Chapter 6: The anatomy of a high-converting B2B SaaS website

Episode notes

Your website isn’t a brochure. It’s your 24/7 sales rep and the place where all your “demand gen work” gets tested. In this episode, Jasper Degreef, Jasper Hissink and Ted van den Berg break down what a B2B SaaS website is actually supposed to do (capture demand, educate buyers and qualify you as much as them), why “optimize for conversions” often backfires, and how to build a V1 that ships fast without turning into a 6-month rebrand project. We cover homepage essentials, how social proof should look in 2026, and when Webflow vs. HubSpot CMS vs. Framer actually makes sense.