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Loyalty programs

A guide to the best B2B podcast coverage of Loyalty programs - the shows and 22 episodes that go deepest, ranked by substance, not downloads.

Loyalty programs have become a central lever for scaling customer retention across restaurants, retail, and e-commerce - moving far beyond basic point systems into gamified experiences and integrated digital ecosystems. Episodes in this hub cover how CMOs are deploying gamification strategies, how fast casual chains are building loyalty into their digital-first operations, and how founders like Brett Spiegel architect retention mechanics that actually drive repeat business growth.

Best shows on Loyalty programs

Best episodes on Loyalty programs

  1. Gamification for Digital Marketing

    The Digital Marketing Podcast · 2026-04-06

    80 / 100

    …So loyalty programs are probably the most established example of gamification in marketing, and they exist precisely because of this kind of logic.…

  2. Productivity Pulse Future Ready Retail Benchmarking Report SPECIAL

    ReThink Productivity Podcast · 2026-04-20

    79 / 100

    …Again, going across our considerable database, we find huge amounts of time added to transactions, trying to get people to sign up to loyalty programs, trying to administer those loyalty programs.…

  3. How CMOs Are Using Gamified Loyalty Programs

    The CMO Podcast with Fexingo · 2026-07-03

    75 / 100

    …Luna: Gamification in loyalty programs - it's a big push right now.…

  4. Success Leaves Clues: Ep 305 - How to Turn Marketing Into a Business Growth Driver with Alison Simpson, Retired President & CEO, Canadian Marketing Association

    Success Leaves Clues with Robin Bailey and Al McDonald · 2026-08-27

    71 / 100

  5. The coupon deal that revealed retail media's power with David Glaza

    The Curiosity Current: A Market Research Podcast · 2026-08-25

    67 / 100

    …But the digital coupons, the loyalty programs, the personalization, the, the feed ads that people are getting in their social media, that's highly targeted media placements, they all overlap heavily into one experience.…

  6. How to Grow Your Restaurant Business with Brett Spiegel

    The Restaurants Grow Podcast · 2026-05-21

    66 / 100

  7. Duane Overgaard, Divisional CEO, Derbysoft interviewed by Dorothy Dowling

    It's Personal Stories, A Hospitality Podcast · 2026-05-04

    66 / 100

  8. PowerWomen Speak with Jessica Hall

    PowerWomen Speak · 2026-04-15

    63 / 100

  9. The Story of Dec’s Pets an Irish Ecommerce Pet Supplies Retailer With Declan O’Keeffe - Digital Director at Dec’s Pets.

    The Business & Marketing Scoop · 2024-04-11

    63 / 100

  10. Marcelo Bicudo - Founder TravelCash

    Wilka Leadership Talks · 2026-04-23

    59 / 100

    …But I wanted to hear, uh, the difference between, um, how did you come with, you know, Travel Cash in terms of loyalty programs and, you know, if you can tell us how, you know, you came up with the idea to found this organization, it would be lovely.…

  11. Why Neofin Killed Its Niche and Rebuilt From Scratch. And What They're Launching Next | Svitlanka Sergiichuka, CEO & Co-Founder, Neofin

    Purpose Driven FinTech · 2026-05-08

    56 / 100

  12. Doing More with Less Tech with Mike Matker from SiteVibes - EP019

    The B2B eCommerce Podcast · 2025-08-12

    49 / 100

    …Not just email, but you know, even thinking outside the box with things like loyalty programs, I mean it feels like forever, you know, loyalty programs have been so much, hey, you're going to get these points for the dollars that you spend and if you spend a certain amount of money or earn a certain amount of…

  13. From kitchens to tech hubs: Inside fast casual’s digital revolution

    Restaurant Operator · 2026-06-23

    45 / 100

  14. Retail Check In With Loie Maxwell

    Beyond the Transaction · 2026-03-03

    36 / 100

  15. Behind Dorwest’s Success: Trust, Systems, and a Smarter Way to Scale Online

    eCommerce MasterPlan

  16. Loyalty Beyond Discounts: Building Emotional Connections That Last with Nate Kennedy

    The Ecommerce Toolbox: AI in Retail · 2025-08-06

  17. How to Travel Hack Your Way to Miami ft. Leon Bubenicek

    Childcare Business Growth Podcast · 2025-05-08

  18. Essential hacks: Customer Loyalty in the New eCommerce Landscape with Bish Smeir

    The eCom Ops Podcast · 2024-12-17

  19. Restaurant Marketing Budget: Where Should You Actually Spend Your Money?

    Brand to Table · 2026-08-11

  20. The Future of Luxury Shopping: Platforms, Personalization & AI with Bastian Herr (GLOBUS)

    BeyondCore · 2025-06-06

    …Um, there's some great usage of, um, loyalty programs, rights that make sure that the customers keep shopping at, um, at your department store versus going somewhere else.…

  21. Lamington Group's MD on Aligning Tech for Extended Stay

    Hotel Tech Insider · 2024-12-10

  22. The Business of Digital: Episode 36 - Connected Commerce - What's working

    The Business of Digital Podcast · 2025-10-30

    …as we started out in the retail media space, I don't know, however many years ago is it seven, eight years ago here in Canada, Um, it started with, you know, a few retailers who had their own loyalty programs and really in an approach of how to use first party data and drive measurable outcomes.…