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Winning by Design

A guide to the best B2B podcast coverage of Winning by Design - the shows and 7 episodes that go deepest, ranked by substance, not downloads.

Winning by Design covers the operational and strategic decisions that separate high-performing B2B organizations from the rest. The episodes span critical areas: the evolving relationship between PreSales and PostSales teams, building effective outbound organizations (per Cognism's approach), moving past rigid playbooks in volatile markets, pricing strategy for SaaS businesses with Roee Hartuv, and how AI is reshaping GTM fundamentals around pricing, efficiency, and automation according to Jacco van der Kooij. Whether you're refining team structure, pricing models, or sales processes for 2026, these sessions offer concrete perspectives on what's working now.

Best shows on Winning by Design

Best episodes on Winning by Design

  1. OK30: How to Build a High-Performing Outbound Team in 2026 (Elric Legloire on Cognism's Prospect Podcast)

    Outbound Kitchen · 2026-04-26

    77 / 100

    …in fact in practice, basically, if we're just talking about prospecting and not about recruiting, what happens with prospecting? And these are stats I'm getting from Jocko's book, the CEO of Winning by Design.…

  2. Part Three: The Revenue Logic of Customer Obsession

    C-Suite Sales & Marketing Perspectives · 2026-07-08

    77 / 100

    …I don't wanted to say you're defined by your profession, but you're a chief growth officer at Winning by Design, which is a B2B go to market consultancy, which gives you an incredible purview in what's going on in the marketplace where companies are struggling, where they're having successes.…

  3. Stop Hiring SDRs and Start Building Real Partner Ecosystems Instead with Keith Bossier | Ep. #314

    The Modern Selling Podcast · 2026-04-16

    71 / 100

    …So there's a revenue bow tie, if you're familiar with, um, there's a agency called Winning by Design.…

  4. Modern Strategies for B2B Pricing in SaaS with Roee Hartuv

    Rev Ops Revolution, SaaS, Go To Market, Startups, Tech Growth Revenue Operations Conversations · 2026-01-23

    68 / 100

    …Uh, you've worked in revenue architecture for B2B SaaS companies, uh, and as an executive sales and customer success, um, you've led uh, the revenue architecture practice at Winning by Design, which I think a lot of us that listen to this probably know what that is.…

  5. Thinking Beyond Playbooks: How to Stay Relevant in a Rapidly Changing World

    Rev Ops Revolution, SaaS, Go To Market, Startups, Tech Growth Revenue Operations Conversations · 2026-04-23

    67 / 100

    …You're also the executive chairman at Winning by Design, which is probably where most people know you from.…

  6. S7E21 - How AI Will Rewrite SaaS GTM in 2026: Pricing, Efficiency & Sales Automation with Jacco van der Kooij

    Grow Your B2B SaaS · 2025-12-16

    67 / 100

    …Today I'm um, once again joined by Jako from the koi from Winning by Design.…

  7. #55: 2025 Customer Success = Empathetic Engagement

    gtmPRO · 2025-01-10

    67 / 100

    …Are they not doing that Right ? And you , you brought up Spiced , which you know we've talked about in the past , but for those it's a that aren't familiar , it's a winning by design framework that they've had for a long time .…