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#113This is Growth!80.0 / 100Get badge
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This is Growth!

Hosted by Daphne Lopes

Listed under Business › Management

In this podcast, we help you build and scale your SaaS business using customer-led growth strategies. Here you're going to learn how to transform Customer Success into the second growth engine of your business. We talk to the experts and the do-leaders.

42 episodes · publishes monthly · latest 2026-07-29 · ~44 min/episode

Rank

#113

Substance

80.0

/ 100

Breakdown

Scored 2026-08
Updated monthly

Marketing rank

#10 of 224

Best B2B Marketing Podcasts →

Across the index

#113 of 1878

Substance

Top 6%

outscores 94% of the index

Why it scores where it does

This is Growth! ranks #113 on The B2B Podcast Index with a substance score of 80.0 out of 100, scored across 2 recent episodes. It scores highest on guest caliber and insight density. Jim Richmond's credentials are exceptionally strong: 25 years in enterprise SaaS, founding a Y Combinator-backed company, five executive roles including CCO at a scaling company, and hands-on experience at the exact revenue inflection points (50 - 250M) where CS org design matters most. He has operated at significant scale and brings pattern recognition across multiple contexts. This is a practitioner, not a theorist.

The five-dimension breakdown

Averaged across 2 recently scored episodes, with cited evidence.

Insight Density

16.5 / 20

The episode contains solid, actionable insights grounded in real experience - particularly around repositioning services as value (not add-ons), operational discipline at scale, and the shift from entry-level work to AI-augmented roles. However, significant portions drift into soft reflections on company culture, personal motivation, and philosophy that don't materially advance a B2B operator's knowledge. The bicycle analogy for AI is instructive but lightly developed.

“the pivot that the company was making from like scrappy startup where we'll do anything to make our customers successful, which is such a great energy...but that ultimately leads to things not being done maybe the way that they should”

“operational discipline. There's no substitute for it, and you have to have it in order to scale profitably over time”

Originality

14.0 / 20

The core arguments - value hierarchy varies by customer persona, services must be sold upfront, operational rigor enables scaling, AI is a tool not a panacea - are sound and well-reasoned, but they're well-worn frameworks in SaaS. The guest does not challenge conventional wisdom on retention, pricing, or go-to-market motion in ways that would surprise informed operators. The Medallia repositioning story is concrete but not contrarian.

“clients don't want to buy software, they want to solve problems”

“the primary way you could deliver value as a translator was through human labor. Uh, and that relationship has completely changed now with the advent of technology”

Guest Caliber

18.5 / 20

Jim Richmond's credentials are exceptionally strong: 25 years in enterprise SaaS, founding a Y Combinator-backed company, five executive roles including CCO at a scaling company, and hands-on experience at the exact revenue inflection points (50 - 250M) where CS org design matters most. He has operated at significant scale and brings pattern recognition across multiple contexts. This is a practitioner, not a theorist.

“I've been in enterprise software for the better part of 25 years”

“the places I've been most successful have been at, ah, SaaS, companies that were trying to get from maybe $50 million of revenue to $250 million in revenue”

Specificity & Evidence

16.0 / 20

The episode includes some specific examples (Medallia, Sprinklr, Smartling; four ICPs; 90-minute QBR windows; 70-vendor Martech stacks; 50%+ of HubSpot support tickets solved by AI), but many claims lack numbers or timelines. The gross retention improvement at Sprinklr is mentioned but not quantified with actual percentages or timeframe. The cost reduction at Medallia is discussed conceptually rather than with concrete metrics (% reduction, headcount changes, dollar impact). The title promises 70% cost cuts without layoffs but the transcript never substantiates that figure.

“our customers at Smartling is this idea of empathy, of putting ourselves in their shoes and more specifically making them the hero of the story”

“Smartling is a company, we're an AI company that makes uh, high quality translations available to uh, anybody at the right balance of cost and quality and speed”

Conversational Craft

15.0 / 20

The host (Daphne) asks thoughtful open-ended questions and demonstrates genuine engagement (e.g., asking about the Medallia cost story, pressing on value metrics, probing the career path question under AI). However, follow-ups are often soft and accept Richmond's framings without pushback. When he discusses the 70% cost reduction, the host doesn't ask for hard numbers or timelines. The conversation lacks productive disagreement or challenges that would pressure the guest to sharpen or defend claims.

“Can you tell us the story of that? Because I think the listeners will be very, very interested”

“is there a framework that you use, um, to really think about translating AI capability into what business outcome it drives?”

Standout episodes

  • Cutting the cost of Customer Success by 70% (without layoffs), with Jim Richmond, CCO of Smartling

    2026-07-29

    87
  • Gal Biran: How Base Is Turning Customers Into a GTM Force Multiplier

    2026-05-14

    73

Rank over time

2 periods tracked.

Episodes

2 scored on substance · 42 tracked in total.

  • Cutting the cost of Customer Success by 70% (without layoffs), with Jim Richmond, CCO of Smartling

    2026-07-29 · 42 min

    87 / 100
  • Gal Biran: How Base Is Turning Customers Into a GTM Force Multiplier

    2026-05-14 · 47 min

    73 / 100

Frequently asked

What is This is Growth!'s substance score?
This is Growth! scores 80.0 out of 100 for substance and ranks #113 on The B2B Podcast Index. That puts it ahead of 94% of the B2B podcasts we rank and #10 of 224 in Marketing. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is This is Growth! worth listening to?
Yes - This is Growth! outscores 94% of the B2B marketing podcasts and shows we rank on substance, so a marketing operator is likely to come away with something useful.
Who hosts This is Growth!?
This is Growth! is hosted by Daphne Lopes.
How often does This is Growth! publish?
This is Growth! publishes monthly, has 42 episodes, released its most recent episode on 2026-07-29.
Which This is Growth! episode should I start with?
Our highest-scoring recent episode is "Cutting the cost of Customer Success by 70% (without layoffs), with Jim Richmond, CCO of Smartling" (87/100) - a good place to start.

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Frequently discusses

Companies, products and tools that come up most across this show's episodes.

HubSpot · 3Salesforce · 2BaseEver AfterMicrosoftAILondon Business SchoolNICE SystemsQualtricsSprinklrAptisIDCValue Coffee TalkIrish Heart FoundationTwineGongChatGPT

Guests who've appeared

Jim RichmondGal BiranNatalia PiaggioJon Dick

Topics this show covers

The themes that come up most across this show's episodes.

HubSpot · 2Forward-deployed engineersICP (Ideal Customer Profile)SmartlingMarTech stack fragmentationMedalliaQBR (Quarterly Business Review)AI language models (Claude, etc.)Professional services positioningTranslation platformAI tools (Lovable, Replit, Claude)QBRs (Quarterly Business Reviews)AI personalizationBaseEver AfterCustomer-led growthAccount-based programsAdvocacy programs

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