Inbox Gold: Turning Emails Into Revenue
SaaS Stories · 2026-02-08 · 38 min
Episode notes
In this episode of SaaS Stories , Vadim Rogovskiy, Founder and CEO of EVE , shares how AI-first sales execution is reshaping B2B SaaS growth and why most teams are leaving revenue hidden inside their inboxes. We explore how acquiring a legacy SaaS business uncovered hundreds of untouched opportunities, inspiring EVE to turn real email conversations into a live, prioritised sales funnel without changing workflows. Vadim breaks down founder-led GTM, AI-powered follow-ups, pipeline prioritisation, and why inbox-driven execution often outperforms traditional CRM-only approaches. Drawing on experience as a multi-time founder, VC, and operator, Vadim also shares lessons on scaling, hiring with AI, community-led growth, and what separates SaaS companies that scale from those that stall. Learn how Hat Media helps B2B SaaS teams operationalise demand generation, ABM, and revenue execution at scale. Send us Fan Mail
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