Topic

Value-based pricing

A guide to the best B2B podcast coverage of Value-based pricing - the shows and 36 episodes that go deepest, ranked by substance, not downloads.

Value-based pricing reshapes how B2B businesses charge for their work - whether you're a consulting firm rethinking the outputs-versus-outcomes model, an HR tech provider navigating shifting market demands, or a SaaS company scaling toward $10M ARR. This topic hub covers the strategic and tactical sides: from Tom Rodenhauser on why AI is forcing consulting to reinvent its pricing model, to Andreas Stauber on closing the gap between pricing strategy and execution, to Mark Stiving's context-driven pricing framework that helps you price confidently based on actual customer value rather than cost-plus formulas.

Best shows on Value-based pricing

Pharma Sessions
1 episode · best 89.0/100
Rattle & Pedal: B2B Marketing Podcast
1 episode · best 88.0/100
Solopreneur Sessions with Fexingo
2 episodes · best 82.0/100
AI Tools for Practicing Lawyers
1 episode · best 82.0/100
Legal Talk Network
1 episode · best 82.0/100
The Consulting Pulse by CMap
1 episode · best 81.0/100
The Fractional CFO Show with Adam Cooper
1 episode · best 78.0/100
The Indie Hacker Podcast with Fexingo
1 episode · best 75.0/100

Best episodes on Value-based pricing

The Future of Healthcare with Dr. David Shulkin, former Secretary of the United States Department of Veterans Affairs Part 2
Pharma Sessions · 2026-04-09
89 / 100
…So, like, how does that fit into your paradigm of value-based pricing?…
Shifting to Value-Based Pricing the Right Way with Lori Williams and Kirsten Prost
Rattle & Pedal: B2B Marketing Podcast · 2026-07-06
88 / 100
How a Solopreneur Built a Business Using Only Voice Notes
Solopreneur Sessions with Fexingo · 2026-06-29
82 / 100
…It's value-based pricing.…
Episode 014: Billable Hours and the AI Native Law Firm
AI Tools for Practicing Lawyers · 2026-05-28
82 / 100
A Different Law Firm Model: Up Front Pricing and Billing. | New Solo
Legal Talk Network · 2026-09-11
82 / 100
ConCon26: How to beat the big consulting firms | The power of niche boutiques - #66
The Consulting Pulse by CMap · 2026-08-06
81 / 100
How 10 Hours a Week Can Transform Your Agency
The Fractional CFO Show with Adam Cooper · 2026-01-27
78 / 100
How a Solo Dev Hit 10K MRR by Tripling Prices Overnight
The Indie Hacker Podcast with Fexingo · 2026-07-30
75 / 100
…He'd been reading about value-based pricing and came across studies showing that consumers often equate higher prices with higher quality.…
The Future of Pricing: Context- Driven Pricing Model with Mark Stiving at Impact Pricing LLC
Monetize: The Art Of Pricing · 2025-01-15
72 / 100
5. Value Pricing and Value Selling at Philips Healthcare with Daniel Cho
The SweetSpot by PricingWorks · 2023-12-20
72 / 100
Ep. 120 - Outputs vs. Outcomes: Why AI Is Forcing Consulting to Reinvent Itself w/ Tom Rodenhauser
The Professional Services Pursuit · 2026-07-02
72 / 100
How a Solopreneur Built a Business on One Recurring Invoice
Solopreneur Sessions with Fexingo · 2026-07-01
72 / 100
…A lot of freelancers struggle with value-based pricing because they don't know what their work is actually worth to the client.…
How Microsoft Partners Turn Partnerships into Pipeline
IAMCP Profiles in Partnership · 2026-04-14
72 / 100
This Accountant Built His Own Payroll Software, Because No One Else Would - With Brian Clare
The Accounting Leads Now Podcast · 2026-01-15
72 / 100
2025 Pricing Predictions Revisited: A Year of Tariffs, Inflation, and Pricing Scrutiny
Pricing Heroes · 2025-12-30
72 / 100
…And if it's an industry wide shock, your customers will understand because you'll still be offering the best value for money using value based pricing." The shift toward value-based pricing represents another key trend.…
The Pricing Execution Gap: Why Strategies Fail and How to Build Pricing That Works with Andreas Stauber
Pricing Heroes · 2026-05-28
68 / 100
…Andreas is the founder and managing director of Resilient Value, a pricing consultancy specializing in value-based pricing strategy and implementation.…
The Future of Accounting Packages: What Clients Will Expect in 2028
Accounting Firm Growth Strategies · 2026-03-11
61 / 100
Localisation: Much More than Translation
Patrick Daly Interlinks Podcast · 2026-06-16
57 / 100
The AI ROI-Pricing Engine: Vet Leads, Price Confidently, Close Faster
AI & Future of Work: How to Automate Your Business · 2026-06-25
55 / 100
The Pricing Tactics I Actually Use in My Old Firm
Future Firm Accounting Podcast · 2026-06-24
55 / 100
Ep.237: Leadership in a Micro Company and Challenging Conventional Wisdom on Business Growth, with Joel Miller | Leadership Podcasts
Leading with integrity: Leadership talk · 2026-07-01
54 / 100
Spilling the Tea on HR Tech - Global HR Tech Trends You Can't Miss
The HR Huddle · 2026-06-25
52 / 100
Using "The Wedge" to Overcome Client Hesitation
Niche Consulting Growth · 2026-04-03
51 / 100
…So you've either got a flat fee or maybe you have tiered options or probably value-based pricing.…
Improving Margins and the Exit Multiple with Smart Tech In PE
The Private Equity Digital Transformation Show · 2023-05-10
51 / 100
…First, it's the definition of value-based pricing.…
044 | "Coordinating Price Points as a Key Value Proposition"
The Product-Led Revenue Show · 2022-06-07
49 / 100
…The first one for me is as much as possible, trying to have some value-based pricing.…
S7E22 - How to grow your B2B SaaS to 10M ARR? Advice from 21 experts
Grow Your B2B SaaS · 2025-12-18
45 / 100
Shopify Theme Development is a Commodity: Pricing Strategies
Agency X · 2025-05-05
42 / 100
305. Don't Be a February Statistic: Unconventional Ways to Stay On Track
Business Finances Through the Lens of Your Natural Strenghts · 2026-02-16
37 / 100
From Underappreciated Journalist to Multi-Million Pound Agency Founder
Jim A. James & The UnNoticed Entrepreneur · 2025-05-22
How One Rep Won by Offering an Outcome-Based Pricing Model
Closing the Deal with Fexingo · 2026-06-18
How B2B Marketers Use Outcome-Based Pricing for Enterprise Deals
B2B Marketing with Fexingo · 2026-07-05
Why Your Pricing Has Nothing to Do With What You Charge | Ep 249
Strategy Meets Finance · 2026-07-14
Why Your Pricing Strategy Is Killing Sales | 3 Pricing Mistakes Founders Always Make
10xMarketer Podcast · 2025-07-07
Why the Marketoonist is the dream indie business - Tom Fishburne
Indie Bites · 2025-05-01
How B2B Marketers Use Pricing Strategy to Win Enterprise Deals
B2B Marketing with Fexingo · 2026-08-25
How Pricing Psychology Wins Deals
Closing the Deal with Fexingo · 2026-09-02