Mason, CEO & Founder, Turtl

    B2B Marketing Podcast · 2026-06-09

    64 / 100

  27. Refocusing Your LinkedIn Content For Your ICP | Daniel Murray

    Mastering B2B Marketing · 2022-12-16

    60 / 100

  28. Tera Gillen: Sustainable Growth, Revenue Retention & the Human Side of Sales

    Revenue Insights Podcast · 2026-04-10

    58 / 100

  29. Chapter 6: The anatomy of a high-converting B2B SaaS website

    Uncut B2B Marketing · 2026-02-20

    58 / 100

  30. From Surprise Non-Renewal To Sales-CS Alignment w/ Guy Galon Chief CS & Revenue Leader at Obrela

    The Customer UnSuccess Podcast · 2026-02-23

    57 / 100

  31. COSS99 - Christian Banoch

    Confessions of a Serial Seller · 2022-09-28

    57 / 100

  32. The Power of Outbound Calling in 2025: How to Book More Sales Meetings with Callum Gregory & Daniel Levy

    B2B Growth Lab · 2025-04-01

    56 / 100

  33. Marketing and Sales Alignment in the Enterprise

    B2B Marketing: How to Stand Out · 2026-02-23

    55 / 100

  34. Allan Malcolm: The Future is Marketing Generalists, not Specialists

    10 Minute Martech · 2026-06-23

    54 / 100

  35. Why ABM Fails Without Alignment (with Nakul Shetty)

    Account Based Beverages · 2025-09-10

    46 / 100

  36. How to Turn YouTube Into a Lead Generation Engine for Your Business

    The Unlock with Oliver Bruce · 2026-07-01

    45 / 100

  37. How to Scale Technical B2B Sales in Poland Without Burning Out Your Engineers

    Architecture of Sales · 2026-06-04

    35 / 100