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Jobs to be Done framework

A guide to the best B2B podcast coverage of Jobs to be Done framework - the shows and 26 episodes that go deepest, ranked by substance, not downloads.

The Jobs to be Done framework shifts focus from what customers are to what they're trying to accomplish - and these episodes explore how that mindset reshapes product discovery, positioning, and pricing. From TUSHY's category-defining DTC strategy to SaaS companies discovering what they've missed in product-market fit, and AI tools like ChatGPT integration driving brand discovery, the framework surfaces the real pulls that make products irresistible rather than relying on competitive positioning or reactive feature-building.

Best shows on Jobs to be Done framework

Best episodes on Jobs to be Done framework

  1. 178: Activation Is Broken: Why Most SaaS Teams Get It Wrong (and How to Fix It)

    Move The Needle · 2026-01-21

    87 / 100
  2. How to Hire Salespeople in 2025

    The Revenue Formula · 2025-10-21

    87 / 100
  3. Reclaim Your Brand Voice and Rise Above the AI Slop with Chris Silvestri

    How I Grew This: Real Stories of Digital Growth · 2026-04-09

    82 / 100
  4. The Product Leader’s Guide to Buyer Psychology

    The Product Manager · 2025-10-21

    82 / 100
  5. Make your product irresistible: Rob Snyder on the PULL framework

    The Startup Podcast · 2026-06-29

    79 / 100

    And again, this is where I guess it sort of feels similar to jobs to be done framework, which is you are trying to accomplish a task on your to do list, you are looking at the set of available tools and you are dissatisfied with them.

  6. AI Adoption Needs Culture First: Why Technology Fails Without Behavior Change | Jamey Lutz | S1E12

    Alt-Consulting · 2026-04-29

    77 / 100
  7. EPISODE 12: Brian Dreyer Wants Everyone to Stop Saying “AI Powered” (And Other AI-Era Hot Takes)

    The Last Word on Product Marketing · 2025-12-02

    77 / 100

    So I kind of use a jobs to be done framework.

  8. From Fabric to Family: Kevin Lavelle on Building Brands That Solve Real Problems

    Retail Relates · 2025-11-19

    76 / 100
  9. Chapter 4: From assumptions to real customer insight

    Uncut B2B Marketing · 2026-01-29

    75 / 100
  10. The CRO Environment and Autonomous AI Agents with Jonathan M K.

    The CRO Spotlight Podcast · 2026-05-06

    74 / 100
  11. Why AI and PowerPoints Are Quietly Killing Your Product Intent

    Definitely, Maybe Agile · 2026-04-30

    73 / 100
  12. S2E18: How to use authentic customer stories to power B2B marketing - ft. Indy Gregg, Founder of WeDo

    Mindful B2B Marketing · 2024-12-17

    73 / 100
  13. Pricing & Jobs to be Done with Matt Lerner of Startup Core Strengths

    SaaS Open Mic by ChartMogul · 2023-01-27

    72 / 100

    peaker B: And if people want to use your approach of jobs to be, of the jobs to be done framework and optimize their pricing through the jobs framework, how can they do that?

  14. Modern Strategies for B2B Pricing in SaaS with Roee Hartuv

    Rev Ops Revolution, SaaS, Go To Market, Startups, Tech Growth Revenue Operations Conversations · 2026-01-23

    68 / 100
  15. Peter Moustakerski - The Five Stages of Family Enterprise

    The Inheritance Podcast · 2026-05-22

    68 / 100
  16. Leaning into Qualitative Customer Research with Ryan Paul Gibson

    Creative Friction · 2023-08-04

    68 / 100
  17. Aampe & DOJO AI co-founders on agentic AI and the future of marketing work

    Couch Confidentials by Martech Therapy · 2025-12-02

    67 / 100
  18. How TUSHY Turned a Taboo Category Into One of DTC's Strongest Brands with Justin Allen

    Unfinished Business · 2026-06-16

    66 / 100
  19. RS358: Your Design Sucks

    Rogue Startups · 2026-03-18

    65 / 100
  20. #69: From customer feedback to roadmap clarity with Productboard | Talk with Martin Felcman - Product Leader at Productboard, Product Mentor & Advisor

    Uppersky Podcast · 2026-03-04

    65 / 100
  21. Ep 33. Optimizing SaaS Product Development: Design Phase Mastery with Pete Ryan

    SaaS Insiders Podcast · 2023-11-28

    61 / 100

    I, I believe it, right? I believe in the jobs to be done framework hands down.

  22. EP64: What early stage SaaS companies miss about product discovery

    In Demand · 2026-05-15

    59 / 100
  23. 200. The Final Episode

    B2B Power Hour · 2023-12-26

    55 / 100
  24. High-impact Individuals, Fewer Jobs, and AI Impact with Brian Ardinger and Robyn Bolton

    Inside Outside Innovation · 2026-06-23

    52 / 100
  25. Is your AI Reactive or Proactive?

    Insurance Town · 2026-07-02

    51 / 100
  26. #101: AI search uncovered: how to get your SaaS brand cited by ChatGPT, Claude and Gemini

    SaaS Marketing Weekly · 2026-06-30

    49 / 100