Chapter 4: From assumptions to real customer insight

Episode notes

Your customers are already telling you what to do. Most teams just aren’t listening. In this episode, Jasper Degreef, Jasper Hissink, and Ted van den Berg break down how to get real intel on pains, buying triggers, decision psychology, and the language customers actually use. We cover how to make customer research a continuous habit (not a one-off project) and why skipping it leads to vanilla messaging, wasted channels and marketing the wrong problem… then acting surprised when nobody cares.