BeyondCore · 2025-05-28 · 50 min
In this episode of Beyond Core, we sit down with Jeremy Gottschalk, platform expert, author of "Bulletproof Your Marketplace", and founder of the Marketplace Risk conference series. Jeremy shares hard-earned insights on how platforms can navigate trust, safety, and emerging risks in an AI-driven world. Key Takeaways: Why trust is the new growth engine for marketplaces The double-edged sword of AI: operational boost vs. threat acceleration Why digital identity is the cornerstone of trust and safety The evolution from liability denial to proactive responsibility How personalization and AI must be balanced with oversight Featured Quotes: “Trust is the biggest barrier to conversion… Once they trust you and convert to paying customers, now you've got to keep them safe.” “There are a lot of really good uses for AI, but there are a lot of really bad people who are simultaneously leveraging those tools - and they are way ahead of the good guys.” “The platforms that you and I want to be on are taking more responsibility.
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