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Customer Lifetime Value

A guide to the best B2B podcast coverage of Customer Lifetime Value - the shows and 35 episodes that go deepest, ranked by substance, not downloads.

Customer lifetime value underpins profitability in eCommerce and SaaS, yet many operators miss the levers that maximize it. These episodes reveal how to mine your existing customer base - through smarter promotions with RevLifter, gamified loyalty programs, and loyalty data platforms like Zeta Global - while also rethinking traditional funnel models with HubSpot's flywheel approach and commerce media strategies. You'll learn to quantify what a qualified lead actually costs you, translate customer metrics into commercial terms, and turn retention and repeat purchases into a sustainable growth engine.

Best shows on Customer Lifetime Value

Best episodes on Customer Lifetime Value

  1. Episode 180: Lifecycle marketing in 2026: How to engage with buyers in AI era with Ashley Faus

    Full-Funnel B2B Marketing Show · 2026-04-20

    85 / 100

  2. How HubSpot Used the Flywheel to Replace the Funnel

    Product Marketing with Fexingo · 2026-07-02

    82 / 100

  3. Growth: Turn Discounts into a Profit Engine with Smarter Promotion Strategy with Dan Bond, RevLifter

    Keep Optimising

    82 / 100

  4. What Andy Learned From 10-Hour Training With Alex Hormozi

    OWNR OPS Podcast · 2026-08-02

    82 / 100

  5. Andy Spent 10 Hours with Hormozi: Here’s What He Learned

    OWNR OPS Podcast · 2026-07-03

    80 / 100

  6. From Concrete to Clicks: Data-Driven Growth with Build Grow Scale's Matthew Stafford

    MEDIASCAPE: Insights From Digital Changemakers · 2025-12-03

    76 / 100

  7. How CMOs Are Using Gamified Loyalty Programs

    The CMO Podcast with Fexingo · 2026-07-03

    75 / 100

    …Luna: What about the economics? Does gamification actually improve customer lifetime value enough to justify the investment?…

  8. Why Most SaaS Companies Fail to Scale in the AI Era

    SaaS That App · 2026-04-28

    72 / 100

    …But it doesn't solve for the problem that bootstrapping that kind of a business is incredibly hard because if you've got a customer lifetime value, we had a customer lifetime value that was approaching six figures but you know, that customer lifetime was multiple, multiple, multiple years.…

  9. DigitalTransformationTalk: Closing the engagement divide in the age of AI driven customer expectations

    DigitalTransformationTalk · 2026-07-09

    72 / 100

    …So retention, repeat purchase, customer lifetime value, customer loyalty and changing how we're framing those measures, it can help to drive unity across the business.…

  10. Pull Up a Chair: A Conversation with Steen Rasmussen

    Analytics Friday · 2026-05-22

    68 / 100

  11. 053 - Rethinking Customer Data: From CRM Chaos to Customer Outcome Maps w/ Tim Gosnell, CEO, CommonThread

    Pitch, Build, Scale · 2025-11-13

    66 / 100

    …But we talk about customer lifetime value, average contract value, profitability growth, all those things are outcomes that companies are interested in.…

  12. How to Analyse Paid Media Performance Beyond In-Platform Data in B2B & B2C Marketing

    The Revenue Room · 2026-03-30

    65 / 100

  13. Pull Up a Chair: A Conversation with Si Elliott

    Analytics Friday · 2026-08-06

    63 / 100

    …If you do mid and long term you get more than operational, you get way to think about customer, how I'm going to leverage relation, how I see my customer, customer lifetime value and so on.…

  14. Unlocking Customer Lifetime Value with Non-Financial Metrics - Jack Sweeney, Managing Director of Middle Market Media

    The CFO Corner · 2023-03-14

    61 / 100

    …And it blurted out 13 of them, beginning with customer acquisition costs, customer lifetime value.…

  15. The Brand ROI for Startup Founders to Replace Sales Silos and Lead with Confidence - Bianca Bass

    The Engine · 2025-12-12

    59 / 100

    …And yes, let's attribute some metrics to it because if you look at customer lifetime value retention metrics in my world, the B2B world, where there's a very long sales cycle time to actually make a trade.…

  16. How To Maximise Your Business Value With Financial Projections

    B2B Growth Think Tank · 2022-02-17

    59 / 100

  17. Inside the CMO Playbook for Creating a Revenue-Driven Content Engine

    The CMO Podcast with Fexingo · 2026-06-26

    58 / 100

    …And they're measuring content against the same metrics the e-commerce team uses: conversion rate, average order value, customer lifetime value.…

  18. #51 - Simon Bøge & Mikkel Bach-Andersen: The Existing Customer Goldmine - Six Levers for Profitable Growth

    The Growth Agenda · 2026-06-26

    55 / 100

  19. Commerce media: the death of the traditional funnel?

    The Drum Podcast · 2026-06-23

    55 / 100

  20. The 80/20 Growth Strategy: How to Find Your Most Valuable Customers

    SaaS Stories · 2026-04-27

    53 / 100

    …create the criteria from the the business goals, put them into metrics, industry standard metrics, and look, SaaS companies do that well, right? SAS companies have got customer acquisition cost, um, customer lifetime value, customer profit, you name it, they have got metrics.…

  21. 151. AI Is Changing Everything. Is Your Business Built To Survive? Activate The M.A.S.S. Effect Business Model

    iDigress with Troy Sandidge · 2026-06-07

    53 / 100

  22. What Is One Qualified Lead Worth to You? Find Out in 60 Seconds

    Marketing Superpower Scoop · 2026-06-05

    50 / 100

  23. Season 1 Finale: 3 Themes We Learned from 26 Episodes

    Now Brands Talk · 2022-11-09

    50 / 100

  24. Data Debrief: How to Translate your Work into Commercial Terms for an Interview

    Driven by Data: The Podcast · 2026-07-02

    49 / 100

    …It's because they want them to refer more people, buy more things, increase customer lifetime value, et cetera.…

  25. Personalization at Scale: How Shopify and dotdigital help brands deliver tailored experiences

    X:30 - Expert Half-Hour · 2025-08-28

    45 / 100

    …So you can start looking at when is the next purchase going to take place, what does the customer lifetime value look like for a specific customer and make sure that you tailor your approach accordingly.…

  26. Ryan Milligan on Shifting from Growth to Customer Retention

    Rev-n-u Unplugged · 2026-06-02

    30 / 100

  27. Episode 600: 14 eCommerce Mistakes Revealed with Chloe Thomas

    eCommerce MasterPlan

    …[SPEAKER_01]: F is frequency, how many times they bought M is how much they spend on average or customer lifetime value.…

  28. Zeta Global: Turning Loyalty Data into a Growth Engine (#781)

    Let's Talk Loyalty · 2026-06-18

    …is to provide you with how to turn your underutilized loyalty data into a high performing superpower, delivering loftier value through higher customer engagement, purchase frequency retention and customer lifetime value.…

  29. Snooze or Lose: How One Button Can Reduce Email Unsubscribes by 80% | Part 2 with Chad White

    Email After Hours: The Podcast for Email Senders · 2025-07-10

  30. Top 10 Business Mistakes Series - The Fortune Is In The Follow Up

    Work From Your Happy Place with Belinda Ellsworth · 2024-07-02

  31. How B2B Brands Use AI to Predict Customer Lifetime Value

    The Growth Operator with Fexingo · 2026-08-03

  32. How Adobe Shifted From Software Sales to a Subscription Giant

    Business Models Explained with Fexingo · 2026-07-19

  33. Why Your Marketing Automation Ignores Customer Lifetime Value Data

    The Marketing Operator Podcast with Fexingo · 2026-07-29

  34. Why Your Marketing Automation Ignores Your Best Customers

    The Marketing Operator Podcast with Fexingo · 2026-07-19

  35. How Chewys Autoship Subscription Boosts Customer Lifetime Value

    The CMO Podcast with Fexingo · 2026-07-26