Chapter 5: How to position your product so buyers choose you

Episode notes

If buyers keep comparing you on features and price, you haven’t claimed a market position. In this episode, Jasper de Greef, Jasper Hissink and Ted van den Berg break down what positioning really is (and what it’s not), how to define who you’re for / what you replace / why you win and how to turn that into messaging your whole company can consistently repeat. Plus, we’ll cover the common traps like hiding behind “increase revenue” goals, mistaking a tagline for strategy or turning positioning into a never-ending exercise.