The B2B eCommerce Podcast · 2025-08-12 · 32 min
Discover how SiteVibes helps eCommerce brands boost retention and simplify tech stacks in this episode with Mike Matker. About This Episode Are you tired of juggling too many eCommerce tools that don’t work well together? In this episode of eCommerce Masters, host Ethan Giffin talks with Mike Matker, Co-Founder of SiteVibes, about how brands can simplify their tech stack and grow faster by focusing on customer retention and smarter data. Mike explains how SiteVibes combines email, reviews, loyalty, and more into one platform - making it easier for brands to use their customer data in powerful ways. Mike shares real examples of how brands are using unified data to launch better loyalty programs, send smarter emails, and drive repeat purchases. He also explains why more B2B companies are starting to use tools once seen as “just for D2C,” like product reviews and personalized marketing. If you’re a brand leader, marketer, or store owner looking to do more with less, this episode is packed with insights on saving money, improving customer experience, and using automation to grow your business.
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