Modern Strategies for B2B Pricing in SaaS with Roee Hartuv
Rev Ops Revolution, SaaS, Go To Market, Startups, Tech Growth Revenue Operations Conversations · 2026-01-23 · 41 min
Episode notes
Welcome to another episode of RevOps Revolution! In this conversation, Jesse Morris sits down with pricing and packaging expert, Roee Hartuv to demystify one of the most critical yet under-discussed areas in SaaS—pricing strategy. They dive into actionable insights for B2B SaaS companies aiming to scale revenue through smart, agile pricing, and packaging decisions. Key Topics Covered Why Pricing Deserves a Seat at the Table: Roee explains why pricing can be the highest ROI lever for revenue growth and why it’s often misunderstood as a one-time exercise rather than a continuous process. Common Pricing Misconceptions: Hear the most frequent mistakes SaaS companies make, including the dangers of “set it and forget it” pricing models and unclear ownership within organizations. Who Should Own Pricing? Roee Hartuv shares his perspective on the importance of someone (product marketing, finance, or commercial teams) clearly owning and being accountable for pricing decisions.