BeyondCore · 2025-06-06 · 41 min
Guest: Bastian Herr | Head of Marketplace, GLOBUS In this episode of Beyond Core, we sit down with Bastian Herr, Head of Marketplace at GLOBUS, one of Switzerland’s leading premium and luxury department store chains, to unpack the evolving world of luxury shopping, curated platforms, and the transformative role of AI in retail. From reinventing the department store model to launching a curated marketplace for brands like Hugo Boss and Swarovski, Bastian shares how GLOBUS is using data, design, and digital tools to create a seamless omnichannel experience that’s both personalized and premium. What you’ll learn in this episode: Why luxury marketplaces are turning toward curated, single-brand models How to build a platform that balances brand control and customer choice The power of AI in personalizing the online experience What mid-market retailers can learn from the luxury playbook Why the future of shopping is relationship-driven, not transactional Featured Quotes: “We only work with the brands directly, and there’s no competition on pricing. It’s a curated model - one supplier per item.
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