Trends & Wins in B2B eCommerce with Sarah Falcon from B2B E-Commerce Association – EP020

Episode notes

Discover practical strategies for B2B eCommerce success—customer adoption, AI, and digital growth—shared by Sarah Falcon in eCommerce Masters EP020. About This Episode Are manufacturers and distributors ready for the next wave of digital transformation? Recorded live at Shopterberfest in Brooklyn In this episode of eCommerce Masters , host Ethan Giffin sits down with Sarah Falcon, SVP of Global Marketing at the B2B eCommerce Association, to explore how B2B organizations can bridge the gap between traditional sales and digital customer experiences. Sarah shares lessons from years of working with manufacturers and distributors navigating eCommerce adoption, emphasizing that successful digital transformation isn’t about launching a web store—it’s about meeting customers where they are and driving real change management within the organization. She offers actionable insights into training teams, aligning leadership, and avoiding common replatforming pitfalls that derail projects.