Uncut B2B Marketing · 2026-01-19 · 34 min
We can sell to everyone”… famous last words. On this episode of Uncut, Jasper Degreef, Jasper Hissink and Ted van den Berg unpack what an ICP actually is (spoiler: it’s a company profile, not a persona), why it’s the fastest way to create focus across marketing, sales and product, and how to translate it into a target account list that everyone can agree on. No vague firmographics. Just a disciplined approach that prevents shiny object syndrome, product sprawl and churn disguised as “growth.
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