Customer Obsession: The Secret to Retention & Growth
Rev Ops Revolution, SaaS, Go To Market, Startups, Tech Growth Revenue Operations Conversations · 2026-04-17 · 46 min
Episode notes
Welcome to another episode of RevOps Revolution. In this insightful conversation, host Jesse Morris is joined by Hayden Stafford, the President and CRO at Seismic, for a deep dive into the challenges and opportunities shaping modern go-to-market strategy, pipeline management, and buyer enablement. Episode Highlights: Pipeline Management in Uncertainty: The conversation explores how the world of pipeline management and forecasting has changed. No longer are the processes linear, as deal cycles are more unpredictable, buying processes are murkier, and teams are spread thinner than ever before. Hayden reveals why even the most seasoned CROs are seeing their forecasting “superpowers” tested. Evolving Buyer Journeys: The conversation digs into how modern buyers, often themselves unsure of internal approval processes, are contending with more complexity, especially around legal, infosec, and the rise of AI.